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Competition Analysis

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  • 1. ConfidentialLandscapes
  • 2. Competition Analysis April 2010Competition Analysis Confidential 11 December 2012Landscapes
  • 3. All India Subscriber figure• Vodafone is third in terms of market share Source- Telecom Talk Mar’10 Competition Analysis Confidential 11 December 2012 Landscapes
  • 4. All India Outdoor Spends (April’10)• Vodafone is the sixth largest spender Competition Analysis Confidential 11 December 2012 Landscapes
  • 5. All India Outdoor Spends (April’10)• Vodafone contributes to 8% of the total outdoor spend Competition Analysis Confidential 11 December 2012 Landscapes
  • 6. Spends Analysis J&K (Apr’10) HP Punjab East UP• Vodafone is Haryana NE • Among the top two Delhi West UP Assam Rajasthan spenders in 4 circles Bihar and Jharkhand • Between the third and Gujarat MP and Chhattisgarh WB and A&N fifth spender in 9 circles Kolkata Orissa • Among the lowest Maharashtra and Goa spenders in 8 circles Mumbai AP Among top 2 spenders Karnataka Between 3rd and 5th Chennai spender TN Below the 5th spender Kerala Competition Analysis Confidential Landscapes
  • 7. CIRCLE WISE ANALYSISCompetition Analysis Confidential 11 December 2012Landscapes
  • 8. MumbaiSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 2nd largest in terms of market share, and is the 8th spender Presentation title in footer Confidential 11 December 2012 Landscapes
  • 9. Maharashtra & Goa (M&G)Subscriber Base (Mar’10) Spends (April ’10)Vodafone is 3rd largest in terms of market share, and is the 2nd largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  • 10. GujaratSubscriber Base (Mar’10) Spends (April ’10) Vodafone has the largest market share, and is the 6th largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  • 11. Madhya Pradesh & Chhattisgarh (MPCG)Subscriber Base (Mar’10) Spends (April ’10) Vodafone is 6th in terms of market share, and is the 5th largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  • 12. DelhiSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 4th largest in terms of market share, and spends the least Presentation title in footer Confidential 11 December 2012 Landscapes
  • 13. Uttar Pradesh (East)Subscriber Base (Mar’10) Spends (April ’10) Vodafone has the largest market share, and is the 3rd largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  • 14. Uttar Pradesh (West)Subscriber Base (Mar’10) Spends (April ’10) Vodafone has the largest market share, and is the 4th largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  • 15. PunjabSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 4th in terms of market share, and is the 5th largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  • 16. HaryanaSubscriber Base (Mar’10) Spends (April ’10) Vodafone has the largest market share, and is the 3rd largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  • 17. RajasthanSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 2nd in terms of market share, and is the 4th largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  • 18. Himachal PradeshSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 7th in terms of market share, and is the 2nd largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  • 19. Jammu & KashmirSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 5th in terms of market share, and is the top spender Presentation title in footer Confidential 11 December 2012 Landscapes
  • 20. Bangalore & Rest of KarnatakaSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 4th in terms of market share, and spends the least Presentation title in footer Confidential 11 December 2012 Landscapes
  • 21. ChennaiSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 3rd largest in terms of market share, and spends the least Presentation title in footer Confidential 11 December 2012 Landscapes
  • 22. Rest of Tamil NaduSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 3rd largest in terms of market share, and spends among the least Presentation title in footer Confidential 11 December 2012 Landscapes
  • 23. KeralaSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 3rd largest in terms of market share, and spends among the least Presentation title in footer Confidential 11 December 2012 Landscapes
  • 24. Hyderabad & Rest of Andhra PradeshSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 5th in terms of market share, and is the 7th largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  • 25. KolkataSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 2nd in terms of market share, and is the 5th largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  • 26. Rest of West BengalSubscriber Base (Mar’10) Spends (April ’10) Vodafone has the largest market share, and is the 2nd largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  • 27. North East and AssamSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 5th in terms of market share, and is the top spender Presentation title in footer Confidential 11 December 2012 Landscapes
  • 28. Bihar and Jharkhand (BTC)Subscriber Base (Mar’10) Spends (April ’10) Vodafone is 6th in terms of market share, and is the 5th largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  • 29. OrissaSubscriber Base (Mar’10) Spends (April ’10) Vodafone is 6th in terms of market share, and is the 5th largest spender Presentation title in footer Confidential 11 December 2012 Landscapes
  • 30. BRAND ANALYSISCompetition Analysis Confidential 11 December 2012Landscapes
  • 31. VODAFONECompetition Analysis Confidential 11 December 2012Landscapes
  • 32. Outdoor Campaign Analysis Call 121, Mumbai Vodafone had branding (Airship) and customer service campaign onCompetition Analysis Confidential 11 December 2012Landscapes
  • 33. AIRTELCompetition Analysis Confidential 11 December 2012Landscapes
  • 34. Outdoor Campaign Analysis Night calling, Mobile internet, Kolkata Karnataka Unlimited Roaming @ SMS, Gujarat 60P, Kerala Airtel had various campaigns running- with focus on price tactic campaigns and TG specific VAS (Mobile Internet)Competition Analysis Confidential 11 December 2012Landscapes
  • 35. IDEACompetition Analysis Confidential 11 December 2012Landscapes
  • 36. Outdoor Campaign Analysis Oongli Cricket, Data card, Kolkata Kerala Call @ 10P, Double UP(E) recharge, UP(W) Idea had various campaigns running with focus on Oongli CricketCompetition Analysis Confidential 11 December 2012Landscapes
  • 37. RELIANCECompetition Analysis Confidential 11 December 2012Landscapes
  • 38. Outdoor Campaign Analysis Broadband, 3 simple MPCG plans, MPCG SMS @ 1P, Call @ 20P, Gujarat Kolkata Reliance had price tactic campaigns, with Broadband communicationCompetition Analysis Confidential 11 December 2012Landscapes
  • 39. DOCOMOCompetition Analysis Confidential 11 December 2012Landscapes
  • 40. Outdoor Campaign Analysis My song, Buddy Net, UP(E) Kerala Daily Plan, Branding, Haryana Karnataka DOCOMO had VAS and branding campaigns runningCompetition Analysis Confidential 11 December 2012Landscapes
  • 41. TATA INDICOMCompetition Analysis Confidential 11 December 2012Landscapes
  • 42. Outdoor Campaign Analysis Data card, Pay Per Call, ROWB Kerala Tata Indicom had Pay Per Call campaign running all over, with Data card communicationCompetition Analysis Confidential 11 December 2012Landscapes
  • 43. AIRCELCompetition Analysis Confidential 11 December 2012Landscapes
  • 44. Outdoor Campaign Analysis Always Live, INQ, TN Kerala Aircel had TG specific VAS campaign (Internet on mobile) runningCompetition Analysis Confidential 11 December 2012Landscapes
  • 45. VIRGINCompetition Analysis Confidential 11 December 2012Landscapes
  • 46. Outdoor Campaign Analysis STD @ 20P, Maharashtra Virgin had only price tactic campaign running all overCompetition Analysis Confidential 11 December 2012Landscapes
  • 47. BSNLCompetition Analysis Confidential 11 December 2012Landscapes
  • 48. Outdoor Campaign Analysis Call, SMS 3G, rates, UP(E) ROWB BSNL had focus on VAS and price tactic campaignCompetition Analysis Confidential 11 December 2012Landscapes
  • 49. MTSCompetition Analysis Confidential 11 December 2012Landscapes
  • 50. Outdoor Campaign Analysis ½ P per sec, Data card, Delhi Karnataka MTS focused on price tactic campaign, with Data card communication runningCompetition Analysis Confidential 11 December 2012Landscapes
  • 51. UNINORCompetition Analysis Confidential 11 December 2012Landscapes
  • 52. Outdoor Campaign Analysis Call @ 29P, Branding, UP(E) UP(E) Branding, Karnataka Uninor had branding and price tactic campaignsCompetition Analysis Confidential 11 December 2012Landscapes
  • 53. ConfidentialLandscapes