Is Time The Essence For Crafting Mobile services?
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Is Time The Essence For Crafting Mobile services?

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The talk Mark Curtis (CEO- Flirtomatic) and I gave at SXSW 2009 earlier thsi March

The talk Mark Curtis (CEO- Flirtomatic) and I gave at SXSW 2009 earlier thsi March

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Is Time The Essence For Crafting Mobile services? Is Time The Essence For Crafting Mobile services? Presentation Transcript

  • Is Time the Key to Crafting Compelling Mobile Services?
  • hello! we are.. Mark Curtis &... Priya Prakash + + + + + + +
  • Credit: http://www.1011web.com/blog/?page=2
  • What is essence?
  • Light, invisible, lingering, concentrated, dissolving http://www.flickr.com/photos/vstrash/2188196166/in/pool-artsmoke
  • Why Time?
  • “ We might already be beyond the age of speed, by moving into the age of real-time. The move towards real-time is one way out of the world of speed” Ivan Illich (1996)
  • Digital flattens time...
  • Live – Right now Time shifted
  • Tricky to replicate Easy replication The best thing about being me… There are so many “me”s –Agent Smith, Matrix Reloaded
  • Scarce Abundant Image: ©2007-2009 ~ginTonic13
  • Synchronous Asynchronous
  • Why Time?
  • Why Time?
  • Why Time? Time creates chance...
  • Sliding Doors (1998)
  • Why Time? Time creates drama!
  • What are the key building blocks when playing with Time?
  • Attention
  • Duration
  • Frequency
  • When
  • Status/presence
  • in practise??? So what does this mean..
  • Our people – Who are they?
  • Places - Where are they from ?
  • Mapping...a day in the life of a flirt
  • Mapping...a day in the life of a flirt Mobile: 7 daily logins on an average PC: 3 daily logins on an average
  • why is this happening? So...
  • Vs Something happens in “real time”  gets reported/ posted online Someone calls, talks in real time, missed call = missed conversation. Voice message ≠ conversation
  • Voice message ≠ Repeat.. Conversation
  • A Slideshare presentation ≠ Just like.. Being @SXSW
  • Let’s try something else...
  • Bull$#*t..I check my email all the time Really...
  • Email on crackberry
  • Back to time building blocks.... We said Attention Frequency Duration When Status/presence
  • Try humour How do you craft attention?
  • Create scarcity Attention..over time?
  • Create occasions to look forward to How do you craft frequency?
  • Andy Park, Wiltshire, UK (known as Mr. Christmas) has celebrated Christmas everyday since July 14, 1994 How do you craft frequency?
  • Try creating an encounter How do you craft duration?
  • ...by making time seem to fly How do you craft duration?
  • ...by making each step part of a natural cycle/evolution How do you craft “When?”
  • The Freemium funnel model Marketing Registration Active Payment
  •  
  •  
  • ...by making status as easy and subtle as real world cues How do you craft “status/presence”?
  •  
  •  
  •  
  • ...by making people feel wanted and creating addictive interactions... that are memorable How do you create “drama”?
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  • Women are more enthusiastic than men about using their mobiles to social network – for example, a third of women respondents say they would take and upload pictures compared to 23% of men FACT: Women Outnumber Men on Most Social Networks…