Global Diaper Market Report: 2013 Edition - New Report by Koncept Analytics
Global Diaper Market Report
Hygiene is defined as a set of practices which are performed in order to prevent or to reduce the occurrence and dispersion of disease
causing agents. Depending upon a number of parameters, hygiene can be categorized into a number of types such as hand hygiene,
respiratory hygiene, food hygiene, laundry hygiene, medical hygiene at home, personal hygiene, excessive body hygiene, culinary
hygiene and personal hygiene services. However, the overall hygiene market is broadly classified into three segments: baby diapers,
feminine care products and adult incontinence products.
Diapers are classified into two types: disposable diapers and cloth diapers. Cloth diapers are further segmented into nine types
namely; flat diaper, prefolds diaper, fitted diaper, contours diaper, shaped diaper, tie-up diaper, pocket diaper, all-in-one diaper and all-
in two diaper. Adult diapers and adult absorbent briefs are the chief products of the adult incontinence product segment.
The key factors driving growth of the global diaper industry include ameliorating economic conditions such as rising GDP and GNI,
rising urban population, increasing healthcare expenditure, growing aging and infant population, apart from others. Some of the
noteworthy trends and developments of this industry include launch of fluff-less diaper, penetration of retail brands, increasing adoption
of environmental friendly products, launch of diaper buzzers for baby diapers. However, the growth of the industry is hindered by social
economic constrains, pricing dynamics and environmental challenges.
The report contains a comprehensive analysis of the global diaper industry along with an analysis of major geographic regions. Asia
Pacific constituted the largest share in all three segments of the hygiene industry in 2012. An intense competition is noted among few
major players; Kimberly-Clark, P&G, Hengan and SCA. Apart from global and segment-wise competitive analysis, the company profiles
of leading players in the market are also included in the report.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of
the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS
Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several
independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and
The hygiene market is covered in terms of three major segments viz. baby diapers, feminine care
products, and adult incontinence products.
• For the year 2012, the segment of baby diapers accounted for the
major share of the global market with ….%. The next major
segment was of feminine care products which claimed ….% share,
followed by incontinence care products with ….% of the global
• The global diaper market was worth US$.... billion at the end of
2012, up by ….%, compared to US$.... billion during the previous
year. The diaper market has been consistently increasing over the
past couple of years thereby showing further potential growth of the
industry in the near future.
•The global disposable diaper market consisted of …% of baby
diapers in 2012 while the remaining ….% was represented by adult
diapers. It has been noted that the baby diapers will continue to
remain a much bigger business in the near future in comparison to
Global Disposable Diaper – by Segment (2012)Global Diaper Market – By value (2012)
Global Hygiene Market Share by Segment (2012)
2008 2009 2010 2011 2012
Baby Diapers Feminine Care Incontinence Care
Baby Diapers Adult Diapers
The key factors driving the growth of the diaper industry include ameliorating economic conditions, rising
healthcare expenditure, growing infant and adult population, rising urban population.
• Registering an incline of …%, approximately …. billion pieces of
baby diapers were sold globally in 2012, compared to …. billion
pieces in the prior year. The same marked a remarkable increase
of ….%, compared to sales of …. billion pieces in 2008. A
consistent increase has been noted in the sales of the baby diapers
since 2008 majorly due to ameliorating economic conditions,
increasing infant population apart from others
• Globally, baby diapers worth US$... billion were sold during 2012.
This represented an increase of ….%, compared to US$.... billion
• Asia Pacific region accounted for ….% of the market share of
baby diapers by volume, immediately followed by Latin America
with …% share. Further, Western Europe and North America
accounted for almost equal share of ….% and ….%, respectively.
Asia Pacific represented an incline of …% in its overall sales in
2012, compared to the previous year.
Percentage Share of Regions in Baby Diaper Market – by Volume (2012)
Global Baby Diaper Market – by Value (2008-2012)
Global Baby Diaper Market – by Volume (2008-2012)
Asia Pacific Latin America
Western Europe North America
Middle East and Africa Eastern Europe
2008 2009 2010 2011 2012
The consistent rise in the adult diaper market is noted chiefly due to increasing consumer awareness and
acceptance, and innovations to personalize products to specific consumer segments.
• In 2012, sale of …. billion pieces of adult diapers were reported
across the world thereby representing an increase of …%,
compared to …. billion pieces in previous year. Further, the growth
of adult diaper is recorded at an impressive CAGR of ….% during
the period spanning 2008 to 2012.
• Adult diapers worth U$.... billion were sold globally in 2012, up by
…%, compared to US$.... billion in 2011. Further, through the
period spanning 2008 to 2012, the growth of the same industry was
reported at a noteworthy CAGR of ….%.
• Representing a healthy share of ….%, Asia Pacific was the
leading revenue generating region in the adult diaper category
during 2012 closely followed by North America with …..% share.
Western Europe, Latin America, Eastern Europe, Australasia and
Middle East and Africa represent respective shares of ….%, ….%,
….%, ….% and …..%.
Percentage Share of Regions in Adult Diaper Market – by Value (2012)
Global Adult Diaper Market – by Value (2008-2012)
Global Adult Diaper Market – by Volume (2008-2012)
2008 2009 2010 2011 2012
2008 2009 2010 2011 2012
Asia Pacific North America
Western Europe Latin America
Eastern Europe Australasia
Middle East and Africa
The products of companies operating in the global diaper market are classified as super-premium,
premium, mid-tier and value-tier products.
• The leading player of the global diaper market was P&G with
….% share, immediately followed by Kimberly Clark with a share of
….% during 2012. Other leading players such as Unipharm and
SCA claimed shares of ….% and ….%, respectively.
• SCA held …..% market share of the global incontinence product
in 2012 thereby becoming the global leader of the aforementioned
market segment. Kimberly Clark and Unicharm accounted for an
equal share of …. % each.
• The worldwide consumption of diapers is expected to be valued at
US$.... billion by the end of 2013, thereby representing a moderate
increase of ….%, compared to US$.... billion during the prior year.
The global diaper market is forecasted to reach US$.... billion by
the end of 2016, growing at a CAGR of ….%, during the period
spanning 2008 to 2016.
Global Diaper Market – by Value (2008-2016F)
Global Incontinence Products Market Share (2012)
Global Diaper Market Share by Company (2012)
SCA Kimberly Clark Unicharm Hartmann Others
P&G Kimberly Clark Unipharm SCA Others