• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Agile Engagement Starts Here: Tuning In & Turning Up the Volume of Interaction through Active Listening
 

Agile Engagement Starts Here: Tuning In & Turning Up the Volume of Interaction through Active Listening

on

  • 832 views

On-Demand Presentation>> ...

On-Demand Presentation>>
http://promotions.prnewswire.com/LP_ActiveListening_OnDemandWebinar_20121024_DK.html

Presenters:
Heather Whaling, President, Geben Communication
Barbara Rozgonyi, Principal, CoryWest Media
Dee Rambeau, Vice President, Customer Engagement, PR Newswire

Statistics

Views

Total Views
832
Views on SlideShare
832
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • The goal was to target key niches, where we knew customers were frequently taking & sharing photos. Combined a mix of traditional & digital tactics:
  • Part of our content marketing strategy was to create timely infographics, showcasing the power of the platform, while also providing surprising, fun info. Making it more likely that the content would be widely shared First: Baseball Then: Olympics HUGE results. Turned into actual paying clients. Opened many doors in one of VenueSeen’s key verticals.
  • We recently began helping with their online community management as well. We see social media primarily as a lead-generating tool, so we’re focused on connecting with brand managers of potential customers, as well as reporters covering tech, visual storytelling, etc. This example highlights even something as simple as joining a targeted Twitter chat can generate new leads. Overall, hugely successful use of PR to launch a product and drive business outcomes. Shows the power of integrating traditional & digital PR

Agile Engagement Starts Here: Tuning In & Turning Up the Volume of Interaction through Active Listening Agile Engagement Starts Here: Tuning In & Turning Up the Volume of Interaction through Active Listening Presentation Transcript

  • Agile Engagement Starts Here: Tuning In & Turning Up the Volume of Interaction through Active Listening Follow The Conversation On Twitter #PRNEDU
  • Presenters Dee Rambeau Vice President, Heather Whaling Barbara Rozgonyi Customer President Principal Engagement Geben Communication CoryWest Media, LLC PR Newswire @prTini @wiredprworks @deerambeau Follow The Conversation On Twitter #PRNEDU
  • a fresh approach to best practices: Active Listening Heather Whaling heather@gebencommunication.com prtini.com • @prTini#PRNedu • @prTini
  • Trend-Spotting Old PR: Monitor newspapers, magazines to find story hooks to piggyback Problem: Stories are already dated New Solution: Keyword searches on Twitter to uncover emerging trends#PRNedu • @prTini
  • tweetable tip: Create Twitter keyword searches to ID new pitching opps Small business + innovation #SmBiz + innovation#PRNedu • @prTini
  • tweetable tip: Create Twitter keyword searches to ID new pitching opps#PRNedu • @prTini
  • tweetable tip: Pitch a local angle to a national trend.#PRNedu • @prTini
  • Result: High-Profile, Local Story#PRNedu • @prTini
  • tweetable tip: Monitor reporters to spot timely media opportunities • Better targeting • Access to reporters before, during and after the pitching process • Tip: Create Twitter lists to track key reporters#PRNedu • @prTini
  • social fuels content marketing & business outcomes#PRNedu • @prTini
  • Challenge: Launch a new social media management tool, targeting key niches (sports, retail, restaurants) Strategy: • Media/blogger outreach • Content marketing • Social media#PRNedu • @prTini
  • Media/blogger outreach: • Target tech media & trade pubs in key verticals • Embargoed product launch • Guest posts on visual storytelling, fan engagement • Data-driven stories#PRNedu • @prTini
  • Timely infographics• Mashable, Yahoo! Sports, ESPN.com• Increased traffic 360%• 50+ viable leads• Opened doors in sports vertical#PRNedu • @prTini
  • Social Media: • Visual storytelling resource • Twitter chats • Target brand managers at sports, retail, restaurants Overall Results: • Customer growth exceeded expectations • Working on big partnerships • Major news coming this fall … stay tuned!#PRNedu • @prTini
  • Heather Whaling • @prTini heather@gebencommunication.com subscribe: bit.ly/prTini Disrupt the status quo. Build awareness. Acquire customers. Excel in the social world. Increase sales. Innovate best practices.#PRNedu • @prTini
  • How to Listen Like a Leader 4 Ways Thought Leadership Builds Credibility with Social Media Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • Listen or Monitor?Listen: to pay attention to sound <listen to Google+ hangouts>: to hear something with thoughtful attention : give consideration <listen to comments in a Facebook or blog post or via a twitter stream>: to be alert to catch an expected sound <listen for trending topics or your customer’s IRL voice!>Monitor: to watch, keep track of, or check usually for a special purpose Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • HEAR• Holds Attention• Elevates Ideas• Accesses Opportunities• Reaches Communities Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • Holds Attention "I think the one lesson I have learned is that there is no substitute for paying attention.” Diane Sawyer, ABC Television Anchor Image credit: ABC News Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • 3 Ways to Hold Attention• Internal: integrate with business goals• External: competitive environment• Communities: media, customers, companions Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • Elevates Ideas“If you want to get people • Keywords to follow you and get to know you, use • Hashtags hashtags.” WS high school student and • Channels social media enthusiast • Topics • Talkers Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • Access Opportunities• Increases Mindshare• Reinforces Credibility• Aligns with Goals Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • Reaches Communities• Media• Peers• Customers• Everyone! Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • Case StudyBarbara Rozgonyi wiredPRworks.com @wiredPRworks
  • "Big data is the democratization of data. It is empowering anybody to think I can find a pattern in some data and make useful business value out of it."Paul Kent VP of Big Data at SAS Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • Big Data• Big Data will directly or indirectly drive $96B of worldwide IT spending in 2012, up to $120B in 2013.• New spending will go toward social media, social network analysis and content analytics with up to 45% of new spending each year.Source: Gartner Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • LinkedIn Signal Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • Listening Action Steps1. Target top topics2. Track activity3. Tap into talkers4. Join in!5. Share6. Emerge7. Lead Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • Thank YOU!!LinkedInhttp://linkedin.com/in/barbararozgonyiFacebookhttp://facebook.com/wiredprworksTwitter @wiredprworksbarbara@corywestmedia.com630.207.7530 voice/text Barbara Rozgonyi wiredPRworks.com @wiredPRworks
  • ListenEngageTargetDistribute
  • Listen & Engage• Cross-media monitoring lets you listen to conversations happening in both traditional and social media formats• Unparalleled level of relevancy in monitoring results uncovering trending topics and people associated with your search• Built-in real-time engagement with influencers• Direct integration of social accounts within the platform, including Twitter and Facebook
  • Thanks for viewing! Dee Rambeau Vice President, Heather Whaling Barbara Rozgonyi Customer President Principal Engagement Geben Communication CoryWest Media, LLC PR Newswire @prTini @wiredprworks @deerambeau Follow The Conversation On Twitter #PRNEDU