Social Media Marketing Campaign


Published on

Published in: Technology, Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Social Media Marketing Campaign

  1. 1. What is a Social Media Campaign?<br />How Can I Achieve an Online<br /> “Water Cooler Effect”? <br />
  2. 2. A Social Media campaign is a digital publicity campaign that gets you prominently featured on blogs, podcasts, Internet radio, targeted applications, , micro-blogging, equivalent mobile channels, banner media, and more. Your brand, cause, public service announcement, TV show, CD, book, film, an so on, becomes known globally, via online engagement and discussion.<br />A Social Media campaign creates and supercharges your Facebook, Twitter, Linkedin, and other suitable, targeted social media profiles. It is a strategic method to increase your overall visibility and customer/fan relationship. It’s the “Water Cooler Effect”, the buzz, the chitchat, the new word of mouth and a virtual cornerstone upon which to build your future success.<br />Any channel that allows for customer dialogue needs to be understood as part of an overall engagement strategy. This needs to be created, maintained, and managed. You wouldn’t want to run out of chitchat at your water cooler!<br />
  3. 3. And It’s All Going Mobile<br />
  4. 4. There’s An App For Everything!<br />
  5. 5. How Does It Work?<br />
  6. 6. So You Want To Be Connected?<br />A Social Media campaign will connect you to channels (bloggers, moggers, podcasters, video streams, Internet radio stations, and all the icons that you may have seen but aren’t familiar with) that cover your specific style of content. <br />Social Media channels are tailored to exactly the kind of content their community warrants based on specific interests. A campaign will bring your content into the established online “tribe”, and grow your fan base. In other words… You become very popular in a very short period of time… GLOBALLY.<br />If a genre or niche exists, there’s a network of people online that love it. We know who they are and where they are. The internet is where music and media is experienced, discussed, and purchased.<br />
  7. 7. “The Water Cooler Effect” <br />is Word of Mouth, on Steroids…<br />All Over The World in Most Every Language (including Pirate)<br />
  8. 8. So Many Places To Go, So Many People To Meet!<br /><ul><li>Electronic/Digital Press Kit- Design and Internet Distribution *Create Cyber "Widgets". “Badges”, Buttons, via on line control rooms, published and made viral.    </li></ul>*On-line fan outreach<br />*Social Network profiles created in top social networks<br />* Social Media Strategy and Management<br />-Facebook -MySpace- twitter- YouTube- flickr- ning (network)- imeem- blogger (so you can comment on other blogs)- vimeo- qik -iLike- bebo -MOG -Reverbnation -BlogSpot -Your homepage (.com/. net/. org)<br /> <br />‘To Do’ List<br />
  9. 9. Results: <br />Create a HUGE footprint for you across the Internet<br />Increase your fan base, and therefore increase your customer base.<br />Increase the size and scope of your social networking presence<br />Increase your rank on Google (making it easier for people to find you)<br />SUCCESS!!!!<br />
  10. 10.
  11. 11. Welcome to the Social Media Network<br />Melissa Stonehill-Publicity<br />Find me on Facebook, Twitter, Linkedin<br />