ConfidentialLandscapes
Competition Analysis                       April 2010Competition Analysis                Confidential   11 December 2012La...
All India Subscriber figure• Vodafone is third in terms of market share                                                   ...
All India Outdoor Spends (April’10)• Vodafone is the sixth largest spender Competition Analysis   Confidential      11 Dec...
All India Outdoor Spends (April’10)• Vodafone contributes to 8% of the total outdoor spend Competition Analysis   Confiden...
Spends Analysis                                                     J&K (Apr’10)                                          ...
CIRCLE WISE ANALYSISCompetition Analysis   Confidential   11 December 2012Landscapes
MumbaiSubscriber Base (Mar’10)                       Spends (April ’10)       Vodafone is 2nd largest in terms of market s...
Maharashtra & Goa (M&G)Subscriber Base (Mar’10)                       Spends (April ’10)Vodafone is 3rd largest in terms o...
GujaratSubscriber Base (Mar’10)                       Spends (April ’10)      Vodafone has the largest market share, and i...
Madhya Pradesh & Chhattisgarh (MPCG)Subscriber Base (Mar’10)                       Spends (April ’10)      Vodafone is 6th...
DelhiSubscriber Base (Mar’10)                       Spends (April ’10)       Vodafone is 4th largest in terms of market sh...
Uttar Pradesh (East)Subscriber Base (Mar’10)                       Spends (April ’10)          Vodafone has the largest ma...
Uttar Pradesh (West)Subscriber Base (Mar’10)                       Spends (April ’10)          Vodafone has the largest ma...
PunjabSubscriber Base (Mar’10)                       Spends (April ’10)   Vodafone is 4th in terms of market share, and is...
HaryanaSubscriber Base (Mar’10)                       Spends (April ’10)     Vodafone has the largest market share, and is...
RajasthanSubscriber Base (Mar’10)                       Spends (April ’10)     Vodafone is 2nd in terms of market share, a...
Himachal PradeshSubscriber Base (Mar’10)                       Spends (April ’10)     Vodafone is 7th in terms of market s...
Jammu & KashmirSubscriber Base (Mar’10)                       Spends (April ’10)            Vodafone is 5th in terms of ma...
Bangalore & Rest of KarnatakaSubscriber Base (Mar’10)                       Spends (April ’10)            Vodafone is 4th ...
ChennaiSubscriber Base (Mar’10)                       Spends (April ’10)            Vodafone is 3rd largest in terms of ma...
Rest of Tamil NaduSubscriber Base (Mar’10)                       Spends (April ’10)   Vodafone is 3rd largest in terms of ...
KeralaSubscriber Base (Mar’10)                       Spends (April ’10)   Vodafone is 3rd largest in terms of market share...
Hyderabad & Rest of Andhra PradeshSubscriber Base (Mar’10)                       Spends (April ’10)       Vodafone is 5th ...
KolkataSubscriber Base (Mar’10)                       Spends (April ’10)       Vodafone is 2nd in terms of market share, a...
Rest of West BengalSubscriber Base (Mar’10)                       Spends (April ’10)       Vodafone has the largest market...
North East and AssamSubscriber Base (Mar’10)                        Spends (April ’10)              Vodafone is 5th in ter...
Bihar and Jharkhand (BTC)Subscriber Base (Mar’10)                       Spends (April ’10)       Vodafone is 6th in terms ...
OrissaSubscriber Base (Mar’10)                       Spends (April ’10)       Vodafone is 6th in terms of market share, an...
BRAND ANALYSISCompetition Analysis   Confidential   11 December 2012Landscapes
VODAFONECompetition Analysis   Confidential   11 December 2012Landscapes
Outdoor Campaign Analysis                                   Call 121,                                   Mumbai     Vodafon...
AIRTELCompetition Analysis   Confidential   11 December 2012Landscapes
Outdoor Campaign Analysis                            Night calling,                               Mobile internet,        ...
IDEACompetition Analysis   Confidential   11 December 2012Landscapes
Outdoor Campaign Analysis                           Oongli Cricket,                             Data card,                ...
RELIANCECompetition Analysis   Confidential   11 December 2012Landscapes
Outdoor Campaign Analysis                           Broadband,                                 3 simple                   ...
DOCOMOCompetition Analysis   Confidential   11 December 2012Landscapes
Outdoor Campaign Analysis                        My song,                                 Buddy Net,                      ...
TATA INDICOMCompetition Analysis   Confidential   11 December 2012Landscapes
Outdoor Campaign Analysis                           Data card,                                  Pay Per Call,             ...
AIRCELCompetition Analysis   Confidential   11 December 2012Landscapes
Outdoor Campaign Analysis                           Always Live,                                INQ, TN                   ...
VIRGINCompetition Analysis   Confidential   11 December 2012Landscapes
Outdoor Campaign Analysis                            STD @ 20P,                            Maharashtra     Virgin had only...
BSNLCompetition Analysis   Confidential   11 December 2012Landscapes
Outdoor Campaign Analysis                               Call, SMS                             3G,                         ...
MTSCompetition Analysis   Confidential   11 December 2012Landscapes
Outdoor Campaign Analysis                               ½ P per sec,                           Data card,                 ...
UNINORCompetition Analysis   Confidential   11 December 2012Landscapes
Outdoor Campaign Analysis                                Call @ 29P,                              Branding,               ...
ConfidentialLandscapes
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Competition Analysis

  1. 1. ConfidentialLandscapes
  2. 2. Competition Analysis April 2010Competition Analysis Confidential 11 December 2012Landscapes
  3. 3. All India Subscriber figure• Vodafone is third in terms of market share Source- Telecom Talk Mar’10 Competition Analysis Confidential 11 December 2012 Landscapes
  4. 4. All India Outdoor Spends (April’10)• Vodafone is the sixth largest spender Competition Analysis Confidential 11 December 2012 Landscapes
  5. 5. All India Outdoor Spends (April’10)• Vodafone contributes to 8% of the total outdoor spend Competition Analysis Confidential 11 December 2012 Landscapes
  6. 6. Spends Analysis J&K (Apr’10) HP Punjab East UP• Vodafone is Haryana NE • Among the top two Delhi West UP Assam Rajasthan spenders in 4 circles Bihar and Jharkhand • Between the third and Gujarat MP and Chhattisgarh WB and A&N fifth spender in 9 circles Kolkata Orissa • Among the lowest Maharashtra and Goa spenders in 8 circles Mumbai AP Among top 2 spenders Karnataka Between 3rd and 5th Chennai spender TN Below the 5th spender Kerala Competition Analysis Confidential Landscapes
  7. 7. CIRCLE WISE ANALYSISCompetition Analysis Confidential 11 December 2012Landscapes
  8. 8. MumbaiSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 2nd largest in terms of market share, and is the 8th spender Presentation title in footer Confidential 11 December 2012 Landscapes
  9. 9. Maharashtra & Goa (M&G)Subscriber Base (Mar’10) Spends (April ’10)Vodafone is 3rd largest in terms of market share, and is the 2nd largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  10. 10. GujaratSubscriber Base (Mar’10) Spends (April ’10) Vodafone has the largest market share, and is the 6th largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  11. 11. Madhya Pradesh & Chhattisgarh (MPCG)Subscriber Base (Mar’10) Spends (April ’10) Vodafone is 6th in terms of market share, and is the 5th largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  12. 12. DelhiSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 4th largest in terms of market share, and spends the least Presentation title in footer Confidential 11 December 2012 Landscapes
  13. 13. Uttar Pradesh (East)Subscriber Base (Mar’10) Spends (April ’10) Vodafone has the largest market share, and is the 3rd largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  14. 14. Uttar Pradesh (West)Subscriber Base (Mar’10) Spends (April ’10) Vodafone has the largest market share, and is the 4th largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  15. 15. PunjabSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 4th in terms of market share, and is the 5th largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  16. 16. HaryanaSubscriber Base (Mar’10) Spends (April ’10) Vodafone has the largest market share, and is the 3rd largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  17. 17. RajasthanSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 2nd in terms of market share, and is the 4th largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  18. 18. Himachal PradeshSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 7th in terms of market share, and is the 2nd largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  19. 19. Jammu & KashmirSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 5th in terms of market share, and is the top spender Presentation title in footer Confidential 11 December 2012 Landscapes
  20. 20. Bangalore & Rest of KarnatakaSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 4th in terms of market share, and spends the least Presentation title in footer Confidential 11 December 2012 Landscapes
  21. 21. ChennaiSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 3rd largest in terms of market share, and spends the least Presentation title in footer Confidential 11 December 2012 Landscapes
  22. 22. Rest of Tamil NaduSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 3rd largest in terms of market share, and spends among the least Presentation title in footer Confidential 11 December 2012 Landscapes
  23. 23. KeralaSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 3rd largest in terms of market share, and spends among the least Presentation title in footer Confidential 11 December 2012 Landscapes
  24. 24. Hyderabad & Rest of Andhra PradeshSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 5th in terms of market share, and is the 7th largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  25. 25. KolkataSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 2nd in terms of market share, and is the 5th largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  26. 26. Rest of West BengalSubscriber Base (Mar’10) Spends (April ’10) Vodafone has the largest market share, and is the 2nd largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  27. 27. North East and AssamSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 5th in terms of market share, and is the top spender Presentation title in footer Confidential 11 December 2012 Landscapes
  28. 28. Bihar and Jharkhand (BTC)Subscriber Base (Mar’10) Spends (April ’10) Vodafone is 6th in terms of market share, and is the 5th largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  29. 29. OrissaSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 6th in terms of market share, and is the 5th largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  30. 30. BRAND ANALYSISCompetition Analysis Confidential 11 December 2012Landscapes
  31. 31. VODAFONECompetition Analysis Confidential 11 December 2012Landscapes
  32. 32. Outdoor Campaign Analysis Call 121, Mumbai Vodafone had branding (Airship) and customer service campaign onCompetition Analysis Confidential 11 December 2012Landscapes
  33. 33. AIRTELCompetition Analysis Confidential 11 December 2012Landscapes
  34. 34. Outdoor Campaign Analysis Night calling, Mobile internet, Kolkata Karnataka Unlimited Roaming @ SMS, Gujarat 60P, Kerala Airtel had various campaigns running- with focus on price tactic campaigns and TG specific VAS (Mobile Internet)Competition Analysis Confidential 11 December 2012Landscapes
  35. 35. IDEACompetition Analysis Confidential 11 December 2012Landscapes
  36. 36. Outdoor Campaign Analysis Oongli Cricket, Data card, Kolkata Kerala Call @ 10P, Double UP(E) recharge, UP(W) Idea had various campaigns running with focus on Oongli CricketCompetition Analysis Confidential 11 December 2012Landscapes
  37. 37. RELIANCECompetition Analysis Confidential 11 December 2012Landscapes
  38. 38. Outdoor Campaign Analysis Broadband, 3 simple MPCG plans, MPCG SMS @ 1P, Call @ 20P, Gujarat Kolkata Reliance had price tactic campaigns, with Broadband communicationCompetition Analysis Confidential 11 December 2012Landscapes
  39. 39. DOCOMOCompetition Analysis Confidential 11 December 2012Landscapes
  40. 40. Outdoor Campaign Analysis My song, Buddy Net, UP(E) Kerala Daily Plan, Branding, Haryana Karnataka DOCOMO had VAS and branding campaigns runningCompetition Analysis Confidential 11 December 2012Landscapes
  41. 41. TATA INDICOMCompetition Analysis Confidential 11 December 2012Landscapes
  42. 42. Outdoor Campaign Analysis Data card, Pay Per Call, ROWB Kerala Tata Indicom had Pay Per Call campaign running all over, with Data card communicationCompetition Analysis Confidential 11 December 2012Landscapes
  43. 43. AIRCELCompetition Analysis Confidential 11 December 2012Landscapes
  44. 44. Outdoor Campaign Analysis Always Live, INQ, TN Kerala Aircel had TG specific VAS campaign (Internet on mobile) runningCompetition Analysis Confidential 11 December 2012Landscapes
  45. 45. VIRGINCompetition Analysis Confidential 11 December 2012Landscapes
  46. 46. Outdoor Campaign Analysis STD @ 20P, Maharashtra Virgin had only price tactic campaign running all overCompetition Analysis Confidential 11 December 2012Landscapes
  47. 47. BSNLCompetition Analysis Confidential 11 December 2012Landscapes
  48. 48. Outdoor Campaign Analysis Call, SMS 3G, rates, UP(E) ROWB BSNL had focus on VAS and price tactic campaignCompetition Analysis Confidential 11 December 2012Landscapes
  49. 49. MTSCompetition Analysis Confidential 11 December 2012Landscapes
  50. 50. Outdoor Campaign Analysis ½ P per sec, Data card, Delhi Karnataka MTS focused on price tactic campaign, with Data card communication runningCompetition Analysis Confidential 11 December 2012Landscapes
  51. 51. UNINORCompetition Analysis Confidential 11 December 2012Landscapes
  52. 52. Outdoor Campaign Analysis Call @ 29P, Branding, UP(E) UP(E) Branding, Karnataka Uninor had branding and price tactic campaignsCompetition Analysis Confidential 11 December 2012Landscapes
  53. 53. ConfidentialLandscapes

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