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Whirlpool SWOT Analysis

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this presentataion is prepare on a case study.

this presentataion is prepare on a case study.

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Whirlpool   SWOT Analysis Whirlpool SWOT Analysis Presentation Transcript

  • CASE STUDY
    WHIRLPOOL OF INDIAIn a pool of mess
  • THE TROUBLE…..
    HOW A WHITE GOODS MARKET LEADER LOST MONEY , MARKETSHARES – AND FINALLY , IT’S MANAGING DIRECTOR.THUS, HOW WILL THE COMPANY SURVIVE ??
  • INTRODUCTION
    Whirlpool Corporation is a leader of the $100 billion global home appliance industry.
    Our appliances are marketed in nearly every country around the world.
    annual sales of approximately $19 billion in 2008.
  • Whirlpool has 70,000 employees and maintains 67 manufacturing and technology research centers around the world.
    All major appliances categories, including fabric care, cooking, refrigeration, dishwashers, countertop appliances, garage organization and water filtration.
  • Key persons
    Jeff M. Fettig (CEO)
    Garrick D’Silva (Ex Chairman)
    Raj Jain (MD)
  • Leading Brands
    The Whirlpool brand is the world's No. 1 global appliance brand.
    Whirlpool markets some of the world’s most recognized appliance brands, including Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Bauknecht, Brastemp and Consul.
  • VisionEvery Home… Everywhere… with Pride, Passion and Performance
    Pride... in our work and each other
    Passion... for creating unmatched customer loyalty for our brands
    Performance... that excites and rewards global investors with superior returns
    We bring this vision to life through the power of our unique global enterprise and our outstanding people... working together... everywhere.
  • Mission
    Everyone,
    Passionately Creating Loyal Customers for Life
  • Values
    Respect
    Integrity
    Diversity and Inclusion
    Teamwork
    Spirit of Winning
  • PROBLEMS
    Continuous Fall in market share
    lost at least 18 senior executives
    Distributers are not satisfied
  • STRENGTH
    large experience executive team.
    market leader
    Large market share
    Big brand name
    Global operating platform
    Best trade position
  • WEAKNESS
    Reducing market share
    Reducing profit
    Resignation of senior executive
    Lack of strategy
  • OPPORTUNITIES
    To arrange capital
    Providing attractive schemes
    regain leadership from LG.
    AC and Microwave category are larger and fast going categories
    Growing Asian market
  • THREATS
    LG, Samsung, and other companies are most competitors
    Reducing market share.
    Distributors getting angry and leaving the network.
    Increase raw material cost
  • Recommendation
    Motivate distribution channel
    needs more aggressive and competitive promotions
    Healthy environment between top executive
    Re-entering in market with penetration pricing and attractive scheme.
  • PRESENTED BY:-
    1.PRAKASH GUPTA
    2.BRAJEESH BAGHEL