Global luxury goods market: 2012 Edition- Koncept Analytics

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One of the never ending quests of human beings includes ‘indulgence in luxury’. ‘Luxury’ is among those words whose meaning varies from individual to individual. In economic terms, luxury goods are the ones for which the law of demand is reverse i.e. the demand for such products increases with price. This effect is also known as ‘Veblen effect’ or paradox.
Luxury is usually stratified in three layers viz. Accessible, Aspirational and Absolute. Also, a few other factors which determine the degree of luxury are price, uniqueness, availability, promotion, brand among others. Moreover, the luxury industry usually talks of products like perfumes and cosmetics; hard luxury; cognac; handbags and cases; furniture; vehicles etc. These products are sold through wholesale, retail or online channel.
The 2012 edition of the luxury goods market report covers the market size at the global level along with the coverage of some major regional markets like the Americas, Europe, China, and Japan. In addition the reports also provides sizing of various categories like watches, cognac, and jewelry.
Furthermore, the market dynamics includes key trends and developments (evolution of luxury goods market, industry integration, varying gender choices, and structural difference), growth drivers (rising population of HNIs, correlation with global economic growth, increasing internet penetration, sales across emerging markets) and challenges which include rising tariffs on imports of luxury goods and counterfeiting risk.

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Global luxury goods market: 2012 Edition- Koncept Analytics

  1. 1. View Report Details Global Luxury Goods Market------------------------------------------- 2012
  2. 2. View Report DetailsExecutive SummaryOne of the never ending quests of human beings includes „indulgence in luxury‟. Luxury is among the few words whose meaningvary from individual to individual. In economic terms, luxury goods are the ones for which the law of demand is reverse i.e. thedemand for such products increases with price. This effect is also known as „Veblen effect‟ or paradox.Luxury is usually stratified in three layers viz. Accessible, Aspirational and Absolute. A few other factors which determine thedegree of luxury are price, uniqueness, availability, promotion, and brand among others. Moreover, the luxury industry usuallycovers products like perfumes and cosmetics; hard luxury; cognac; handbags and cases; furniture; vehicles, etc. These productsare sold through wholesale, retail or online channel.The 2012 edition of the luxury goods market report covers the market size at the global level along with the coverage of somemajor regional markets like the Americas, Europe, China, and Japan. In addition, the reports also provides sizing of variouscategories like watches, cognac, and jewelry.Furthermore, the market dynamics include key trends and developments (evolution of luxury goods market, industry integration,varying gender choices, and structural difference), growth drivers (rising population of HNIs, correlation with global economicgrowth, increasing internet penetration, sales across emerging markets) and challenges which include rising tariffs on imports ofluxury goods and counterfeiting risk.By combining SPSS Inc.‟s data integration and analysis capabilities with our relevant findings, we have predicted the future growthof the industry. We employed various significant variables affecting this industry and created regression models with SPSS Baseto determine the future direction of the industry. Before deploying the regression model, the relationship between severalindependent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tablesand tests.
  3. 3. Luxury goods are defined as goods/products/services for which the demand increases at a rapid pace as compared to the increase in income, i.e. in opposition to necessity goods Global Personal Luxury Goods Market Size (2000-2011) As of 2011, the global market for personal luxury goods was worth US$..... billion or EUR…..billion, registering an increase of approximately …..% as compared to the recorded value of US$.…billion in 2010. The CAGR recorded over the cited period of 11 years was ….%. Billion In geographic terms, Europe was the leading contributor to the global revenues, with …..% share, followed by Americas with …..% and Asia Pacific with roughly …..% share of the global personal luxury goods market in 2011. Taking into account the luxury goods sales by category, apparel and accessories claimed the highest share of ….% each of the 2005 2000 2001 2002 2003 2004 2006 2007 2008 2009 2010 2011 global luxury goods sales, followed by hard luxury; and perfumes and cosmetics with ….% and ….%, respectively during 2011. USD EUR Global Luxury Goods Market Share by Category (2011) Global Luxury Goods Market Share by Geography (2011) Apparel Accessories Perfume and Cosmetics Hard Luxury Art de la table Others Europe Americas Asia Pacific Japan RoW
  4. 4. The three major modes of distributing the luxury goods include; retail channels, wholesale channels and online America’s Luxury Goods Market Revenues (2010-2011) American region witnessed an impressive growth of approximately …..% reaching US$.... billion or EUR….billion on the back of firm sell- out trend in the luxury department stores present across the US. For 2011, Europe recorded US$.... billion or EUR….billion worth of luxury sales, registering a growth of approximately …..% over the previous year. Billion In economic terms, the performance of Chinese luxury goods market is relatively stronger than the rest of the world, which led to an expansion of international luxury brands in its 2, 3 and even 4 tier cities. The luxury sales in mainland for the year 2011 including the sales of top three categories viz. watches; perfume, cosmetics and personal care; and leather goods was worth US$….. billion or EUR…. billion. The CAGR registered over a period spanning 5 years 2010 2011 from 2007 to 2011 was …..%. USD EUR Mainland China’s Luxury Goods Market Size (2006-2011) Europe’s Luxury Goods Market Revenues (2010-2011) ) Billion Billion 2006 2007 2008 2009 2010 2011 2010 2011 USD EUR USD EUR
  5. 5. Characterized by stifling competition, companies operating in luxury goods industry are thriving on their benchmark style, quality, expertise and customer service Swiss Watch Export Revenues (2000-2011) Global Cognac Shipment by Volume (2005-2012) 2012 2011Billion 2010 2009 2008 2007 2006 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2005 CHF USD 9 Liter Cases (In Million) Swiss watch export revenues were worth US$....billion in 2011, recording a Global Jewelry Market Size (2005-2013E) significant increase of …..% from US$..... billion in 2010. Total shipments of cognac for the year ending July 2012 stood at ………million nine-liter cases. As of 2011, the global shipment volume of champagne stood at …… million bottles, an increase of approximately ……% over 2010 volume worth Billion …..million bottle The global jewelry market is expected to reach US$.... billion by the end of 2013. Companies like Richemont, LVMH, PPR Group, Chanel, Rolex, Hermes, and Swatch are the major competitors to the luxury goods market. The worldwide luxury goods market was valued at US$......billion in 2011, 2010 2005 2006 2007 2008 2009 2011 2012E 2013E and is likely to grow to US$.....billion by 2015 with a CAGR of …..% Market Size Growth Rate Note: Market attractiveness is inverse of penetration. Low penetration means high attractiveness and vice-versa
  6. 6. Table of Contents List of Charts & Tables List of Charts 1. Luxury Goods: An Overview -Characteristics of Luxury Products Characteristics of Luxury Products -Types of Luxury Segment Routes of Luxury Goods Distribution -Industry Classification Global Personal Luxury Goods Market Size (2000-2011) -Distribution Channels Global Luxury Goods Market Share by Geography (2011) Global Luxury Goods Market Share by Category (2011) 2. Luxury Goods Market America‟s Luxury Goods Market Revenues (2010-2011) Europe‟s Luxury Goods Market Revenues (2010-2011) 2.1 Global Luxury Goods Market Mainland China‟s Luxury Goods Market Size (2006-2011) -Market Value China‟s Luxury Living Index (June 2007-June 2011) -Geographic Breakdown Transaction Value of Online Luxury Shopping in China (2010-2012E) -Product Segments Retail Sales of Jewelry, Watches, Clocks in Hong Kong (2001-2011) Where Japanese Consumers Bought Luxury Goods (2010-2011) 2.1.1 Luxury Goods Market - Online Segment Swiss Watch Export Revenues (2000-2011) Composition of Swiss Watches - Units and Revenues by Material (2011) 2.2 Luxury Goods Market by Region Revenues of Major Swiss Watch Exporting Countries (2011) Major Swiss Watch Importing Countries (2011) 2.2.1 The Americas Global Cognac Shipment by Volume (2005-2012) -Overview Growth in High-end Cognac Shipment by Quality Type (2012 over 2011) -Market Value Global Champagne Shipments by Volume (2001-2011) Global Jewelry Market Size (2005-2013E) 2.2.2 Europe Gold Demand in Jewelry Sector Vs Total Gold Demand by Quantity (Q1‟10- -Overview Q1‟12) -Market Value Gold Demand in Jewelry Sector Vs Total Gold Demand by Value (Q1‟10- Q1‟12) 2.2.3 China The US Jewelry Market Size (2005-2013E) -Overview Luxury Pyramid and Positioning Features -Market Value Global Luxury Deal Size Split by Volume (2011) -Online Market Luxury M&A Sectors by Volume (2011) -Hong Kong Market Growth of HNIs‟ Wealth and Population (2005-2011) Global Wealth Distribution (2011) 2.2.4 Japan Distribution of HNIs Wealth and Population (2011) -Market Overview Luxury Sales Growth (%)* Vs. Global GDP Growth (%)* (2005-2011) 2.3 Luxury Goods Market by Segment 2.3.1 Watches -Swiss Watch Export Revenues -Major Exporting Countries -Major Importing Countries
  7. 7. 2.3.2 Wines, Spirits and Cognac List of Charts- Cognac Shipments by Volume- Champagne Shipments by Volume Global GDP (2001-2011) World GDP per Capita (2005-2011)2.3.3 Jewelry Global Internet Users in 2011 and Internet Users Growth Rate from 2000 to-Market Value 2011-Gold Demand Global Internet Penetration Rate by Region (2011)-US Market Y-o-Y % Growth of E-Commerce vs. the US Retail Sales (Feb.‟07-Feb.‟12) LVMH‟s Revenue Share by Business Segments (2011)3. Market Dynamics LVMH‟s Revenues and Net Profit (2008-2011) Hermes‟ Revenue Share by Segment (2011)3.1 Key Trends and Development Hermes International Revenues and Net Income (2008-2011) RICHEMONT‟s Revenue Share Breakdown by Business Segments (FY12)3.1.1 Evolution of Luxury Goods Market RICHEMONT Revenues (FY07-FY11)3.1.2 Luxury Goods Industry Integration PPR‟s Revenue Share by Business Segments (2011)3.1.3 Varying Gender Choices Global Luxury Goods Market Forecast (2011-2015E)3.1.4 Evolving Structural Difference List of Tables3.2 Growth Drivers Difference between Regular and Luxury Goods3.2.1 Rising Population of HNIs (2011) Types of Luxury Segment3.2.2 Global Economic Growth and Luxury Goods Sales Luxury Goods Sales Growth by Nationality (2008-2011)3.2.3 Increasing Internet Penetration Number of Luxury Brand Store by Location in China (2011)3.2.4 Robust Luxury Goods Sales across Emerging Markets Worldwide Luxury Market Evolution by Segment (1985-2011)3.2.5 International Tourism Industry Financial Comparison of Leading Luxury Goods Companies (2011) Leading Luxury Brands by Rank (2011)3.3 Challenges Top Brands in the Luxury Brand Status Index 2011 PPR‟s Revenues and Net Income (2010-2011)3.3.1 Hefty Taxes on Importing Luxury Goods Dependent & Independent Variables (2007– 2011)3.3.2 Risk of Forgery Correlation Matrix Model Summary – Coefficient of Determination4. Luxury Goods - Competitive Landscape Regression Coefficients Output-Competitive Overview-Financial Comparison5. Company Profiles5.1 LVMH Moet Hennessy Louis Vuitton5.1.1 Business Overview5.1.2 Financial Overview
  8. 8. 5.1.3 Business Strategies-Growth through Collaborations & Acquisitions- Strengthened Customer Services5.2 Hermes International SCA5.2.1 Business Overview5.2.2 Financial Overview5.2.3 Business Strategies- Product Portfolio Diversification-Growth through Innovation5.3 RICHEMONT5.3.1 Business Overview5.3.2 Financial Overview5.3.3 Business Strategies-Limited Edition Product Range-Sovereign Maisons5.4 PPR Group5.4.1 Business Overview5.4.2 Financial Overview5.4.3 Business Strategies-Focus on Organic Growth-Value Creation through Operational Expertise6. Market Outlook6.1 Market Forecast6.2 Forecast Methodology6.2.1 Dependent and Independent Variables6.2.2 Correlation Analysis6.2.3 Regression Analysis
  9. 9. Contact Us: View Report DetailsThese are abridged and sanitized sample pages from the comprehensive report on the “Global Luxury Goods Market”. To knowmore about this report or for any customized research requirement, please contact the following: Koncept Analytics CS-36, Second Floor, Ansal Plaza Vaishali, Ghaziabad, U.P. – 201010 Vikas Gupta T. +91-120-4130959 BD Manager C: +91-9811715635 vikas@konceptanalytics.com www.konceptanalytics.com

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