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Global Diaper Market: 2012 Edition- Koncept Analytics

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Hygiene practices are employed in daily routine to deter and prevent the spread of micro-organisms that cause disease. Hygiene could be a concern at various levels and here the focus is on personal …

Hygiene practices are employed in daily routine to deter and prevent the spread of micro-organisms that cause disease. Hygiene could be a concern at various levels and here the focus is on personal care or personal hygiene. At individual level, hygiene market is characterized by three broad segments, namely baby care products, feminine care products, and adult incontinence products.

Diapers are a key constituent of the class of baby care products, while sanitary napkins are the main component in the case of feminine care product segment. As far as adult incontinence products are concerned, they generally talk of ‘adult absorbent briefs’, which are used when the person is unable to control the bladder and bowel movement due to certain underlying medical condition.

Diapers are of two types - Cloth and Disposable. Cloth diapers are reusable while the disposable ones are thrown after use. Both varieties of diapers have merits and demerits associated with them.

This report comprehensively discusses the global hygiene and diaper market along with the regional markets of China and Europe. Also, the diaper market segments like baby diapers and incontinence products are reported in detail. The market dynamics prevalent in the industry like key trends and developments (varying market characteristics, brand power and market positioning strategies, correlation with life expectancy, emergence of private label baby diapers, environment friendly products, diaper buzzer) are elicited in depth.

Moreover, the underlying drivers, such as increasing urban population, growing ageing population (+60 years), rising healthcare expenditure, and ameliorating economic conditions, which are expediting the industry growth are explicated. But in sync, there also exist some issues like negative impact on surrounding environment and escalating price pressure, which may hinder the industry expansion process, are also discussed.

The respective market is fiercely competitive with numerous local and global players operating in the industry. The leading players profiled herein include P&G, SCA, Hengan and Kimberley Clark. Along with the profiles of key industry players, the competition prevailing in the global diaper market and the competitive landscape of China is also included.

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  • 1. View Report Details Global Diaper Market---------------------------------- 2012
  • 2. View Report DetailsExecutive SummaryHygiene practices are employed in daily routine to deter and prevent the spread of micro-organisms that cause disease. Hygienecould be a concern at various levels and here the focus is on personal care or personal hygiene. At individual level, hygiene market ischaracterized by three broad segments, namely baby care products, feminine care products, and adult incontinence products.Diapers are a key constituent of the class of baby care products, while sanitary napkins are the main component in the case offeminine care product segment. As far as adult incontinence products are concerned, they generally talk of „adult absorbent briefs‟,which are used when the person is unable to control the bladder and bowel movement due to certain underlying medical condition.Diapers are of two types - Cloth and Disposable. Cloth diapers are reusable while the disposable ones are thrown after use. Bothvarieties of diapers have merits and demerits associated with them.This report comprehensively discusses the global hygiene and diaper market along with the regional markets of China and Europe.Also, the diaper market segments like baby diapers and incontinence products are reported in detail. The market dynamics prevalentin the industry like key trends and developments (varying market characteristics, brand power and market positioning strategies,correlation with life expectancy, emergence of private label baby diapers, environment friendly products, diaper buzzer) are elicited indepth.Moreover, the underlying drivers, such as increasing urban population, growing ageing population (+60 years), rising healthcareexpenditure, and ameliorating economic conditions, which are expediting the industry growth are explicated. But in sync, there alsoexist some issues like negative impact on surrounding environment and escalating price pressure, which may hinder the industryexpansion process, are also discussed.The respective market is fiercely competitive with numerous local and global players operating in the industry. The leading playersprofiled herein include P&G, SCA, Hengan and Kimberley Clark. Along with the profiles of key industry players, the competitionprevailing in the global diaper market and the competitive landscape of China is also included.
  • 3. Hygiene practices are deployed to prevent or to reduce the occurrence and dispersion of disease causing agents Tissue and Hygiene Market Share by Region (2011) Western Europe is the largest region of the global hygiene market with …..% share of the same, followed by Asia (excluding Japan) with ….% of the market share. Other matured markets including North America, Latin America and Japan respectively accounted for …..%, …% and ….% of the global market share as of 2011. Within the Asian region, Indian and Chinese hygiene markets are estimated worth US$...... million and US$.....billion, respectively.  For the year 2011, the segment of baby diapers accounted for the major share of the global market with …….%. Western Europe Asia (ex. Japan)  The developed economies of North America and Western Europe North America Latin America respectively accounted for ……% and ……% of the global market Japan Eastern Europe for baby diapers in 2011. Middle East and Africa Australia Global Hygiene Market Share by Segment (2011) Baby Diaper Market Share by Region (2011) North America Asia Latin America Western Europe Eastern Europe Others Baby Diapers Feminine Care Incontinence Care
  • 4. The market for disposable diapers increased by approximately …..% in 2011 over the previous year.. Incontinence Market Share by Region (2011) It was estimated worth US$....... billion or EUR……. billion in 2011. In regional terms, Western Europe accounted for a staggering share of …..% of the incontinence care market, closely followed by Asia with US$..... billion or EUR…… billion during the same period, constituting …..% market share.  AFH incontinence products were the highest contributor to this market, with a share of …..%, followed by moderate/heavy incontinence products and light incontinence products with market shares worth …..% and …..%, respectively, as of 2011.  As of 2011, toilet paper and sanitary napkin recorded the maximum sales in the hygiene market with US$...... million and US$.....million as of 2011. The sales of diapers in China were recorded at US$........million only against the same period. Western Europe Asia North America Latin Amercia Eastern Europe Other China’s Retail Sales by Product Category (2011) Global Incontinence Market Share by Product Category (2011) Other Hygiene Products Tissue Paper Nappies/Diapers /Pants Sanitary Protection Toilet Paper 0 20000 40000 60000 80000 AFH Incontinence Mod./Heavy Incontinence CNY USD Million Light Incontinence
  • 5. As of 2011, the leading player in the hygiene and tissue market was P&G with…..% share, followed by Kimberley Clark with …….% of the global hygiene and tissue market share China’s Diaper Industry Size (2007-2012E) Asia’s HFS Production Share by Region (2010/11) 2011 2010 US$ Million 2009 2008 2007 2006 2005 Million 2006 2007 2008 2009 2010 2011 CNY USD  The market penetration rate of disposable baby diapers is around …..% in China. The Chinese diaper industry recorded a significant CAGR of ………% during the period of 2005 to 2011, reaching US$....... million from US$......... million.  The sanitary products market recorded a sharp decline in its share in the Chinese retail market from …..% in 2006 to ….% in 2011. However, the penetration of sanitary napkins witnessed an enormous growth as it increased from ………% in 1990 to ………% in 2011, with an annual consumption of ………….billion pieces a year  Europe is among the major contributors to the global hygiene market accounting for almost ………% share in the same as of 2011. The retail market of diapers in the Central and Western Europe was worth US$................billion in 2006 reaching US$........ billion in 2011, registering a CAGR of approximately ………..%.  The key factors driving the market include: - Growing urban population -Rising ageing population - Increasing expenditure on healthcare - Augmented economic conditions
  • 6. Table of Contents List of Graphs & Tables List of Charts1. Overview Hygiene Care Segments 1.1 Types of Diapers Types of Diapers Tissue and Hygiene Market Share by Region (2011) 1.2 Usage of Diapers Global Hygiene Market Share by Segment (2011) Global Hygiene Market CAGR by Product Category (2006-2011) 2. Hygiene and Diaper Market Structure Regional Per Capita Consumption of Feminine Hygiene Products (2011) Baby Diaper Market Share by Region (2011) 2.1 Global Hygiene Market Global Baby Diaper Market Share by Product (2011) -Market Overview Regional Baby Diaper Per Capita Consumption per Year Share -Market Segmentation Regional Baby Diaper Per Capita Consumption per Year -Geographic Breakdown Incontinence Market Share by Region (2011) Global Incontinence Market Share by Product Category (2011) 2.2 Global Diaper Market Global Incontinence Market Split by Channel (2011) China‟s Diaper Industry Size (2007-2012E) 2.2.1 Baby Diapers China‟s Retail Sales by Product Category (2011) -Regional Breakdown China‟s Retail Sales Share by Product Category (2011) -Market Segments China‟s Retail Sales‟ CAGR (2006-2011) -Per Capita Consumption Central and Western Europe‟s Retail Diaper Market Size (2006-2011) Sales and Volume Growth in European Diaper Market (June 2011- 2.2.2 Incontinence Products June2012) -Regional Breakdown Share of Private Label Diapers in Western Europe (2011) -Market Segments Share of Private Label in Mexico‟s Diaper market (Mar/Apr 2011-Mar/Apr -Distribution Channels 2012) The US Disposable Diaper Market Share (3Q10-3Q12) Global Urban Population (2005-2011) 2.3 Diaper Market by Geography Global Ageing Population (2005-2013F) Global Healthcare Spending (2005-2015E) 2.3.1 China Global GDP (2001-2011) -Market Overview World GDP per Capita (2005-2011) -Market Value Global Hygiene and Tissue Market Share (2011) -Growth Rate Global Diaper Market Share by Company (2011) Training Pant‟s Market Share by Company (3Q10-3Q12) 2.3.2 Europe Adult Incontinence Market Share by Company (3Q10-3Q12) -Market Overview China‟s Diaper Market Value Share (2011) -Market Value -Growth Rate
  • 7. 3. Market Dynamics List of Charts3.1 Key Trends and Developments China‟s Baby Diaper Market Share (2011) P&G‟s Revenue Share by Business Segments (2012)3.1.1 Varying Market Characteristics P&G‟s Net Sales and Net Earnings (2008-2012)3.1.2 Correlation with Life expectancy Kimberly Clark‟s Revenue Share by Business Segments (2011)3.1.3 Emergence of Private Label Baby Diapers Kimberly Clark‟s Net Sales and Net Income (2008-2011)3.1.5 Environment Friendly Products Net Sales of SCA by Operating Segments (2011)3.1.6 Diaper Buzzer SCA‟s Net Sales and Profit (2008-2011) Hengan‟s Revenue Share by Business Segments (2011)3.2 Growth Drivers Hengan‟s Net Sales and Profit (2008-2011)3.2.1 Increasing Urban Population List of Tables3.2.2 Growing Ageing Population (+60 Years)3.2.3 Rising Healthcare Expenditure Diaper Market Share by Region (2011)3.2.4 Ameliorating Economic Conditions China‟s Top Baby Diaper Brands (2011)3.3 Challenges3.3.1 Negative Impact on Surrounding Environment3.3.2 Escalating Price Pressure4. Competitive Landscape4.1 Competitive Scenario in the Global Diaper Market-Global Market Share-Market Share by Region- Incontinence Market Share4.2 Rivalry in China‟s Diaper Market-Overall Diaper Market Share-Baby Diaper Market Share5. Company Profiles5.1 Procter & Gamble5.1.1 Business Overview5.1.2 Financial Overview5.1.3 Business Strategies
  • 8. -Focus on Value Creation-Strong Brand Portfolio Management5.2 Kimberly Clark5.2.1 Business Overview5.2.2 Financial Overview5.2.3 Business Strategies-Employee Empowerment-Growth through Strategic Acquisitions5.3 SCA5.3.1 Business Overview5.3.2 Financial Overview5.3.3 Business Strategies-Growth through Innovation-Strong Positioning Tactics5.4 Hengan International Ltd.5.4.1 Business Overview5.4.2 Financial Overview5.4.3 Business Strategies-Intense R&D Activities-Stringent Internal Audits
  • 9. Contact Us: View Report DetailsThese are abridged and sanitized sample pages from the comprehensive report on the “Global Diaper Market”. To know moreabout this report or for any customized research requirement, please contact the following: Koncept Analytics CS-36, Second Floor, Ansal Plaza Vaishali, Ghaziabad, U.P. – 201010 Vikas Gupta T. +91-120-4130959 BD Manager C: +91-9811715635 vikas@konceptanalytics.com www.konceptanalytics.com