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Ranjan interm blog report Ranjan interm blog report Document Transcript

  • Priyaranjan  ‘RANJAN’  Mestri  Intermediate  Blog  Report     http://slappopnpick.wordpress.com/       Narratives  &  Networks  in  Digital  Media       MCDM,  UW.         SUMMARY  Fall,  2012  I  moved  to  Seattle  to  pursue  Master  of  Communication  in  Digital  Media  (MCDM)  at  the  University  of  Washington.  However,  I  did  not  bring  my  Bass  Guitar  along  with  me  because  I  was  hoping  to  buy  a  new  one  here,  as  per  my  latest  requirements.  Consequently,  upon  my  arrival  at  Seattle  I  came  across  “BASS  NORTHWEST”  an  exclusive  bass  guitar  store  in  downtown  Seattle.  I  visited  the  store  and  realized  that  there  were  no  left-­‐handed  Bass  Guitars.  In  fact,  there  were  no  pieces  on  display!    Further,  I  visited  another  music  store  called  “TRADING  MUSICIANS”  at  Roosevelt  Way  NE,  Seattle.  I  found  a  couple  of  left-­‐handed  bass  guitars  but  could  not  buy  neither  of  the  them  because  the  first  one  was  priced  twice  the  right-­‐handed  counterpart  and  the  second  one  was  a  vintage  Paul  McCartney  Hoffer  bass  and  it  did  not  suit  my  requirement.    At  the  end  of  the  day  I  went  home  and  looked  up  online  for  left  handed  bass  guitars  on  www.ebay.com,  http://www.Guitarcentre.com  and  www.craigslist.com  and  was  not  surprised  to  know  that  there  wasn’t  anything  interesting  and  worth  buying  because  all  the  deals  were  subjected  to  online  purchase.  Which  means  I  don’t  get  to  try  them  first  but  buy  them  and  try.  Eventually,  I  was  disappointed  and  left  with  few  “UNANSWERED  QUESTIONS”:     1. Why  can’t  left-­‐handed  bassists  play  the  right-­‐handed  guitars?   2. Why  do  manufacturers  produce  less  left-­‐handed  guitars?     3. How  to  play  the  right  -­‐  handed  bass  left  -­‐  handed?   4.  Can  I  invent  a  Universal  guitar  for  lefties  and  righties  both?    Therefore,  I  decided  to  create  (www.slappopnpick.com)  exclusively  for  left  handed  bass  guitarists.  SlapPopnPick  is  a  blog  dedicated  to  left  handed  bass  players  by  a  left  handed  bassists  to  overcome  constraints  of  being  left  handed  in  the  right  handed  biased  world.  SlapPopnPick  is  focused  on  resolving  issues  related  to  left  handed  bass  guitarists  such  as:  left  handed  people  are  not  being  able  to  play  the  right  handed  Guitars  and  Basses.  It  is  really  difficult  to  find  a  guitar  when  desired.  What  can  get  manufacturers  to  increase  the  production  of  left-­‐handed  guitars?  How  to  play  the  right-­‐handed  guitar  left  handed?  Can  I  invent  a  universal  guitar  that  can  be  played  by  both  right  handed  and  left  handed  people.  Therefore,  SlapPopnPick  will  throw  light  upon  these  “UNANSWERED”  questions.                
  • Priyaranjan  ‘RANJAN’  Mestri  Intermediate  Blog  Report     http://slappopnpick.wordpress.com/       Narratives  &  Networks  in  Digital  Media       MCDM,  UW.          OBJECTIVE  To  create  solid  awareness  of  a  blog  (platform/channel)  exclusively  for  left  handed  bass  players  focused  on  resolving  issues  like  lack  of  availability,  reduced  choices  and  guitars  priced  twice  the  right  handed  counterparts.  Basically,  the  market  is  righty  biased.  Thus,  I  intend  to  start  by  identifying  the  pre-­‐said  problem  by  throwing  light  upon  the  “UNANSWERED  QUESTIONS”.      Because,  almost  all  the  websites  and  blogs  dedicated  to  left  handed  musicians  do  not  focus  on  the  problem  and  solution  but  on  the  general  aspects  of  “guitar  playing  “  like  lessons  and  licks,  techniques,  personal  experiences  etc.    Some  notable  examples:     1. http://www.leftybass.com/   2. http://guitar.about.com/od/bass_guitar_lessons/a/left-­‐hand-­‐bass-­‐technique.htm       3. http://1lefthanded.com/left-­‐handed-­‐guitarists     EFFECTIVENESS     EEFECTIVENSS   Identify  the  problem     Examine  and  explain  the   problem   Create  trust  and  credibility   Increase  engagement      Effectiveness  in  terms  of  my  blog  is  to  identify  the  pre  said  problem  (Lack  of  availability,  reduced  choices  and  guitars  priced  twice  as  much  as  their  right  handed  counterparts)  and  share  that  problem  in  the  form  of  a  compelling  story  that  has  a  structured  and  focused  narrative  with  emotional  impact  because  “Our  shared  stories  create  a  connection  to  others  that  builds  a  sense  of  belonging  to  a  particular  community.”  Daniel  Siegel    Examine  and  explain  the  problem  thoroughly  i.e.  nature  of  the  problem,  how  did  the  problem  arise  and  why?  E.g.    “UNANSWERED  QUESTIONS”.  The  unanswered  questions  form  the  structure  of  the  overall  story  and  will  help  me  generate  relevant  content  and  community.  Because  every  story  needs  to  have  a  strong  structure  with  a  Beginning,  Middle  and  End  as  discussed  in  Chapter  11  and  12  (Power  of  Structure  and  Power  of  Connection)  in  the  book  “Storyteller  Uprising  by  Hanson  R  Hosein”.  Create  trust  and  credibility  –  Provide  solution  to  the  problem  with  substantial  evidence,  facts  and  figures  to  earn  trust  and  social  capital  because  the  information      regarding  the  issue  on  the  web  is  based  on  assumptions  and  personal  preferences  
  • Priyaranjan  ‘RANJAN’  Mestri  Intermediate  Blog  Report     http://slappopnpick.wordpress.com/       Narratives  &  Networks  in  Digital  Media       MCDM,  UW.        by  untrusted  sources.    E.g.  Hanson  Hosein  discussed  in  the  class  about  an  aircraft  that  landed  on  the  Hudson  Bay.  It  was  tweeted  by  a  common  man  and  not  a  trusted  source  or  reliable  network  but  he  gained  engagement  through  trust  and  credibility  because  he  had  shared  an  image.     MY  THREE  FAVORITE  POSTS   1. Why  can’t  left-­‐handers  play  the  right-­‐handed  guitar?   2. The  market  for  left  handers  is  limited   3. Why  play  bass  guitar?     WHY  CANT  LEFT-­‐HANDERS  PLAY  THE  RIGHT-­‐HANDED  GUITARS?  At  first  when  a  left  handed  person  decides  to  learn  the  Guitar/Bass  the  first  and  the  foremost  problem  faced  by  him/her  is  to  decided  whether  he  should  play  left-­‐handed  or  right-­‐handed.  It  is  obvious  because  the  market  is  righty  biased.  Considering  that  approximately  “Not  even  1%  of  guitars  built  are  left  handed,  even  though  8%  to  10%  of  the  population  are  lefties”.  According  to  Jerry  Welch  owner  of  Jerry’s  Lefty  Guitars  (http://www.jerrysleftyguitars.com/about_us.html)  Thus,  the  market  for  these  guitars  is  limited  and  scarce.      One  of  the  major  disadvantages  of  playing  a  left-­‐handed  bass  is  that  left  handed  bass  guitars  are  much  harder  to  get  and  usually  more  expensive  than  their  right-­‐handed  counterparts.  Many  companies  do  not  even  make  left-­‐handed  bass  guitars  and  those  that  do  often  only  produce  a  limited  number  of  their  models  in  left-­‐handed  versions.  If  you  play  left-­‐handed  then  you  have  to  accept  that  you  may  not  be  able  to  buy  the  exact  bass  guitar  you  want  and  even  if  you  are  able  to  buy  it  you  will  probably  have  to  pay  more  for  it.      The  main  disadvantage  of  playing  a  left-­‐handed  bass  is  not  the  lack  of  instrument  selection  and  cost  but  the  fact  that  you  will  not  be  able  to  play  a  regular  bass  guitar.  “Imagine  you  are  at  a  party  or  an  event  and  someone  hands  you  a  Bass  Guitar,  you  will  not  be  able  to  play  it.  If  you  want  to  play  the  bass  guitar  then  you  will  always  have  to  have  your  own  guitar  around.  On  the  contrary  if  you  played  a  right-­‐handed  Bass  Guitar  you  would  be  able  to  borrow  someone  else’s  instrument  or  use  whatever  Bass  Guitar  is  around.  “    Consequently,  Left-­‐handed  bass  guitarists  have  to  make  a  serious  choice  between  whether  they  want  to  play  a  regular  right-­‐handed  bass  guitar  or  a  left-­‐handed  bass  guitar.  But  why?  There  is  no  simple  answer  to  this  question!  While  this  may  seem  unfair  “It  does  cost  guitar  manufacturers  a  significant  amount  of  money  to  adapt  their  machinery  to  produce  left-­‐handed  bass  guitars”.  As  per  (http://leftyfretz.com/cost-­‐versus-­‐demand-­‐lefty-­‐guitars-­‐and-­‐the-­‐production-­‐line/)  
  • Priyaranjan  ‘RANJAN’  Mestri  Intermediate  Blog  Report     http://slappopnpick.wordpress.com/       Narratives  &  Networks  in  Digital  Media       MCDM,  UW.          And  that’s  one  of  the  reasons  why  left-­‐handed  bass  guitars  are  rarely  available  in  comparison  to  the  plethora  of  options  available  for  right-­‐handed  people.    Thus,  it  became  imperative  to  find  out  as  to  why  a  regular  right-­‐handed  guitar  is  held  in  the  direction  of  the  headstock  pointing  to  the  left.  Simply  put,  why  is  a  guitar  played  the  way  it  is  played?  After  necessary  examination  and  research  I  concluded  that  this  tradition  of  the  guitar  being  held  to  the  left  comes  from  the  “CLASSICAL  GUITAR”,  which  was  the  dominant  guitar  style  when  the  guitar  was  being  developed.  Until  the  20th  century.  The  Guitar  classical  and  popular  both  were  played  by  fingerpicking.  For  example;  Lullaby  song  (http://www.youtube.com/watch?v=LiRN92g3IWs)  instead  of  with  a  plectrum  (pick)  and;  (http://www.youtube.com/watch?v=cvtXsx9YAJo).    In  finger-­‐style  guitar  both  hands  are  performing  complex  and  difficult  tasks  but  the  hand  required  to  pick  the  strings  requires  more  strength  and  stamina  than  the  one  used  to  fret.  As  a  result,  the  right-­‐hand  was  given  the  fingerpicking  task  and  the  left-­‐hand  the  fretting  task  resulting  in  the  guitar  pointing  in  a  direction  towards  the  left.  Eventually,  when  Paul  Tutmarc  invented  the  bass  guitar  in  1930s  he  followed  the  same  principal.  However,  in  the  last  century,  playing  the  Guitar/Bass  Guitar  with  a  pick  has  become  much  more  popular  and  widespread  to  the  point  where  there  are  far  more  players  who  can  play  with  a  pick  than  with  their  fingers  simply  because  it  is  easy,  faster  and  requires  less  effort  than  fingerpicking.  Yet  the  direction  of  the  guitar  has  remained  true  to  tradition.    Therefore,  often  times,  when  a  left  handed  person  decides  to  play  a  bass  guitar  left  handed,  the  easiest  solution  occurs  to  him/her  is  “Flipping  the  strings  upside  down”  or  restringing  the  right  handed  guitar  to  left  handed.      But,  this  is  a  wrong  method.  Let  me  explain  why.  The  first  obstacle  a  person  faces  while  restringing  a  guitar  (interchanging  the  string  positions)  is  at  the  nut  because  the  low  E  string  wont  fit  into  the  high  E’s  slot  on  the  nut.  This  is  because  the  high  E  string’s  slot  is  thinner  as  compared  to  the  low  E  string  which  is  to  say  that  the  low  E  string  gauge  sizes  are  usually  .046  and  the  high  E  string  gauge  sizes  are  .010.  There  is  a  difference  of  .036.  Either,  you  will  have  to  force  the  string  through  the  nut  or  take  it  to  a  Guitar  Store  and  have  it  altered  by  a  professional  with  a  nominal  price  of  $  20  -­‐  $  50  depending  upon  the  store.      Next,  the  high  E  string  has  an  extra  space  of  approximately  .036  gauges  in  the  nut,  because  the  slots  were  interchanged  with  low  E.  Making  the  high  E  string  floppy  and  jerky.  And  thus,  it  requires  an  expert  to  wind  the  string  along  the  length  of  the  guitar  neck  and  stuff  a  tooth  pick  or  a  similar  something  that  occupies  the  extra  space  to  increase  the  tension,  and  bar  the  high  E  string  from  jarring,  like  Paul  McCartney  did!  
  • Priyaranjan  ‘RANJAN’  Mestri  Intermediate  Blog  Report     http://slappopnpick.wordpress.com/       Narratives  &  Networks  in  Digital  Media       MCDM,  UW.        Also,  the  strings  tend  to  pop  out  all  of  a  sudden  from  their  slots,  especially  low  E  and  A.  Finally,  when  you  wind  the  strings  and  tune  it  to  “Standard  E”  your  worries  are  temporarily  over  as  it  will  allow  you  to  play  as  hard  as  you  want  and  the  strings  wont  budge,  but  you  cannot  tune  the  guitar  to  any  other  tune  like  drop  –  C  or  D.  The  final  modification  is  risky.  So,  it  requires  a  lot  of  attention.  No  matter  what  kind  of  guitar  or  bass  you  turn  into  left  handed  you  will  have  to  make  sure  that  the  action  is  correct.  If  not,  the  desired  sound  when  a  note  is  played,  especially  bend,  slide,  hammer  on,  pull  off  and  vibrato  will  sound  abrupt  more  importantly  incorrect  and  out  of  tune.  Also,  there  will  always  be  intonation  problems  once  the  bass  side  and  the  treble  side  of  the  guitar  is  interchanged.   ANALYSIS  OF  THE  POST  In  the  above  post  I’ve  introduced  the  background  of  the  problem  with  appropriate  facts  and  figures.  I’ve  identified  the  problem  and  discussed  the  disadvantages  of  the  problem  and  how  it  directly  impacts  the  target  audience.  I’ve  shared  a  small  but  a  compelling  narrative  focused  on  the  target  audiences  explaining  the  problem  in  a  real  life  situation  (Slice  of  life)  with  which  people  can  easily  resonate.    “Imagine  you  are  at  a  party  or  an  event  and  someone  hands  you  a  Bass  Guitar,  you  will  not  be  able  to  play  it.  If  you  want  to  play  the  Bass  Guitar  then  you  will  always  have  to  have  your  own  guitar  around.  On  the  contrary  if  you  played  a  right-­‐handed  Bass  Guitar  you  would  be  able  to  borrow  others  instrument  or  use  whatever  Bass  Guitar  is  lying  around.  “    Further,  I’ve  explained  the  consequences  of  the  problem:  “Left-­‐handed  Bass  Guitarists  have  to  make  a  serious  choice  between  whether  they  want  to  play  a  regular  right-­‐handed  Bass  Guitar  or  a  left-­‐handed  Bass  Guitar”.  Next,  I’ve  provided  the  answer  -­‐  The  major  reason  for  these  issues  are  the  cost:  “A  guitar  manufacturer  needs  to  shell  out  significant  amount  of  money  to  adapt  their  machinery  to  produce  left-­‐handed  guitars”.  Along  with,  essential  evidence  (http://leftyfretz.com/cost-­‐versus-­‐demand-­‐lefty-­‐guitars-­‐and-­‐the-­‐production-­‐line/)    Moving  forward,  I  have  also  examined  the  problem,  “As  to  why  a  regular  Guitar  is  made  the  way  it  is?  Left-­‐handed  people  cannot  play  the  regular  guitar  and  I  need  to  find  out  why?  And  the  answer  was  that  since  the  finger  picking  style  was  dominant  when  the  guitar  was  being  developed,  and  in  this  style  of  Guitar  both  the  hands  are  performing  complex  and  difficult  tasks  and  the  hand  required  to  pick  the  strings  needed  more  strength  and  stamina  than  the  one  used  to  fret.  As  a  result,  the  right-­‐hand  was  given  the  fingerpicking  task  and  the  left-­‐hand  the  fretting  task  resulting  in  the  guitar  pointing  in  the  leftward  direction.  Eventually,  when  Paul  Tutmarc  invented  the  bass  guitar  in  1930s  he  followed  the  same  principal.    I  have  also  discussed  the  most  common  misconception  being  that  of  restringing  the  guitar  as  the  most  common  solution  but  that  does  not  hold  true.  I’ve  given  a  detailed  explanation  as  to  why.  
  • Priyaranjan  ‘RANJAN’  Mestri  Intermediate  Blog  Report     http://slappopnpick.wordpress.com/       Narratives  &  Networks  in  Digital  Media       MCDM,  UW.          In  my  previous  post  The  market  for  left  handers  is  limited  I’ve  discussed  my  personal  experiences  with  the  issue  and  the  consequences  in  the  form  of  a  compelling  story  that  has  a  structured  and  focused  narrative  with  emotional  impact  highlighting  the  “UNANSWERED”  questions.  And  hence,  my  former  post  The  market  for  left  handers  is  limited  helped  me  frame  my  next  post  -­‐  Why  can’t  left-­‐handers  play  the  right-­‐handed  guitar?      As  far  as  awareness  is  concerned,  I’ve  got  8  likes  and  twelve  followers  on  Wordpress.com,  twenty-­‐three  likes  for  my  Facebook  page  and  four  followers  on  Twitter  so  far.  And,  there  has  been  a  significant  rise  in  the  views  and  shares  after  the  post  The  market  for  left  handers  is  limited  The  total  number  of  views  as  of  November  6,  2012  are  611.  With  53  being  the  highest  on  one  single  day,  November  2,  2012.  In  addition,  overall  16  shares  for  my  posts  via  Facebook  and  LinkedIn.      Considering  that  approximately  only  8%  to  10%  of  population  is  left–handed  out  of  which  there  are  only  736  Bass  players  in  the  world  and  around  1%  musicians  as  per  www.leftybass.com  and  Jerry  Welch,  the  owner  of  Jerry’s  Lefty  Guitars  (http://www.jerrysleftyguitars.com/about_us.html).    However,  Engaging  on  social  networking  groups  and  Word  of  Mouth  so  far  has  not  generated  the  required  ROI.  Therefore,  I  believe  I  need  to  create  solid  awareness  campaign  like  the  Kony  2012  video  by  Invisible  Children  Inc.,  to  increase  awareness  because  majority  of  the  population  is  ignorant  as  it  does  not  concern  them  directly  and  the  target  audience  is  scattered  and  confused.    In  my  opinion,  “problem  and  solution  approach  backed  by  a  structured  story”  with  a  compelling  and  focused  narrative  will  help  me  create  content  that  can  engage  communities  around  that  content.  While,  substantial  evidence:  facts  and  figures  earn  trust  when  it  comes  to  creating  awareness.    In  my  recent  post  Why  can’t  left-­‐handers  play  the  right-­‐handed  guitar?  I’ve  discussed  that  restringing  the  Guitar  is  not  a  potential  solution  and  supported  my  argument  with  appropriate  facts  and  suitable  examples.  Therefore,  in  my  next  post  I  will  discuss  about  “Should  left-­‐handed  people  play  the  Guitar  right-­‐handed?”    As  this  is  one  of  the  frequently  asked  questions  on  the  web  (http://www.bing.com/search?q=should+I+play+the+guitar+left+handed+or+right+handed&go=&qs=n&form=QBLH&pq=should+i+play+the+guitar+left+handed+or+right+handed&sc=0-­‐25&sp=-­‐1&sk=)  and  an  “UNASWERED  QUESTION”  also  it  is  cited  as  a  potential  solution.  Basically,  people  opinionate  and  make  
  • Priyaranjan  ‘RANJAN’  Mestri  Intermediate  Blog  Report     http://slappopnpick.wordpress.com/       Narratives  &  Networks  in  Digital  Media       MCDM,  UW.        recommendations  based  on  their  assumptions  and  preferences  and  do  not  provide  evidence  and  substantial  statement  to  earn  the  trust  and  credibility  of  others.    However,  when  I  publish  my  post  I  will  support  my  argument  with  substantial  evidence  and  suitable  examples  so  that  I  can  earn  the  desired  trust  and  credibility.    Best  Practices:  Identification  and  analysis  of  the  problem  and  providing  solution  with  suitable  statements  and  substantial  evidence  in  the  form  of  a  compelling  story  that  has  a  structured  and  focused  narrative  with  emotional  impact,  which  will  help  me,  establish  trust  and  credibility  and  increase  engagement.