Mobile Persuasion
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Mobile Persuasion

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The mobile paradox is that the massively reduced screen real estate makes creating persuasive services much harder than on the desktop web. There is simply less room and time to create trust. And of ...

The mobile paradox is that the massively reduced screen real estate makes creating persuasive services much harder than on the desktop web. There is simply less room and time to create trust. And of course the user is only too well aware that they are paying for the priviledge…. This talk will examine the challenges as they have applied to a live mobile service - Flirtomatic.

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Mobile Persuasion Presentation Transcript

  • 1. Creating a persuasive service interface in mobile P.Prakash | Head of Product
  • 2. What is persuasion?
  • 3.  
  • 4.  
  • 5.  
  • 6. What is persuasion?
  • 7.  
  • 8. Image?
  • 9. Value?
  • 10. Satisfaction? Image: http://www.wiiinjury.com/
  • 11. Contextual touch points?
  • 12. New phones create new behaviours
  • 13.  
  • 14.  
  • 15. Let’s try an experiment... Swap phones with your neighbour and try texting yourself
  • 16. The Funnel Marketing Registration Active Payment
  • 17. Time New user Returning user
  • 18. Principle 1: EG: Flirtbomb Turn emotional goal into actionable statements
  • 19. Principle 2: EG: Action palette Keep trigger-design - Minimal, consistent but widely recognisable.
  • 20. Principle 3: Easy sampling Design for easy trial/sampling a service
  • 21. Principle 4: Make benefits socially meaningful to user’s context
  • 22. Principle 5: Monitor usage to tweak access points < Daily activity report graph goes here. Confidential >
  • 23.  
  • 24. Examples of what works. ..
  • 25. Skype
  • 26. Orange Wednesdays
  • 27.  
  • 28. Howie’s
  • 29.
    • Thank you 
    • [email_address]
  • 30. Let’s try an experiment... Swap phones with your neighbour and try texting yourself