Social Media in 140 Characters

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This presentation will identify the next five social media trends, and the impact it will have on the peoples’ lives. With these recognised trends, learn how to utilise social media for an organisation.

- Social Influence
- Digital publishing made social
- Understanding the trusted “circle of friends”
- Social recommendations
- The future of +1

Humza Ijaz, Creative Director, LBi MENA

Published in: Education, Business, Technology
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Social Media in 140 Characters

  1. 1. Social Media in 140 charactersMonday, Nov 14, 2011 All imagery used in this presentation is property of its respective owners
  2. 2. I “unlike” the term social media
  3. 3. The misperception from brands:Social Media isnt Media
  4. 4. The purpose of media:Getting consumers to think and act positively towards brands
  5. 5. I want to take a brave step todayReimagining the term “social media”
  6. 6. Imagine looking at social media as a vast space of opportunity
  7. 7. Social Media as #thedeepseaFish where the fishes are
  8. 8. The next 5 #thedeepsea trends
  9. 9. Imagine a world, where everydollar was made up of a friend,colleague or a family member The next 5 #thedeepsea trends - Social Influence
  10. 10. The consumer now is expanding impactWhen you recommend, like, share and create content, you impact othersCustomers dont trust advertising, they trust their peers and believe what they say The next 5 #thedeepsea trends - Social Influence
  11. 11. Klout PerksYour favourite brands want to know what you think about them The next 5 #thedeepsea trends - Social Influence
  12. 12. What it means for youGet your product out into the hands of people who can influenceTarget one loyal brand ambassador who will reach million others The next 5 #thedeepsea trends - Social Influence
  13. 13. Imagine a world where yournewspaper in the morning was a personalised experience The next 5 #thedeepsea trends - Digital Publishing
  14. 14. Consumers want to see more stuff they care aboutThey want more control on the content that want to see The next 5 #thedeepsea trends - Digital Publishing
  15. 15. Flipboard for iPadPersonalised social magazine The next 5 #thedeepsea trends - Digital Publishing
  16. 16. What it means for youThink not "monthly" but "daily" engagementCreate more personalise contentMake your content shareable The next 5 #thedeepsea trends - Digital Publishing
  17. 17. Imagine a world where#thedeepsea will be where you live, work and play The next 5 #thedeepsea trends - The trusted “circle”
  18. 18. The social open-graph is more powerful than everYou are on it, so are your friends, your colleagues and your familyApart from public - a lot of private and meaningful conversations are happening The next 5 #thedeepsea trends - The trusted “circle”
  19. 19. The next 3 sharing models1. Only within your trusted “circles”2. Reaching a wider audience, from a friend to friend of friends3. Open share, by making data completely open to be indexed by search engines The next 5 #thedeepsea trends - The trusted “circle”
  20. 20. What it means for youBrands now should target "circles" than individualsCreate the real "one to many" engagement by giving your message a broader reach The next 5 #thedeepsea trends - The trusted “circle”
  21. 21. Imagine a world where the"LIKE" will determine our next purchasing decision The next 5 #thedeepsea trends - Social Recommendations
  22. 22. What we all know70% of purchasing decisions are made inside the store30% of the missing pie is the key enabler to make that decision The next 5 #thedeepsea trends - Social Recommendations
  23. 23. Macys Magic MirrorCreate meaningful conversations out of the "changing rooms" The next 5 #thedeepsea trends - Social Recommendations
  24. 24. What it means for youBrands need to digitise there retail strategyEnable consumers to reach out to their trusted “circles” to action purchasing The next 5 #thedeepsea trends - Social Recommendations
  25. 25. Imagine a world where you "just google it" to find referralsearch listings curated by your trusted “circles" The next 5 #thedeepsea trends - The future of +1
  26. 26. From search to social searchDiscover relevant content from your social connections The next 5 #thedeepsea trends - The future of +1
  27. 27. The future of +1Its instant, its now and its in real time The next 5 #thedeepsea trends - The future of +1
  28. 28. What it means for youBrands need to integrate +1 at the heart of their search strategy+1 is quicker to break through the organic search listings and getting to top rankings! The next 5 #thedeepsea trends - The future of +1
  29. 29. #thedeepsea in 140 charactersIt is not a marketing tactic but part of the marketing toolkit that runs across our overall communication strategy
  30. 30. Thanks for listening! follow me @humzaijaz

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