One of the major industries growing at a rapid pace includes the sugar and sweetener industry, the sub-industry of food additives industry. An artificial sweetener is something derived chemically and possesses the sweetness profile similar to sugar. On the other hand, sweeteners of natural origin are extracted from berries, fruits and certain plant species.
Sweeteners are of three type viz. Caloric, Low Calorie and Zero Calorie (high intensity) sweeteners. Each type of sweetener has varying potency and associated chemical properties. Moreover, each type of sweetener has its own merits and demerits. Now a days, ‘Stevia’, a high intensity sweetener of natural origin is penetrating the sweetener market swiftly on account of its comparably better chemical properties and effect on one’s health.
The sugar and sweetener industry has been growing on the back of factors like, growing number of diabetic patients worldwide, expanding obese population, mounting cardiovascular diseases incidences, and increasing consumption by the food and beverages industry. Furthermore, factor like growing ageing population is also contributing in the growth of the sugar and sweetener industry. With increasing age, deteriorating health condition and diseases like diabetes surface due to which the diet and sugar consumption has to be restricted. Moreover, trends like evolution of sweetener market, growing awareness of stevia, sugar price movement and production of ethanol are also examined.
The leading players operating in the respective industry on the global scale include DuPont, PureCircle and Tate & Lyle. Along with the profiles of key industry players, the competition prevailing in the global sugar and sweetener market, and the competitive landscape of the US is also included