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B2B Creative with Penske Truck Leasing
B2B Creative with Penske Truck Leasing
B2B Creative with Penske Truck Leasing
B2B Creative with Penske Truck Leasing
B2B Creative with Penske Truck Leasing
B2B Creative with Penske Truck Leasing
B2B Creative with Penske Truck Leasing
B2B Creative with Penske Truck Leasing
B2B Creative with Penske Truck Leasing
B2B Creative with Penske Truck Leasing
B2B Creative with Penske Truck Leasing
B2B Creative with Penske Truck Leasing
B2B Creative with Penske Truck Leasing
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B2B Creative with Penske Truck Leasing

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Ryan Smedstad, ‎Director, Creative Services, Penske Truck Leasing

Ryan Smedstad, ‎Director, Creative Services, Penske Truck Leasing

Published in: Business
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  • 1. B2B Creative with Penske Truck Leasing
  • 2. CREATIVE LANDSCAPE
  • 3. B2B challenges • Target • Historically white males 35-55 who enjoy conservative stuff • Complex decision making processes with multiple stakeholders • Large, career-defining purchases • Smaller budgets? • Focusing on product and direct response rather than building a brand
  • 4. BE LESS BORING • Use humor • Keep it real, be human • Shared values
  • 5. VOLVO TRUCKS: JVD EPIC SPLITS
  • 6. GE: CHILDLIKE IMAGINATION
  • 7. THANK YOU @penskemoving | @penskenews

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