PROJECT


   FROM GUTENBERG TO ZUCKERBERG
   SOCIAL MEDIA AND THE CHURCH
DATE                       SITE
          MARCH 2...
PROJECT


   FROM GUTENBERG TO ZUCKERBERG
   SOCIAL MEDIA AND THE CHURCH
DATE                       SITE
          MARCH 2...
PROJECT


   FROM GUTENBERG TO ZUCKERBERG
   SOCIAL MEDIA AND THE CHURCH
DATE                       SITE
          MARCH 2...
RELIGION AND TECHNOLOGY
THROUGHOUT TIME, RELIGIONS HAVE ALWAYS ADOPTED AND ADAPTED NEW TECHNOLOGIES
Gutenberg’s
Printing
Press
WHAT IS SOCIAL MEDIA?



 FROM WHAT THE F**K IS SOCIAL MEDIA - ONE YEAR LATER
OFFICIALLY, SOCIAL MEDIA IS “AN UMBRELLA TERM
   THAT DEFINES THE VARIOUS ACTIVITIES THAT
 INTEGRATE TECHNOLOGY, SOCIAL IN...
OFFICIALLY, SOCIAL MEDIA IS “AN UMBRELLA TERM
    THAT DEFINES THE VARIOUS ACTIVITIES THAT
  INTEGRATE TECHNOLOGY, SOCIAL ...
WHO’S USING SOCIAL MEDIA?
       EVERYBODY.



   FROM WHAT THE F**K IS SOCIAL MEDIA - ONE YEAR LATER
3 OUT OF EVERY 4 AMERICANS USE SOCIAL TECHNOLOGY




WHO’S USING SOCIAL MEDIA?
       EVERYBODY.



       FROM WHAT THE F...
3 OUT OF EVERY 4 AMERICANS USE SOCIAL TECHNOLOGY

2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS


    WHO’S ...
3 OUT OF EVERY 4 AMERICANS USE SOCIAL TECHNOLOGY

2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS


    WHO’S ...
3 OUT OF EVERY 4 AMERICANS USE SOCIAL TECHNOLOGY

2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS


    WHO’S ...
THE STATE OF THE INTERNET




        FROM JESS3 ON VIMEO
OUR PEOPLE ARE ONLINE
PEW INTERNET AND AMERICAN LIFE PROJECT
This is

BIG
REALLY
 BIG
USING SOCIAL MEDIA IN YOUR CHURCH
THE SOCIAL MEDIA MARKETING DONUT
Cost
Domain Name.............$12/year
Web Hosting...............$50/year
Blogs...........................free
   Media sto...
Value
‣Every visitor visits your   ‣Provide value to the larger
site before they walk        church and to the curious
thr...
Time &
Attention
‣It takes time.   It is worth
your time and attention.
‣The web is a wonderful
place to experiment. Just
...
BUT SOCIAL MEDIA IS NOT JUST A TOOL
“The ability to understand and
leverage the use of social media
tools like blogs, soci...
On the whole, social media and Web
2.0 signal a sea change in how
people interact, and how they have
come to view institut...
Social Media
is a
Conversation
Social Media
is a
Conversation

     Listen.
SOCIAL MEDIA IS ALREADY
 CHANGING THE CHURCH
SOCIAL MEDIA IS ALREADY
 CHANGING THE CHURCH

   BECAUSE IT IS CHANGING OUR PEOPLE
THIS NEW TECHNOLOGY CAN
HELP THE CHURCH REACH ITS
   HIGHEST IDEALS AND
 CHANGE WHERE WE RESIST
THIS NEW TECHNOLOGY CAN
HELP THE CHURCH REACH ITS
   HIGHEST IDEALS AND
 CHANGE WHERE WE RESIST
      JUST LIKE THE REFORM...
FROM GUTENBERG TO ZUCKERBERG
  Pre-Gutenberg        Gutenburg-Era        Social Media

    hand copy          moveable typ...
“The Vatican’s brave foray into the social
media landscape offers but one
illustration of how new social media
reshapes re...
“A meaningful interactive pilgrimage
through the Web 2.0 world requires
traditional Christian leaders to take very
differe...
“Technology is shifting the
power away from the
editors, the publishers, the
establishment, the media
elite. Now it’s the ...
The word blog is irrelevant.
What’s important is that it is
now common, and will soon
be expected, that every
intelligent ...
What are
your ideas?
Discussion
Questions
‣What is your experience with
social media? What scares you
about it? What excites you about
it? Do y...
From Gutenberg to Zuckerberg: Social Media and the Church
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From Gutenberg to Zuckerberg: Social Media and the Church

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Presentation how the church can use social media, and how social media is changing the church.

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  • Thanks for having me. Identify Social Media “icons”.
    Who’s Gutenberg? Johann Gutenberg, 1398–1468, inventor of moveable type printing
    Who’s Zuckerberg? Co-founder/CEO of Facebook, turns 26 in May. He and company work billions of dollars, Facebook the social media juggernaut.

  • Thanks for having me. Identify Social Media “icons”.
    Who’s Gutenberg? Johann Gutenberg, 1398–1468, inventor of moveable type printing
    Who’s Zuckerberg? Co-founder/CEO of Facebook, turns 26 in May. He and company work billions of dollars, Facebook the social media juggernaut.

  • From stone carvings, sculpture, paper, books, computers, internet, mobile. Don’t be afraid. Yes, technology has limits, misused, changes fast, foreign, privacy concerns, mundane (twitter). Real relationships. Reason not to understand, embrace, use it. We are powerfully shaped by the technology we use. Our people use it. The people we want to be in contact with are using it. It’s where our people are. This is what religions do.
  • It is what Lutherans do. Gutenberg’s printing press a revolution in mass communication. (Moveable type in China 11th c.) Previously, books hand copies, took months or years. Limited copies, limited information. Martin Luther used this revolutionary technology brilliantly. Ideas spread. No Gutenberg; no Luther. This is in our Lutheran DNA. (1439)

    broadsheets that carried ML’s ideas eventually morphed into newspapers - the first mass communication
  • The main idea behind Web 2.0 is the sharing and discussing of ideas and information with others. It’s a way for people to interact online and a way to distribute information to the masses. Both the opportunity for interaction and the chance to have their voices heard have made social media extremely popular.... For the first time in history anyone can break a story, create a funny video that millions will watch, become known as an expert their field, or shoot breathe-taking photos with people from around the world in a virtual gallery. Social media has given unprecedented access.

    Wikipedia: “Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.”

  • The main idea behind Web 2.0 is the sharing and discussing of ideas and information with others. It’s a way for people to interact online and a way to distribute information to the masses. Both the opportunity for interaction and the chance to have their voices heard have made social media extremely popular.... For the first time in history anyone can break a story, create a funny video that millions will watch, become known as an expert their field, or shoot breathe-taking photos with people from around the world in a virtual gallery. Social media has given unprecedented access.

    Wikipedia: “Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.”






  • Our People are online. Even 65 and older is growing, as or more rapidly.

  • - Just this week YouTube announced 24 hours of video uploaded every minute
    - Today Twitter’s 4th birthday. 50 million tweets a day. Recently Twitter had its 10 billionth tweet (9 billion in the last year)
    - If Facebook was a country, it would be the third largest

    big, growing, not going anywhere, shaping our lives and relationships, learn, get our news, work.

    Where does the church come it? First, we think of it as a tool. It is and we’re going to talk about that later, but that’s a small part of it. If we only think of it as a tool, we are missing the point.

  • iWeb on Mac
    Home Page: Twitter Widget (logo), Share Button, Weekly Information
    Directions and Map: Google Map, interactive
    Worship Assistants - Google Docs
    Calendar - Google Calendar
    Donate - PayPal
    Sermons - 4 years, (200-400 hits a month) Wordpress, Email, Share Button on Blog and at the end of each article. Audio: iTunes Podcast, Networked Blogs to Facebook, Twitterfeed to Twitter, About Page (outpost)
    Forums - Wordpress (16 visits), Vimeo (8 plays), Slideshare (41 views since Sunday), About page
    Facebook Fan Page - 540 visits to our page this week (450 last week) 1000 visits in two weeks
    Twitter, url shortening bitly: register and you can track how many people click through (3-6 click throughs)

    I have my own Facebook, Twitter, Blog, Delicious Links. Don’t just “do” social, “be” social.



  • If you’re not online, you don’t exist. If it’s not online it didn’t happen.


  • Religion Dispatches: The Pope and Social Media: A Digital Counter-Reformation:
    web an intimate part of contemporary daily life, with Web2.0 and social media the authority shifts from the priest to the people // Quotes the Pope:“Who better than a priest, as a man of God, can develop and put into practice, by his competence in current digital technology, a pastoral outreach capable of making God concretely present in today’s world and presenting the religious wisdom of the past as a treasure which can inspire our efforts to live in the present with dignity while building a better future?” the Pope’s message asked.

    The answer, apparently, is a 15-year-old with a Facebook account and a Wi-Fi connection.”

    (Social media subverts typical authority and power structures)

    Orlando Sentinel: no comments in

    **need to control the message** - you cannot control the message in Web 2.0.

  • How we interact. Expectations of community, conversation, and interaction. The conversation is happening. We’ve got to be part of it. Expectations of people looking at our churches: website and social media. How many fans we have. Our last tweet. What we have to say and who we are. Transparency, authenticity.

    Redeemer Examples: Sully to Haiti, David Petrovich and Finn same birthday, Rowie, Marie baby Ryan job, prayers, concern, how pastors share ideas, articles, their work. Homebound members fell connected. People contact me via Facebook all the time. Homebound members follow our blogs. Create, share, and shape.
    Mary Lou: “This past year my dad fell and spent nearly a year in hospitals and rehabs.  He has recently returned to be at home with Kathie and David although he is now in a wheelchair.  He has missed going to church so much during this time.  I have been sending him sermons to read--many of which have been yours from your web site. Because I live in MIchigan, it is not easy to find ways to enrich my father's daily life.  These sermons have been a lifeline to Dad to keep him connected to worship that he misses.  I want you to know that we deeply appreciate the time that it takes to post these. They mean so much to my dad... and I have enjoyed them too.”

  • ASPIRATIONS
    1. strengthen community
    2. stay connected between Sundays
    3. empower people: encourage creativity, interaction, discover passions and support them
    4. provide many ways for people to connect
    5. connect with people with similar interests
    6. get the Good News out, share the great things that are happening in your congregation

    NEEDS
    1. communicate: first, listen to (lots of) people who are not in our churches
    2. sharing our lives (Lutherans don’t always share how they feel)
    3. understanding our lives outside of church (spirituality at work: we don’t know, don’t understand, lives outside of church a mystery and therefore can’t support)
    4. make us more bottom up (lingering medieval ideas about professional clergy)
    5. expect to be transformed by the people we meet



  • Gutenberg could print Bible pages 6 at a time.
  • Elizabeth Drescher, The Pope and Social Media: A Digital Counter-Reformation in Religion Dispatches (Feb 18, 2010): Pope encouraging priests to use social media, but for the priests to impart doctrine, she calls it “One Step Forward, Three or Four Centuries Back”. Counter-Reformation better train the priest and consolidate power and the message.

  • Orlando Sentinel, “Catholic Church Embraces Social Media with Limits” (March 11, 2010) “But the Catholic Church, including the Orlando Diocese, has policies that take the "social" out of social media. Parishes that use social media, such as Facebook, are instructed to disable the comment functions of those sites.

    The Orlando Diocese's rules for the use of social media, enacted in August after six months of study and debate, expressly prohibit blogs because they imply two-way communication that encourages responses from the public, said Carole Brinati, Diocese spokeswomen.

    "Blogging is ‘I can comment on that,' and that is what we don't allow," she said. "Some people feel that is shortsighted, but that is our policy."

    The purpose of the pope's push for social media is to get the church's message out to the people in as many ways as possible. It's not intended to spark debate; invite opinions and opposing points of view; or open a dialogue between church leaders and parishioners, Brinati said.

    Churches have been riding the social-media wave for some time now. Many denominations reach out — either through their own Web sites or sites such as Facebook and Twitter.

    By their nature, social media are wide open and egalitarian: Anyone with a keyboard and an opinion is entitled to join the conversation. That makes the incorporation of social media difficult for hierarchical religious organizations or denominations, said the Rev. Anthony Pogorelc, a research fellow at Catholic University's Institute for Policy Research and Catholic Studies in Washington.

    "In some sense there is a tension between social media and traditional, hierarchical organizations like the Catholic Church," Pogorelc said. "With social media, everyone has a voice and can say what they want. In the system of the Catholic Church, more weight is given to the key spokespersons — the bishops or leaders of the church — and what they say."

    ** we share the same Gutenberg and Pre-Gutenberg tendencies**
    ____________________________

    Elizabeth Drescher again, “Who better than a priest, as a man of God, can develop and put into practice, by his competence in current digital technology, a pastoral outreach capable of making God concretely present in today’s world and presenting the religious wisdom of the past as a treasure which can inspire our efforts to live in the present with dignity while building a better future?” the Pope’s message asked.

    The answer, apparently, is a 15-year-old with a Facebook account and a Wi-Fi connection.”





  • From Gutenberg to Zuckerberg: Social Media and the Church

    1. 1. PROJECT FROM GUTENBERG TO ZUCKERBERG SOCIAL MEDIA AND THE CHURCH DATE SITE MARCH 21, 2010 CENTRAL MASS LENTEN SCHOOL
    2. 2. PROJECT FROM GUTENBERG TO ZUCKERBERG SOCIAL MEDIA AND THE CHURCH DATE SITE MARCH 21, 2010 CENTRAL MASS LENTEN SCHOOL
    3. 3. PROJECT FROM GUTENBERG TO ZUCKERBERG SOCIAL MEDIA AND THE CHURCH DATE SITE MARCH 21, 2010 CENTRAL MASS LENTEN SCHOOL
    4. 4. RELIGION AND TECHNOLOGY THROUGHOUT TIME, RELIGIONS HAVE ALWAYS ADOPTED AND ADAPTED NEW TECHNOLOGIES
    5. 5. Gutenberg’s Printing Press
    6. 6. WHAT IS SOCIAL MEDIA? FROM WHAT THE F**K IS SOCIAL MEDIA - ONE YEAR LATER
    7. 7. OFFICIALLY, SOCIAL MEDIA IS “AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS, AND AUDIO.” - WIKIPEDIA WHAT IS SOCIAL MEDIA? FROM WHAT THE F**K IS SOCIAL MEDIA - ONE YEAR LATER
    8. 8. OFFICIALLY, SOCIAL MEDIA IS “AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS, AND AUDIO.” - WIKIPEDIA WHAT IS SOCIAL MEDIA? IT’S ALSO A FANCY WAY TO DESCRIBE THE ZILLIONS OF CONVERSATIONS PEOPLE ARE HAVING ONLINE 24/7 FROM WHAT THE F**K IS SOCIAL MEDIA - ONE YEAR LATER
    9. 9. WHO’S USING SOCIAL MEDIA? EVERYBODY. FROM WHAT THE F**K IS SOCIAL MEDIA - ONE YEAR LATER
    10. 10. 3 OUT OF EVERY 4 AMERICANS USE SOCIAL TECHNOLOGY WHO’S USING SOCIAL MEDIA? EVERYBODY. FROM WHAT THE F**K IS SOCIAL MEDIA - ONE YEAR LATER
    11. 11. 3 OUT OF EVERY 4 AMERICANS USE SOCIAL TECHNOLOGY 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS WHO’S USING SOCIAL MEDIA? EVERYBODY. FROM WHAT THE F**K IS SOCIAL MEDIA - ONE YEAR LATER
    12. 12. 3 OUT OF EVERY 4 AMERICANS USE SOCIAL TECHNOLOGY 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS WHO’S USING SOCIAL MEDIA? EVERYBODY. VISITING SOCIAL SITES IS THE 4TH MOST POPULAR ONLINE ACTIVITY - AHEAD OF PERSONAL EMAIL FROM WHAT THE F**K IS SOCIAL MEDIA - ONE YEAR LATER
    13. 13. 3 OUT OF EVERY 4 AMERICANS USE SOCIAL TECHNOLOGY 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS WHO’S USING SOCIAL MEDIA? EVERYBODY. VISITING SOCIAL SITES IS THE 4TH MOST POPULAR ONLINE ACTIVITY - AHEAD OF PERSONAL EMAIL TIME SPENT ON SOCIAL NETWORKS IS GROWING AT 3X THE OVERALL INTERNET RATE FROM WHAT THE F**K IS SOCIAL MEDIA - ONE YEAR LATER
    14. 14. THE STATE OF THE INTERNET FROM JESS3 ON VIMEO
    15. 15. OUR PEOPLE ARE ONLINE PEW INTERNET AND AMERICAN LIFE PROJECT
    16. 16. This is BIG
    17. 17. REALLY BIG
    18. 18. USING SOCIAL MEDIA IN YOUR CHURCH THE SOCIAL MEDIA MARKETING DONUT
    19. 19. Cost Domain Name.............$12/year Web Hosting...............$50/year Blogs...........................free Media storage Audio................$20 a year Video................$60 a year Online Newsletter.......free Facebook, Twitter.......free iTunes.........................free Google Calendar.........free Google Docs...............free Constant Contact.......$150/year
    20. 20. Value ‣Every visitor visits your ‣Provide value to the larger site before they walk church and to the curious through your doors. Tell ‣Social Media can teach us your story. Be authentic. about being the church - ‣Helps members stay collaboration, networking, connected during the week. innovation, open-sourced, ‣Expands your community experimental, shape the ‣Many ways to find you good news we have to share
    21. 21. Time & Attention ‣It takes time. It is worth your time and attention. ‣The web is a wonderful place to experiment. Just give it a try. Learn as you go. Fear not! ‣Start small. Wade in. ‣Follow people and learn from what they do. ‣Google it.
    22. 22. BUT SOCIAL MEDIA IS NOT JUST A TOOL “The ability to understand and leverage the use of social media tools like blogs, social networks, and interactive media presents a clear communications challenge during the age of the one-minute attention span. But the view that the new media is simply a new form of communication to be adapted by mainline churches is deeply flawed and represents a fundamental lack of understanding of underlying cultural shifts. PAUL LAMB, HARVARD DIVINITY BULLETIN, CHURCHES EMBRACE NEW SOCIAL MEDIA WINTER/SPRING 2010
    23. 23. On the whole, social media and Web 2.0 signal a sea change in how people interact, and how they have come to view institutions in general. While traditional religious bodies have enforced a top-down strategy of organizing and engaging church audiences, Web 2.0 thrives on a bottom-up approach. For example, Wikipedia has created the largest repository of information in history— and arguably one of the most reliable —all by putting creative and organizing powers in the hands of end users themselves. No group of experts was called in to make Wikipedia happen, and it was not the PAUL LAMB, HARVARD DIVINITY BULLETIN, result of an act of Congress or a CHURCHES EMBRACE NEW SOCIAL MEDIA WINTER/SPRING 2010 papal edict.” - Paul Lamb
    24. 24. Social Media is a Conversation
    25. 25. Social Media is a Conversation Listen.
    26. 26. SOCIAL MEDIA IS ALREADY CHANGING THE CHURCH
    27. 27. SOCIAL MEDIA IS ALREADY CHANGING THE CHURCH BECAUSE IT IS CHANGING OUR PEOPLE
    28. 28. THIS NEW TECHNOLOGY CAN HELP THE CHURCH REACH ITS HIGHEST IDEALS AND CHANGE WHERE WE RESIST
    29. 29. THIS NEW TECHNOLOGY CAN HELP THE CHURCH REACH ITS HIGHEST IDEALS AND CHANGE WHERE WE RESIST JUST LIKE THE REFORMATION
    30. 30. FROM GUTENBERG TO ZUCKERBERG Pre-Gutenberg Gutenburg-Era Social Media hand copy moveable type internet take months or years faster instantaneous monks printing houses everyone edict information interactive hierarchical democratizing universalizing share and shape the control message spread message message create and receive receive more collaborate consumers consumers users
    31. 31. “The Vatican’s brave foray into the social media landscape offers but one illustration of how new social media reshapes religious institutions and practices, pressing intently on traditional roles, centers of authority, understandings of spiritual identity, and the construction of spiritual community in what has been called the “Digital Reformation.” Clearly, this is not an exercise in simple inculturation or contextual translation (if there ever really were such things). Effectively participating in the new social media environment is not a matter of picking up a new vocabulary of glyphs, images, and sounds that will “capture” the attention of those with whom we want to connect. Digital media has no captives. At least so ELIZABETH DRESCHER, far, no one’s really figured out how to THE POPE AND SOCIAL MEDIA: A DIGITAL COUNTER-REFORMATION effectively and durably colonize it. And, RELIGION DISPATCHES, I’m pretty sure that’s all to the good.” FEBRUARY 18, 2010
    32. 32. “A meaningful interactive pilgrimage through the Web 2.0 world requires traditional Christian leaders to take very different approaches to mission and ministry; ones that demand a particularly respectful attentiveness to what the Roman church would call the “sensus fidelium” (the sense of the faithful) that is not always the strong suit of Christian leaders across the denominational spectrum. Active users of social media have claimed their Facebook profiles, Twitter feeds, and YouTube channels as places where status updates, tweets, video uploads, and cellphone text messages rely only on the authority of those expressing and representing their own experience— and that authority is almost instantaneously shared with those who read, listen, watch, ELIZABETH DRESCHER, and may re-present their own self- THE POPE AND SOCIAL MEDIA: authorized interpretation of what they have A DIGITAL COUNTER-REFORMATION gathered.” - Elizabeth Drescher RELIGION DISPATCHES, FEBRUARY 18, 2010
    33. 33. “Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” - Rupert Murdoch FROM WHAT THE F**K IS SOCIAL MEDIA - ONE YEAR LATER
    34. 34. The word blog is irrelevant. What’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.” - Seth Godin FROM WHAT THE F**K IS SOCIAL MEDIA - ONE YEAR LATER
    35. 35. What are your ideas?
    36. 36. Discussion Questions ‣What is your experience with social media? What scares you about it? What excites you about it? Do you have a good social media story? ‣What value does your congregation put on technology? ‣What’s one new idea you could use at your church? www.pastorkeithanderson.com

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