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INTRODUCTION
We are introducing the business of
Waste Management on a public-private
patnership with a view to take on the severe
problem of solid waste disposal in the city
of Pune and to recycle the wastes.
THE TEAM
Abhijeet Talapatra 9301
Nikhat Aland 9303
Kavita Bansode 9304
Ruchita Bhave 9305
WASTE MANAGEMENT ??!!
Collection , Processing , Recycle or Disposal and
Monitoring waste materials.
Term relates to materials produced by human
activity and undertaken to reduce effects of health ,
environment and aesthetics.
Waste management differs in Urban –Rural and
Residential- Industrial areas.
Residential-Industrial waste disposal is the
responsibility of the local Municipal Corporation.
OVERVIEW…
Problem of consumption and disposal as a result
of modern life style.
Garbage disposal mostly unorganised in the
country.
Indians mostly not educated about waste
segregation unlike western countries.
Pune city produces about 12000 T of solid waste
out of which about 2000 T are residential wastes.
As of now the garbage is dumped at Urali-
Devachi village on the outskirts of the city.
…OVERVIEW
Unplanned landfills in the village creating
problems of air and ground water pollution .
Only 7% of solid wastes finds its way into proper
recycling agencies of the Pune Municipal
Corporation.
About 300 MT segregated for being used as
manure.
85% of the wastes are unutilised being simply
dumped creating environmental issues.
PLANT LOCATION
BEYOND
HADAPSAR, PUNE
BASIS AND PRESUMPTIONS
* It is assumed that the unit will operate on the basis for
300 working days in a year.
* The salary and wages for staff and labour has been
taken into consideration on the basis of prevailing market
rates.
* The costs of land, construction charges, machinery and
equipment, raw materials, and consumables, other
contingent expenses etc. indicated in the scheme are based
on the prices, prevailing at the time.
SCOPE
Provide comprehensive Waste Management
solutions for primarily Residential Solid Waste
disposal.
Process include collection, segregation,
transportation and assistance to recycle industry.
Consultancy services.
All practices in accordance with MSW 2000 rules.
Organic wastes converted into composts and
inorganic wastes further sent to recycle plants.
IMPLEMENTATION SCHEDULE
Sl. No. Activity Period
Starting
Period
Completion
1. Survey of collection of data in respect
of
garbage generation and tie ups with
local Municipal Corporation
1day to 2nd month
2. Arrangement for money 2nd to 3rd
3. Preparation of project report and
registration
2nd to 3rd
4. Development of Site and construction
of plant
3rd to 4th
7. Trial production 5th month
onwards
COMPETITIVE ADVANTAGE
 Waste Management with
separate segregation and
treatment site.
 Treat Waste in environmental
friendly manner.
 Others dump non-useful
material I open on the road side
or burn it as it is.
COMPETITORS
Standard Agencies
13/14 Kumar Palace,
2408 East Street, Pune – 411001.
Crushaal Food Waste Disposal
A 1/ Kanchanban,
Senapati Bapat Road,
Pune - 411016
FUTURE ACTIVITIES
Increase Area of Operation within the city.
Install Anaerobic Sewage treatment plant.
Waste to energy ( W2E ) conversion with Biogas
plants with a view to reduce landfills by 100%.
Operational Plan
ADVANTAGES OF AAC BLOCKS..
Lighter in weight, can be transported in pellet mode.
Handling cost is less.
Less requirement of Steel in construction.
Heat resistant.
Less water absorption.
Factory made , can be delivered in time as per order.
..ADVANTAGES OF AAC BLOCKS
Assured quality control.
Not affected by salinity.
Smooth surface, plastering not required.
Due to large size of block for same weight
construction cost is less.
No collateral damage due to earthquake.
Operational Plan
PLANT PARAMETERS
Capacity, Bricks /Month. 15,600 cu mtr
No. of Shifts / day 2
Working days / Yr. 300
Land Area 5 Acre
Production Plan
First operation-50% of Capacity
( 7800 cu mtr)
 Production in batches
Second year operation- 60% of capacity
RESOURCES
RAW MATERIAL
Fly ash 55 %
Lime 20 %
Cement 20%
Gypsum 4.5 %
Aluminium Powder 0.5 %
Procurement of raw materials
MATERIAL AGENCY LOCATION
FLY ASH THERMAL POWER
PLANT
EKLAHAR,
MAHARASHTRA
CEMENT ( 43 GRADE ) EX TRADE ACC FACTORY
GYPSUM -DO- RAJASTHAN
LIME -DO- RAJASTHAN
ALUMINIUM POWDER -DO- LOCAL
WATER OWN BORE WELL LOCAL
 Prototype production started six months
before on a small scale.
Found to be a successful venture.
TRIAL PRODUCTION
Proposed Plant layout
Office
Production
Drying
Raw material
storage
TECHNOLOGY
Technology essentially of German origin.
All equipments of German design being
manufactured in China.
Technology agreements would be entered
with respect to guarantee about the
equipment performance , with equipment
suppliers.
PROCESS
FINAL MIXING
INITIAL MIXING
WATER + FLY ASH
CHURNING
BAKING
WINCHED PRODUCT CUTTING
MOULDING
MANUFACTURING PROCESS
 The process involves wet mixing of fly ash and water.
 The mixture is then churned over time to a required
density.
 The mixture is fed with lime, gypsum, cement and
aluminium powder in a complex mixing process.
 The mixture is then put in a mould where it comes in
contact with the accelerating agent to swell up.
 The swelled mixture is dried and cut to desired sized
blocks.
 The entire blocks on trolleys is baked in the autoclave
and the blocks are ready .
COMPARISION
FLY ASH
BLOCK
PCC BLOCK
NORMAL CLAY
BRICK
Uniform pleasing colour
like cement
Uniform pleasing colour like
cement
Varying colour as per soil
Uniform in shape and
smooth in finish
Uniform in shape and rough
in finish.
Uneven shape as hand made
Dense composition
Medium composition.
Lightly bonded
No plastering required
Plastering required
Plastering required
Lighter in weight
Heavier in weight
Heavier in weight
Compressive strength is
around 50 Kg/cm2
Compressive strength is around
100 Kg/cm2
Compressive strength is around
35 Kg/cm2
Less porous
More porous
More porous
Heat absorbent.
Less heat absorbent.
Less heat absorbent.
Water absorption 6-12%
Water absorption 20-25%
Water absorption 20-25%
STRATEGIC PLAN
Demand And Supply
Currently the demand for bricks much
higher than the supply.
D & S gap is 250 billion bricks per annum
Raw material used for regular red bricks is
limited.
Strategic step:
– Introducing Fly Ash Bricks to reduce demand
and supply gap.
– Subsidies and orders from govt.
Competitive strategies
Advantageous features.
Uniform in size, shape
High strength
Light in weight
Good resistance to salinity and termite
Water absorption is less
Pricing Strategies
Penetration
– Initially Rs. 53 per block.
– Later concession for large quantity buying.
Promotional Strategies
– Discounts on large buying.
– Aggressive Selling.
– Trade promotion.
– Publicity.
– Large volume of institutional sales.
MARKETING PLAN
Existing Market Scenario..
Market is dominated by red bricks.
Current estimates show the gap between
demand and supply of bricks to be of the
order of 250 billion bricks per annum.
It is new product to the market.
This project helps to reduce environment
pollution.
..Existing Market Scenario
Use of this bricks results in savings in
construction cost by 25%
These bricks are already getting popular
with reputed Govt. agencies and builders.
Sales Target
We are going to sale 7800 cu mtr per month
( 50 % of capacity ) of blocks in the first year.
In second year the sales target will be 60% of
established capacity.
STP Strategy
Target Market
– Builders
– Consultants
– Architects
– Govt.
Positioning
– Positioned as Environmental promoting
product.
STP Strategy
Segmentation
– Based on the geographic location
• As our plant will be located in Nashik area, initial
emphasis to tap the market in Maharashtra.
• Subsequent spread to neighbouring states of Gujarat,
Andhra Pradesh and Madhya Pradesh.
Name of Company:
– Flash Blocks Pvt Ltd.
Product Brand Name:
– Flash AAC Blocks
Existing Users
Hiranandani Group , Mumbai.
Raheja Builders, Mumbai.
VASCON, Pune.
Samrat Group, Nashik.
MAP, Army , Mumbai
Other Government Agencies.
COMPETITORS
Ecobrick Tech.
Sindhi Colony, Pune, Maharashtra 411007 -
020 4005 9515
Category: Fly Ash Bricks
Fly Ash Bricks India-
Sanaswadi,, Pune-Nagar Road,, Pune,
Maharashtra 412208 - 09881378267
Siporex , Pune
Category : ACC Blocks
Normal Clay Bricks Manufacturers
financial Plan
CAPITAL
Debt : 15 crores
Equity : 05 crores
Total : 20 crores
FINANCIAL DETAILS
CREDIT POLICY
Cement : Adv paid
Lime/ Gypsum : 15-20 days
MSEB : 06 days
Customers : Max 02 months
HR Plan
organisation
MD & CEO
( GM OPs)
GM FIN
DGM
FINANCE
GM HR
GM
MARKETING
DGM OPS
HR DETAILS
Designation Nos.
Manager 2
Production Engineer 1
Skilled Workers 25
Semi-Skilled/Un-skilled Workers 100
Chowkidars 3
Peons 2
Cashier/ Clerks 3
HR Management
Ratio of 1: 4 of skilled to semi-skilled or un-
skilled workers.
80% of workers from local catchment areas and
balance from adjoining regions.
100% boarding and lodging facilities for staff
available .
Workers given an incentive of Rs 10/- per day
for 100 % attendance through the month.
Contractor paid Rs 50/- per labour per month .
Remunerations
Semi-skilled/ Un-skilled workers : Rs 150 per day
Skilled Employees : Rs 5000- Rs 15000/-
depending on education and expertise .
Bonus planned to be given thrice a year.
THANK YOU

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Ecowise 100528210344-phpapp02

  • 1. INTRODUCTION We are introducing the business of Waste Management on a public-private patnership with a view to take on the severe problem of solid waste disposal in the city of Pune and to recycle the wastes.
  • 2. THE TEAM Abhijeet Talapatra 9301 Nikhat Aland 9303 Kavita Bansode 9304 Ruchita Bhave 9305
  • 3. WASTE MANAGEMENT ??!! Collection , Processing , Recycle or Disposal and Monitoring waste materials. Term relates to materials produced by human activity and undertaken to reduce effects of health , environment and aesthetics. Waste management differs in Urban –Rural and Residential- Industrial areas. Residential-Industrial waste disposal is the responsibility of the local Municipal Corporation.
  • 4. OVERVIEW… Problem of consumption and disposal as a result of modern life style. Garbage disposal mostly unorganised in the country. Indians mostly not educated about waste segregation unlike western countries. Pune city produces about 12000 T of solid waste out of which about 2000 T are residential wastes. As of now the garbage is dumped at Urali- Devachi village on the outskirts of the city.
  • 5. …OVERVIEW Unplanned landfills in the village creating problems of air and ground water pollution . Only 7% of solid wastes finds its way into proper recycling agencies of the Pune Municipal Corporation. About 300 MT segregated for being used as manure. 85% of the wastes are unutilised being simply dumped creating environmental issues.
  • 7. BASIS AND PRESUMPTIONS * It is assumed that the unit will operate on the basis for 300 working days in a year. * The salary and wages for staff and labour has been taken into consideration on the basis of prevailing market rates. * The costs of land, construction charges, machinery and equipment, raw materials, and consumables, other contingent expenses etc. indicated in the scheme are based on the prices, prevailing at the time.
  • 8. SCOPE Provide comprehensive Waste Management solutions for primarily Residential Solid Waste disposal. Process include collection, segregation, transportation and assistance to recycle industry. Consultancy services. All practices in accordance with MSW 2000 rules. Organic wastes converted into composts and inorganic wastes further sent to recycle plants.
  • 9. IMPLEMENTATION SCHEDULE Sl. No. Activity Period Starting Period Completion 1. Survey of collection of data in respect of garbage generation and tie ups with local Municipal Corporation 1day to 2nd month 2. Arrangement for money 2nd to 3rd 3. Preparation of project report and registration 2nd to 3rd 4. Development of Site and construction of plant 3rd to 4th 7. Trial production 5th month onwards
  • 10. COMPETITIVE ADVANTAGE  Waste Management with separate segregation and treatment site.  Treat Waste in environmental friendly manner.  Others dump non-useful material I open on the road side or burn it as it is.
  • 11. COMPETITORS Standard Agencies 13/14 Kumar Palace, 2408 East Street, Pune – 411001. Crushaal Food Waste Disposal A 1/ Kanchanban, Senapati Bapat Road, Pune - 411016
  • 12. FUTURE ACTIVITIES Increase Area of Operation within the city. Install Anaerobic Sewage treatment plant. Waste to energy ( W2E ) conversion with Biogas plants with a view to reduce landfills by 100%.
  • 14. ADVANTAGES OF AAC BLOCKS.. Lighter in weight, can be transported in pellet mode. Handling cost is less. Less requirement of Steel in construction. Heat resistant. Less water absorption. Factory made , can be delivered in time as per order.
  • 15. ..ADVANTAGES OF AAC BLOCKS Assured quality control. Not affected by salinity. Smooth surface, plastering not required. Due to large size of block for same weight construction cost is less. No collateral damage due to earthquake.
  • 16. Operational Plan PLANT PARAMETERS Capacity, Bricks /Month. 15,600 cu mtr No. of Shifts / day 2 Working days / Yr. 300 Land Area 5 Acre
  • 17. Production Plan First operation-50% of Capacity ( 7800 cu mtr)  Production in batches Second year operation- 60% of capacity
  • 18. RESOURCES RAW MATERIAL Fly ash 55 % Lime 20 % Cement 20% Gypsum 4.5 % Aluminium Powder 0.5 %
  • 19. Procurement of raw materials MATERIAL AGENCY LOCATION FLY ASH THERMAL POWER PLANT EKLAHAR, MAHARASHTRA CEMENT ( 43 GRADE ) EX TRADE ACC FACTORY GYPSUM -DO- RAJASTHAN LIME -DO- RAJASTHAN ALUMINIUM POWDER -DO- LOCAL WATER OWN BORE WELL LOCAL
  • 20.  Prototype production started six months before on a small scale. Found to be a successful venture. TRIAL PRODUCTION
  • 22. TECHNOLOGY Technology essentially of German origin. All equipments of German design being manufactured in China. Technology agreements would be entered with respect to guarantee about the equipment performance , with equipment suppliers.
  • 23. PROCESS FINAL MIXING INITIAL MIXING WATER + FLY ASH CHURNING BAKING WINCHED PRODUCT CUTTING MOULDING
  • 24. MANUFACTURING PROCESS  The process involves wet mixing of fly ash and water.  The mixture is then churned over time to a required density.  The mixture is fed with lime, gypsum, cement and aluminium powder in a complex mixing process.  The mixture is then put in a mould where it comes in contact with the accelerating agent to swell up.  The swelled mixture is dried and cut to desired sized blocks.  The entire blocks on trolleys is baked in the autoclave and the blocks are ready .
  • 25. COMPARISION FLY ASH BLOCK PCC BLOCK NORMAL CLAY BRICK Uniform pleasing colour like cement Uniform pleasing colour like cement Varying colour as per soil Uniform in shape and smooth in finish Uniform in shape and rough in finish. Uneven shape as hand made Dense composition Medium composition. Lightly bonded No plastering required Plastering required Plastering required Lighter in weight Heavier in weight Heavier in weight Compressive strength is around 50 Kg/cm2 Compressive strength is around 100 Kg/cm2 Compressive strength is around 35 Kg/cm2 Less porous More porous More porous Heat absorbent. Less heat absorbent. Less heat absorbent. Water absorption 6-12% Water absorption 20-25% Water absorption 20-25%
  • 27. Demand And Supply Currently the demand for bricks much higher than the supply. D & S gap is 250 billion bricks per annum Raw material used for regular red bricks is limited. Strategic step: – Introducing Fly Ash Bricks to reduce demand and supply gap. – Subsidies and orders from govt.
  • 28. Competitive strategies Advantageous features. Uniform in size, shape High strength Light in weight Good resistance to salinity and termite Water absorption is less
  • 29. Pricing Strategies Penetration – Initially Rs. 53 per block. – Later concession for large quantity buying.
  • 30. Promotional Strategies – Discounts on large buying. – Aggressive Selling. – Trade promotion. – Publicity. – Large volume of institutional sales.
  • 32. Existing Market Scenario.. Market is dominated by red bricks. Current estimates show the gap between demand and supply of bricks to be of the order of 250 billion bricks per annum. It is new product to the market. This project helps to reduce environment pollution.
  • 33. ..Existing Market Scenario Use of this bricks results in savings in construction cost by 25% These bricks are already getting popular with reputed Govt. agencies and builders.
  • 34. Sales Target We are going to sale 7800 cu mtr per month ( 50 % of capacity ) of blocks in the first year. In second year the sales target will be 60% of established capacity.
  • 35. STP Strategy Target Market – Builders – Consultants – Architects – Govt. Positioning – Positioned as Environmental promoting product.
  • 36. STP Strategy Segmentation – Based on the geographic location • As our plant will be located in Nashik area, initial emphasis to tap the market in Maharashtra. • Subsequent spread to neighbouring states of Gujarat, Andhra Pradesh and Madhya Pradesh. Name of Company: – Flash Blocks Pvt Ltd. Product Brand Name: – Flash AAC Blocks
  • 37. Existing Users Hiranandani Group , Mumbai. Raheja Builders, Mumbai. VASCON, Pune. Samrat Group, Nashik. MAP, Army , Mumbai Other Government Agencies.
  • 38. COMPETITORS Ecobrick Tech. Sindhi Colony, Pune, Maharashtra 411007 - 020 4005 9515 Category: Fly Ash Bricks Fly Ash Bricks India- Sanaswadi,, Pune-Nagar Road,, Pune, Maharashtra 412208 - 09881378267 Siporex , Pune Category : ACC Blocks Normal Clay Bricks Manufacturers
  • 40. CAPITAL Debt : 15 crores Equity : 05 crores Total : 20 crores
  • 42. CREDIT POLICY Cement : Adv paid Lime/ Gypsum : 15-20 days MSEB : 06 days Customers : Max 02 months
  • 44. organisation MD & CEO ( GM OPs) GM FIN DGM FINANCE GM HR GM MARKETING DGM OPS
  • 45. HR DETAILS Designation Nos. Manager 2 Production Engineer 1 Skilled Workers 25 Semi-Skilled/Un-skilled Workers 100 Chowkidars 3 Peons 2 Cashier/ Clerks 3
  • 46. HR Management Ratio of 1: 4 of skilled to semi-skilled or un- skilled workers. 80% of workers from local catchment areas and balance from adjoining regions. 100% boarding and lodging facilities for staff available . Workers given an incentive of Rs 10/- per day for 100 % attendance through the month. Contractor paid Rs 50/- per labour per month .
  • 47. Remunerations Semi-skilled/ Un-skilled workers : Rs 150 per day Skilled Employees : Rs 5000- Rs 15000/- depending on education and expertise . Bonus planned to be given thrice a year.

Editor's Notes

  1. Despite the bold strides in industry and business that we have made in the last fifteen years, our country still needs a good scrubbing. Nothing irritates more than the sight of the raw filth our fair land seems to be decorated with from its rivers to its mountains while we try valiantly to shed our third world tags
  2. It has been found that leachates originate from solid waste landfill-contaminated groundwater. Well water found in Urali-Devachi village is not safe for drinking, outdoor bathing, propagation of aquatic life, industrial cooling and for irrigation. If this municipal solid waste landfill continues, it may create a toxic bomb in future.
  3. Fly Ash bricks are made of fly ash, lime, gypsum and cement. These can be extensively used in all building constructional activities similar to that of common burnt clay bricks. The fly ash bricks are comparatively lighter in weight and stronger than common clay bricks. Since fly ash is being accumulated as waste material in large quantity near thermal power plants and creating serious environmental pollution problems, its utilisation as main raw material in the manufacture of bricks will not only create ample opportunities for its proper and useful disposal but also help in environmental pollution control to a greater extent in the surrounding areas of power plants. In view of superior quality and eco-friendly nature, and government support the demand for Fly Ash Bricks has picked up.