Global Cruise Market Report: 2014 Edition – New Report by Koncept Analytics
Global Cruise Market
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Cruise industry is the fastest growing segment of the travel industry. It caters to a diverse demographic mix. A cruise ship or cruise liner
is a passenger ship used for pleasure voyages, where the voyage itself and the ship's amenities are a part of the experience, as well
as the different destinations along the way. Cruise lines are differentiated according to the market niche that they fill. The global cruise
industry is marked by ever-increasing choice of cruise holidays, the diversity of destinations and the exceptional service levels. The
market also offers a wide variety of job opportunities to people from all backgrounds. Cruising is most popular among the older
generation of age 50+.
A consistent increase has been observed in the global cruise industry over the past couple of years. The largest cruise market is North
America, followed by Europe. In terms of growth, the number of passengers is increasing more rapidly in Europe in comparison with
North America. Germany is the fastest growing cruise market in the world. Major cruising companies are increasingly setting their
sights on emerging markets.
The key factors driving growth of the global cruise industry include rising global economy, increasing employed population and
accelerating travel agent initiative. Some of the noteworthy trends and developments of this industry include enhanced technology,
revitalization of cruise lines, new innovations, wide entertainment options on board, new cruising locations and increasing first time
passengers. However, the growth of cruise industry is hindered by the high barriers to entry and exit, adverse economic conditions,
acts of piracy and cruise ship accidents.
This report offers a comprehensive analysis of the worldwide cruise market, along with an in-depth study of the regional markets
including North America, Europe, Australia and New Zealand. The competition in the global cruise market is intense with few large
players viz. Carnival Corporation, Royal Caribbean Cruises and Norwegian Cruise Lines. The competitive landscape of the global
cruise markets, along with the company profiles of the leading players are also discussed in detail.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of
the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS
Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several
independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and
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The global cruise industry is marked by ever-increasing choice of cruise holidays, the diversity of
destinations and the exceptional service levels
• The capacity of the cruise industry in 2013 increased by …%,
compared to the capacity in the prior year. The capacity growth in
the period 2007-2010 was in the range of …%-…% which reduced
to …%-…% in the period 2011-2013. However, the capacity is
expected to rise in future. The year 2016 is expected to witness the
maximum growth of …% during the period 2011-2017.
• As of 2012, the passengers carried in North America accounted
for a new high of …. million, compared to …. million passengers in
previous period, representing a growth of …%. In both 2010 and
2011, passengers carried increased by approximately ….%.
•In terms of cruise passengers, North America is the largest market
in the cruise industry with a share of ….% in 2013. The second
major region is Europe, which accounted for ….% of the global
cruise passengers in the cited period.
Global Cruise Passenger Breakdown by Region (2013)
Passenger Carried of North American Cruise Industry (2007-2012)
Annual Cruise Industry Capacity Growth (In Percentage) (2007-2013)
2007 2008 2009 2010 2011 2012
North America Europe Others
Cruising is most popular among the older generation of age 50+
• The gross output from the North American cruise industry was
US$.... billion in 2012, an incline of ….%, compared to US$....
billion in 2011. The employment also depicted an incline of …%,
from …. in the previous year.
• As of 2013, the leading cruise destination in terms of ship
deployments was Caribbean, with …% of all global itineraries. It is
followed by Mediterranean which held …% share. Other major
destinations include Northern Europe and Australia/New Zealand,
accounting for …% and …% respective share of global itineraries.
• As of 2012, … million Europeans took cruise, which was …%
higher than …. passengers in 2011. The modest growth of …% in
European soured passengers is the result of economic slowdown
in 2012 that has impacted the demand for the cruises by European
residents. The same represented a CAGR of ….% during the
period spanning 2007-2012.
European Cruise Passengers (2007-2012)
Cruise Destination Breakdown by Ship Deployment (2013)
Total Output Generated by the North American Cruise
Europe Australia/New Zealand
South America Others
The key factors driving growth of the global cruise industry include rising global economy, increasing
employed population and accelerating travel agent initiative
•When it comes to holidaying, Australians are taking to the water at
an unprecedented rate, with a record …. Australians enjoying a
cruise in 2012. The same represented an ….% increase over 2011.
• Miami was the largest port which accounted for ….% of the total
US embarkations in 2012 but declined by ….% in comparison with
2011. Port Everglades led the US ports with …. embarkations in
2012, accounting for ….% share. It was followed by Port Canaveral
with ….% share and witnessed …% annual increase. Galveston,
which accounted for …% share, experienced a significant rate of
growth of …% adding …. embarkations.
• The total output of the industries affected by the direct, indirect
and induced impacts of the European cruise industry has increased
by …% (in terms of Euro), from US$.... billion (EUR… billion) in
2007 to US$.... billion (EUR… billion) in 2012, depicting a CAGR of
…% (in terms of Euro), in the cited period.
Total Output Generated by European Cruise Industry (2007-2012)
Passenger Embarkation Breakdown by Ports in the US (2012)
Australia’s Cruise Passenger (2006-2012)
Miami Port Everglades Port Canaveral
Glaveston New Orleans Tampa
Seattle Long Beach Baltimore
Cape Liberty Others
2007 2008 2009 2010 2011 2012
Some of the noteworthy trends of cruise industry include enhanced technology, revitalization of cruise
lines, new innovations, wide entertainment options on board, new cruising locations and increasing first
The number of cruise passengers in 2013 was …. million worldwide, up by ….%, compared to …. million passengers in the prior year. The
same registered a CAGR of ….% in the period spanning 2007-2013. The number of cruise passengers is anticipated to reach …. million in the
year 2017, increasing by ….%, compared to 2013.
As of 2013, the global cruise market was worth US$.... billion, compared to US$.... billion in 2012, up by ….%. As the global cruise industry
continues to strengthen its global presence and with the economy on the recovering mode, the aforementioned industry is expected to have a
positive year of growth with total revenue anticipated to account for US$.... billion in 2014, depicting …% incline compared to 2013. The same
is projected to reach US$... billion by 2017.
In 2013, Carnival Corporation plc accounted for ….% of the total cruise market. It is the leading company within the cruise line industry due to
its multiple fleets and significant international presence. Royal Caribbean Cruises was the second largest company in the global cruise market
which accounted for ….% of the total market in 2013. The remaining market is fairly fragmented with Norwegian Cruise and MSC as the largest
players accounting for ….% and ….%, respectively, of the total market in the cited period.
Note: Market attractiveness is inverse of penetration. Low penetration means high attractiveness and vice-versa
Global Cruise Passengers Carried (2010-2017E)
Global Cruise Revenue (2010-2017E)
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