2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content

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A month-by-month overview to help you plan your editorial calendar for 2016, including strategic tips on setting goals, timing of publication, global holidays and more.

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2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content

  1. 1. Copyright ©PR Newswire Association LLC. All Rights Reserved.
  2. 2. A Few Content Planning Tips • Content deadlines in this calendar serve as general guidelines (unless marked as a feature package deadline). Research your targeted audiences and adjust your timelines to fit their preferences. • Don’t get overzealous. Only schedule out the amount of press releases and content your resources allow – quality over quantity is key. • It’s good to plan the full year in advance; however, remember to check in quarterly to make any necessary adjustments. • Avoid audience distraction. Even if you’re not publishing something tied to a particular event, keep in mind that it could still impact the pickup of other news during that time. Copyright ©PR Newswire Association LLC. All Rights Reserved.
  3. 3. Being Mindful of Earnings Season Each quarter, publicly traded companies report their financial earnings. Even if your company isn’t publicly traded, it’s important to note when earnings seasons will occur. The news cycle may be more focused on these stories. As noted in this calendar, earnings takes place at the beginning of each quarter, typically starting on the 15th and lasting about a month. For example: Q1 Earnings is January 15 - February 15. Copyright ©PR Newswire Association LLC. All Rights Reserved.
  4. 4. Taking Global Holidays into Account If your company has or is looking to reach audiences in other countries, remember to keep those countries’ holidays in mind when planning your content calendar. Check out our Global Holidays Alert for upcoming holidays around the world. Copyright ©PR Newswire Association LLC. All Rights Reserved.
  5. 5. Q1 – Dawn of a New Year • The new year kicks off with several major events in the tech, automotive, entertainment, and sports industries, followed by a string of holidays. • The year’s first earnings season begins in mid- January. • Make sure you’re ready to hit the ground running in January. Read more content planning tips in our companion blog post, “The Ultimate Guide to Planning Your 2016 Editorial Calendar.” Copyright ©PR Newswire Association LLC. All Rights Reserved.
  6. 6. 28 29 30 31 01 0302 04 05 06 07 08 1009 11 12 13 14 15 1716 18 19 20 21 22 2423 25 26 27 28 29 3130 01 02 03 04 05 0706 M O N T U E S W E D T H U R F R I S U NS A T 2016JANUARY Copyright ©PR Newswire Association LLC. All Rights Reserved. MLK Day Deadline: Valentine’s Day Features Pack New Year’s Day Deadline: Womens Features Pack Groundhog Day NFL’s Big Game DETROIT AUTO SHOW CONSUMER ELECTRONICS SHOW (CES) EARNINGS BEGINS DETROIT AUTO SHOW THIS MONTH: • New Year's Day (1) • CES (6-9) • Detroit Auto Show (11-24) • Earnings begins mid- January • MLK Day (18) • Entertainment Awards Season ALSO PREPARING FOR: • Valentine’s Day (Features Pack Deadline: 1/26) • African American History Month • NFL’s Big Game • Chinese New Year • Carnival - Brazil • NY Fashion Week
  7. 7. 01 02 03 04 05 0706 08 09 10 11 12 1413 15 16 17 18 19 2120 22 23 24 25 26 2827 29 01 02 03 04 0605 07 08 09 10 11 1312 M O N T U E S W E D T H U R F R I S U NS A T 2016FEBRUARY Copyright ©PR Newswire Association LLC. All Rights Reserved. Deadline: Womens Features Pack Groundhog Day NFL’s Big Game Chinese New Year Valentine’s Day Presidents Day 88th Academy Awards It’s a leap year Deadline: Spring, Easter & Passover Features Pack NEW YORK FASHION WEEK – Fall 2016 TOY FAIR NEW YORK FASHION WEEK – Fall 2016 TOY FAIR THIS MONTH: • African American History Month • Groundhog Day (2) • NFL’s 50th Big Game (7) • Chinese New Year (8) • Carnival - Brazil (8-9) • Valentine’s Day (14) • NY Fashion Week (11-18) • Toy Fair (13-16) • The Oscars (28) ALSO PREPARING FOR: • Women's History Month & Day (Features Pack Deadline: 2/2) • Spring, Easter & Passover (Features Pack Deadline: 3/1) • March Madness • NY Auto Show February is African American History Month CARNIVAL - BRAZIL
  8. 8. 29 01 02 03 04 0605 07 08 09 10 11 1312 14 15 16 17 18 2019 21 22 23 24 25 2726 28 29 30 31 01 0302 04 05 06 07 08 1009 M O N T U E S W E D T H U R F R I S U NS A T 2016MARCH Copyright ©PR Newswire Association LLC. All Rights Reserved. It’s a leap year Deadline: Spring, Easter & Passover Features Pack Women’s Day March Madness begins First Day of Spring Deadline: Tax Day Features Pack Easter THIS MONTH: • National Women’s History Month • International Women’s Day (8) • March Madness (15) • Spring Begins (20) • NY Auto Show (25-4/3) • Easter (27) ALSO PREPARING FOR: • Tax Day (Features Pack Deadline: 3/22) • Passover (Features Pack Deadline: 3/1) • Earth Day • Earnings Season NY AUTO SHOW NEW YORK AUTO SHOW March is National Women’s History Month
  9. 9. Q2 – Spring Rebirth • From Mother’s Day and Father’s Day to prom and graduation season, the second quarter offers many opportunities for family-themed content. • Summer is right around the corner – travel and home-entertaining will soon become hot topics. • Have you thought about your plans for the 2016 Olympic Games (Aug. 5-21) and the U.S. presidential election (Nov. 8)? Although these events are months away, your content will need a lot of advanced planning to grab attention. Copyright ©PR Newswire Association LLC. All Rights Reserved.
  10. 10. 28 29 30 31 01 0302 04 05 06 07 08 1009 11 12 13 14 15 1716 18 19 20 21 22 2423 25 26 27 28 29 0130 02 03 04 05 06 0807 M O N T U E S W E D T H U R F R I S U NS A T 2016APRIL Copyright ©PR Newswire Association LLC. All Rights Reserved. Content Deadline: Earth Day U.S. Tax Day Content Deadline: Mother’s Day Earth Day Content Deadline: Prom/Bridal Mother’s Day EARNINGS BEGINS THIS MONTH: • Tax Day (15) • Earnings begins mid-April • Earth Day (22) • Passover (22-30) ALSO PREPARING FOR: • Mother’s Day (Content Deadline: 4/19) • Prom and Bridal Season (Content Deadline: 3/28) • Asian Pacific American Heritage Month • Graduation Season NEW YORK AUTO SHOW PASSOVER PASSOVER
  11. 11. 25 26 27 28 29 0130 02 03 04 05 06 0807 09 10 11 12 13 1514 16 17 18 19 20 2221 23 24 25 26 27 2928 30 31 01 02 03 0504 M O N T U E S W E D T H U R F R I S U NS A T 2016MAY Copyright ©PR Newswire Association LLC. All Rights Reserved. Mother’s Day Content Deadline: Summer Fun Memorial Day THIS MONTH: • Graduation Season • Asian Pacific American Heritage Month • Mother’s Day (8) • Prom & Spring/Summer Bridal Season • Memorial Day (30) ALSO PREPARING FOR: • Start of Summer (Content Deadline: 5/12) • Father’s Day (Content Deadline: 6/2) • LGBT Pride Month • E3 Tradeshow Congratulations Class of 2016 May is Asian Pacific American Heritage Month
  12. 12. 30 31 01 02 03 0504 06 07 08 09 10 1211 13 14 15 16 17 1918 20 21 22 23 24 2625 27 28 29 30 01 0302 04 05 06 07 08 1009 M O N T U E S W E D T H U R F R I S U NS A T 2016JUNE Copyright ©PR Newswire Association LLC. All Rights Reserved. Content Deadline: Father’s Day Father’s Day Content Deadline: Summer Outdoors & 4th of July First Day of Summer THIS MONTH: • LGBT Pride Month • Summer Begins (21) • Father’s Day (19) • E3 Tradeshow (14-16) ALSO PREPARING FOR: • U.S. Independence Day (Content Deadline: 6/20) • Earnings Season E3 TRADESHOW June is LGBT Pride Month
  13. 13. Q3 – Those Lazy Hazy Crazy Days of Summer • Summer will be over before you know it. For end- of-summer content, try tapping into the urgency that the season is fleeting. • With summer’s end comes Back to School season. Even B2B companies can leverage Back to School by highlighting their thought leadership content. • Because a lot of people go on vacation during this time of year, you may want to work in extra time with deadlines in case your internal stakeholders are out of the office. Copyright ©PR Newswire Association LLC. All Rights Reserved.
  14. 14. 27 28 29 30 01 0302 04 05 06 07 08 1009 11 12 13 14 15 1716 18 19 20 21 22 2423 25 26 27 28 29 3130 01 02 03 04 05 0706 M O N T U E S W E D T H U R F R I S U NS A T 2016JULY Copyright ©PR Newswire Association LLC. All Rights Reserved. Independence Day (US) Content Deadline: Senior Citizens THIS MONTH: • U.S. Independence Day (4) • Earnings begins mid-July ALSO PREPARING FOR: • Senior Citizens Day (Content Deadline: 7/29) • Back to School Season EARNINGS BEGINS 2016 SUMMER OLYMPICS
  15. 15. 01 02 03 04 05 0706 08 09 10 11 12 1413 15 16 17 18 19 2120 22 23 24 25 26 2827 29 30 31 01 02 0403 05 06 07 08 09 1110 M O N T U E S W E D T H U R F R I S U NS A T 2016AUGUST Copyright ©PR Newswire Association LLC. All Rights Reserved. Content Deadline: Labor Day Content Deadline: Grandparents Senior Citizens Day Content Deadline: Hispanic Heritage Month THIS MONTH: • Back to School • Senior Citizens Day (21) ALSO PREPARING FOR: • Labor Day (Content Deadline: 8/12) • National Grandparents Day (Content Deadline: 8/16) • National Hispanic Heritage Month (Content Deadline: 9/1) • NY Fashion Week • Start of Autumn It’s Back to School Time 2016 SUMMER OLYMPICS 2016 SUMMER OLYMPICS 2016 SUMMER OLYMPICS
  16. 16. 29 30 31 01 02 0403 05 06 07 08 09 1110 12 13 14 15 16 1817 19 20 21 22 23 2524 26 27 28 29 30 0201 03 04 05 06 07 0908 M O N T U E S W E D T H U R F R I S U NS A T 2016SEPTEMBER Copyright ©PR Newswire Association LLC. All Rights Reserved. Content Deadline: Hispanic Heritage Month Labor Day National Grandparents Day Content Deadline: Native Americans First Day of Autumn Content Deadline: Election Day THIS MONTH: • Labor Day (5) • New York Fashion Week (10-17) • National Hispanic Heritage Month (15- 10/15) • National Grandparents Day (11) • Autumn Begins (22) ALSO PREPARING FOR: • Native American Day (Content Deadline: 9/16) • LGBT History Month/ Coming Out Day • Earnings Season • Halloween • Election Day (Content Deadline: 9/30) NEW YORK FASHION WEEK – Spring 2017 NY FASHION National Hispanic Heritage Month is September 15th - October 15th
  17. 17. Q4 – Year End Madness • The Holidays are here! Check out “12 Days of Content: A Holiday Guide for Content Marketers” for end-of-year content ideas. • It’s also time to start planning next year’s calendar. • Review your previous communications: What was a home run? What was moderately successful? What opportunities for improvement exist? • Evaluate underperforming initiatives: Which ones are worth repeating with adjustments? Which ones should be replaced with something else? Copyright ©PR Newswire Association LLC. All Rights Reserved.
  18. 18. 26 27 28 29 30 0201 03 04 05 06 07 0908 10 11 12 13 14 1615 17 18 19 20 21 2322 24 25 26 27 28 3029 31 01 02 03 04 0605 M O N T U E S W E D T H U R F R I S U NS A T 2016OCTOBER Copyright ©PR Newswire Association LLC. All Rights Reserved. Content Deadline: Election Day Content Deadline: LGBT Content Deadline: Halloween Native American Day & Thanksgiving - Canada Coming Out Day Content Deadline: Holiday (General) Halloween Content Deadline: Thanksgiving THIS MONTH: • Indigenous Peoples’ Day/ Native American Day (10) • LGBT History Month / Coming Out Day (11) • Earnings begins mid-October • Halloween (31) ALSO PREPARING FOR: • Holiday Season (Content Deadline: 10/21) • Native American Heritage Month • Veterans Day • Thanksgiving EARNINGS BEGINS
  19. 19. 31 01 02 03 04 0605 07 08 09 10 11 1312 14 15 16 17 18 2019 21 22 23 24 25 2726 28 29 30 01 02 0403 05 06 07 08 09 1110 M O N T U E S W E D T H U R F R I S U NS A T 2016NOVEMBER Copyright ©PR Newswire Association LLC. All Rights Reserved. Halloween Content Deadline: Thanksgiving Election Day Veteran’s Day Thanksgiving Content Deadline: Holiday (Last Minute) Content Deadline: Year-End Recaps & Predictions THIS MONTH: • Native American Heritage Month • Election Day (8) • Veterans Day (11) • Thanksgiving (26) ALSO PREPARING FOR: • Start of Winter • Holiday Season: Hanukkah & Christmas (Last-Minute Content Deadline: 11/30) • Year-End Recaps & New Year Predictions (Content Deadline: 12/2) November is Native American Heritage Month
  20. 20. 28 29 30 01 02 0403 05 06 07 08 09 1110 12 13 14 15 16 1817 19 20 21 22 23 2524 26 27 28 29 30 0131 02 03 04 05 06 0807 M O N T U E S W E D T H U R F R I S U NS A T 2016DECEMBER Copyright ©PR Newswire Association LLC. All Rights Reserved. Content Deadline: Holiday (Last Minute) Content Deadline: Year-End Recaps & Predictions Contnet Deadline: CES/ Tech First Day of Winter Christmas Boxing Day, UK New Year’s Day THIS MONTH: • Winter Begins (22) • Hanukkah (24 – 1/1) • Christmas (25) • Year-End Recaps & New Year Predictions ALSO PREPARING FOR: • Consumer Electronics Show (CES) (Content Deadline: 12/5) • New Year's Day • Entertainment Awards Season • Detroit Auto Show • Earnings Season • MLK Day (Content Deadline: 1/4) HANUKKAH HANUKKAH
  21. 21. More Useful Info Content Planning: Hit the ground running in 2016. Read more tips for scheduling your content calendar in our companion blog post, “The Ultimate Guide to Planning Your 2016 Editorial Calendar.” Press Release Writing: Once your calendar is set, find out how to write and execute the perfect press release. Read our free white paper, “Five Keys to Crafting Press Releases that Drive Earned Media.” Copyright ©PR Newswire Association LLC. All Rights Reserved.
  22. 22. PR Newswire Feature Packages Increase exposure for your content by adding on a Feature Package distribution to your PR Newswire-distributed press release (requires distribution to PRNewswire.com). Our Feature Packages are distributed on specific dates so editors know when to expect them. Each package links to press releases that are focused on a select topic such as food, travel, and the holidays. Editors use these evergreen articles for themed coverage throughout the year. Copyright ©PR Newswire Association LLC. All Rights Reserved.

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