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NMDL Final Project

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Transcript

  • 1. NMDL Final Project
    By: Patrick Kelly
    A41444577
  • 2. Business Challenges
    Continue to have relationships with world class athletes that are great on and off the field
    Appealing to the everyday person, someone who does not play sports at high levels.
  • 3. Goals for Gatorade
    Have effective Marketing that makes Gatorade appealing to the everyday person.
    Increase presence in social marketing for an increase in overall sales by 8%
  • 4. Theme
    Take advantage of social media to appeal to the everyday person on the go.
    Make it perceived that Gatorade is beneficial for the everyday person.
  • 5. Key Components
    Proposal
    Use Foursquare to give promotions once users have checked in at certain Gatorade locations.
    These locations would be targeted to everyday people on the go.
    EX. business related locations that carry Gatorade Products: local gyms, college campuses, gas stations and local businesses
  • 6. Key Components
    This will be regulated with a picture to show that you have actually been to this location
    The idea will be advertised on the products and in some ads letting the consumer know that Foursquare promotions are available.
  • 7. Key Components
    Ad campaign will focus
    on the everyday
    consumers
    Great example of an
    ad that appeals to
    everyday people
  • 8. Success Evaluation
    Use Foursquare to see how many of their users check in at Gatorade sites
    How many people redeem there promotional tickets
    Compare the amount of money that Gatorade spent on the marketing plan and how much it brought in
  • 9. Planned Budget and Timeline
    Implementing The Plan
    Three months to get the word out through advertising and blogging
    -15% of the over all marketing budget
    Six months to see the beginning of a return on investment
    One year to judge if the plan has been effective
  • 10. Dollar Allocation
    Overall Dollars being allocated would be 15% of the marketing budget.
    Ads focus on the average person and how Gatorade benefits them.
    -8% of marketing budget
    Money going towards blogging
    -3% of marketing budget
    Money going towards deal with foursquare
    -4% of Marketing budget

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