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Content, Location & Experience: Driving Audience Engagement – A PR Newswire Webinar on 10/22/10
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Content, Location & Experience: Driving Audience Engagement – A PR Newswire Webinar on 10/22/10

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Content, Location & Experience: Driving Audience Engagement – A PR Newswire Webinar held of October 22, 2010 with PR Newswire Global Director of Emerging Media – Michael Pranikoff; CEO of WebbMedia …

Content, Location & Experience: Driving Audience Engagement – A PR Newswire Webinar held of October 22, 2010 with PR Newswire Global Director of Emerging Media – Michael Pranikoff; CEO of WebbMedia Group – Amy Webb; and Experience Designer from T2/ Back Alley Films – Garrett Fuselier. http://www.prnewswire.com/knowledge-center/on-demand-webinars/Content-Location-Experience-Driving-Audience-Engagement.html

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  • 1. Content, Location & Experience: Driving Audience Engagement
    PRNewswire Webinar
    October 20, 2010
    #PRNEDU
    engage opportunity everywhere
  • 2. Today’s Presenters
    Michael Pranikoff
    PR Newswire Global Director, Emerging Media
    Michael.pranikoff@prnewswire.com
    @mpranikoff
    Amy Webb
    CEO, WebbMedia Group
    amy@webbmediagroup.com
    @webbmedia
    Garrett Fuselier
    Experience Designer
    gfuselier@T2.tv
    @garrettfuselier
    #PRNEDU
    engage opportunity everywhere
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. PRSA 2010 International Conference
    Washington, DC
    Oct. 16 – 19, 2010
    #PRNGame
    #PRNEDU
    engage opportunity everywhere
  • 9. PRSA 2010 International Conference
    Washington, DC
    Oct. 16 – 19, 2010
    #PRNGame
    #PRNEDU
    engage opportunity everywhere
  • 10. PRSA 2010 International Conference
    Washington, DC
    Oct. 16 – 19, 2010
    #PRNGame
    #PRNEDU
    engage opportunity everywhere
  • 11. PRSA 2010 International Conference
    Washington, DC
    Oct. 16 – 19, 2010
    #PRNGame
    #PRNEDU
    engage opportunity everywhere
  • 12. PRSA 2010 International Conference
    Washington, DC
    Oct. 16 – 19, 2010
    • Open to all attendees with a smartphone
    • 13. Placed codes all over the conference, name tags, sessions, even other exhibitor booths
    • 14. Over 1000 Tweets with #prngame in 3 days
    • 15. 19% of all Tweets with the #prsa_ic official hashtag included #prngame
    #PRNGame
    #PRNEDU
    engage opportunity everywhere
  • 16. Emerging Trends
    Tech that matters most now
    #PRNEDU
  • 17. Emerging Trends
    Tech that matters most now
  • 18. Emerging Trends
    Tech that matters most now
  • 19. Emerging Trends
    Tech that matters most now
    <trend: social commerce>
    #PRNEDU
  • 20. Emerging Trends
    Tech that matters most now
    It’s taken two years,
    but true social commerce
    is here.
  • 21. Emerging Trends
    Tech that matters most now
    • Launched 2008 (2007) was The Point site
    • 22. HQ Chicago
    • 23. They curate products
    • 24. “Tipping Point” deal concept
    • 25. For marketing/ PR only...not to make $
  • Emerging Trends
    Tech that matters most now
    • Launched 2007
    • 26. HQ NYC
    • 27. They curate products
    • 28. “Exclusive” and “insider” deal concept
    • 29. Controversial: dilutes brand?
  • Emerging Trends
    Tech that matters most now
    Just as Social Shopping using web and mobile
    reaches critical mass...
    Social Commerce v2.0
  • 30. Emerging Trends
    Tech that matters most now
  • 31. Emerging Trends
    Tech that matters most now
    Strategy
    • Purchases become conversations
    • 32. Conversations become WOM marketing
    • 33. WOM marketing increases awareness
    • 34. Awareness + mobile/web opportunities results in
    more purchases
  • 35. Emerging Trends
    Tech that matters most now
    The 5 Rules of Successful
    Social Commerce Sites:
    • Curation: finding you the best deals/ products
    • 36. Exclusivity: must be in the know + scarcity of product
    • 37. Partnerships: rely on retailers, suppliers to create event
    • 38. Networks: use Twitter, FB and discussion groups
    • 39. Peer Marketing: user recommendations cause each other to make buying decisions
  • Emerging Trends
    Tech that matters most now
    Example: “Exclusive Deal Networks”
    • Launched in July (now closed)
    • 40. Tied into advertising
    • 41. “Exclusive” and “insider” deal concept
    • 42. Use links...
  • Emerging Trends
    Tech that matters most now
    Your clients are the experts,
    so why not curate?
    @Earlybird is just a Twitter account. Why not your clients? Special deals on products/ services/ programs. Helps build your audience, also helps fill seats.
    #PRNEDU
  • 43. Emerging Trends
    Tech that matters most now
    Curate: Use Twitter lists to help future voters learn about issues in Maryland...not just what you’re working on. Become a resource!
    Exclusive: Treat your next campaign like a movie release. Give your fans exclusive access to you, your location, meet & greets.
    Partnerships: Don’t just follow the money or endorsements. Take a chance on a startup: MixedInk.
  • 44. Emerging Trends
    Tech that matters most now
  • 45. Emerging Trends
    Tech that matters most now
    Curate: Use Twitter lists to help future voters learn about issues in Maryland...not just what you’re working on. Become a resource!
    Exclusive: Treat your next campaign like a movie release. Give your fans exclusive access to you, your location, meet & greets.
    Partnerships: Don’t just follow the money or endorsements. Take a chance on a startup: MixedInk.
    Networks: Why only FB? Where is the dialogue?
  • 46. Emerging Trends
    Tech that matters most now
  • 47. Emerging Trends
    Tech that matters most now
    Curate: Use Twitter lists to help future voters learn about issues in Maryland...not just what you’re working on. Become a resource!
    Exclusive: Treat your next campaign like a movie release. Give your fans exclusive access to you, your location, meet & greets.
    Partnerships: Don’t just follow the money or endorsements. Take a chance on a startup: MixedInk.
    Networks: Why only FB? Where is the dialogue?
    Peer Marketing: Get others to spread your message using simple taglines, images, incentives.
  • 48. Emerging Trends
    Tech that matters most now
    Key Takeaways:
    • You’re selling messages, branding...and you want consumers to buy into your concept.
    • 49. Follow the 5 Rules, learn from social commerce sites.
  • Emerging Trends
    Tech that matters most now
    <trend: social commerce>
  • 50. Emerging Trends
    Tech that matters most now
    webbmedia
  • 51. #PRNEDU
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66. #PRNEDU
  • 67. Questions & Answer Time
    Michael Pranikoff
    PR Newswire Global Director, Emerging Media
    Michael.pranikoff@prnewswire.com
    @mpranikoff
    Amy Webb
    CEO, WebbMedia Group
    amy@webbmediagroup.com
    @webbmedia
    Garrett Fuselier
    Experience Designer
    gfuselier@T2.tv
    @garrettfuselier
    #PRNEDU
    engage opportunity everywhere