Creating a persuasive service interface in mobile P.Prakash | Head of Product

What is persuasion?

What is persuasion?

Image?

Value?

Satisfaction? Image: http://www.wiiinjury.com/

Contextual touch points?

New phones create new behaviours

Let’s try an experiment... Swap phones with your neighbour and try texting yourself

The Funnel Marketing Registration Active Payment

Time New user Returning user

Principle 1: EG: Flirtbomb Turn emotional goal into actionable statements

Principle 2: EG: Action palette Keep trigger-design - Minimal, consistent but widely recognisable.

Principle 3: Easy sampling Design for easy trial/sampling a service

Principle 4: Make benefits socially meaningful to user’s context

Principle 5: Monitor usage to tweak access points < Daily activity report graph goes here. Confidential >

Examples of what works. ..

Skype

Orange Wednesdays

Howie’s

Thank you  [email_address]

Thank you 

[email_address]

Let’s try an experiment... Swap phones with your neighbour and try texting yourself