On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
Agile Engagement ............ ENGAGE OPPORTUNITY EVERYWHEREConsumers, decision-makers, the media, bloggersand social influencers are in perpetual motion.Channel hopping. Channel straddling. Receivinginformation. Transmitting information. Playingforward information. For communicators, theresult is a need to more intelligently cutthrough the “cacophony” and identify the create, curate, customizesources who really matter. And to engage thosesources with a whole new level of agility. Thisinfographic provides a framework to move from Create/curate and optimize listen, analyze, engageaudience engagement to Agile Engagement - high-quality content acrosslistening, acting, reacting and reviewing via a multiple formats to drivecontinuous loop. engagement. Customize your content for optimal relevance to audience sub-sets. listen, analyze, White Papers Tweets strategize Webisodes Cut through the noise to Webinars Blogs distribute measure Presentations Distribute content to Measure and report on listen to and analyze what’s being written and said by Demos Coupons traditional media sources, everything…reach, impact, relevant sources about brands, Games websites, blogs, social and interaction, sentiment and Infographics people, trends and topics. video sharing sites, along with results…within a comprehensive Use these insights to develop Microsites your own social networks. metrics framework. eBooks Photos MNRs communications strategies. Dashboard Offers Videos Photos target Target individuals, influencers and media sources in real-time to engage and ... guide conversation. Audiences listen, analyze, engage Influencers Listen Act React Review