Mobile Persuasion

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    Mobile Persuasion - Presentation Transcript

    1. Creating a persuasive service interface in mobile P.Prakash | Head of Product
    2. What is persuasion?
    3.  
    4.  
    5.  
    6. What is persuasion?
    7.  
    8. Image?
    9. Value?
    10. Satisfaction? Image: http://www.wiiinjury.com/
    11. Contextual touch points?
    12. New phones create new behaviours
    13.  
    14.  
    15. Let’s try an experiment... Swap phones with your neighbour and try texting yourself
    16. The Funnel Marketing Registration Active Payment
    17. Time New user Returning user
    18. Principle 1: EG: Flirtbomb Turn emotional goal into actionable statements
    19. Principle 2: EG: Action palette Keep trigger-design - Minimal, consistent but widely recognisable.
    20. Principle 3: Easy sampling Design for easy trial/sampling a service
    21. Principle 4: Make benefits socially meaningful to user’s context
    22. Principle 5: Monitor usage to tweak access points < Daily activity report graph goes here. Confidential >
    23.  
    24. Examples of what works. ..
    25. Skype
    26. Orange Wednesdays
    27.  
    28. Howie’s
      • Thank you 
      • [email_address]
    29. Let’s try an experiment... Swap phones with your neighbour and try texting yourself

    + Priya PrakashPriya Prakash, 9 months ago

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    2275 views, 13 favs, 4 embeds more stats

    The mobile paradox is that the massively reduced sc more

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