Brand Building 3

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Brand Building 3

  1. 1. INDEX FOOD COLA TOOTHBRUSHTOOTHPASTE SOAP WATER TEA CELLPHONE CELLULAR SERVICE
  2. 2. PEN DEODRANT CLOTHESPETROL/GAS COMPUTER FOOTWEAR TRANSPORTATION
  3. 3. FOOD 1 2 3QUAKER 2 KELLOGGS 1 MAYPO 3
  4. 4. REASON OF POSITIONINGKELLOGGS:1. BECAUSE I GET TO SEE MAXIMUM NUMBER OF ADS AMONG THE CATEGORY OF CEREALS AND CORN FLAKES.2. VARIETY OF FLAVOURS.3. LARGER QUANTITY THEN THE COMPITETORS BRAND.4. AVAILABEL EVERYWHERE.5. GREAT TASTE.6. INEXPENSIVE.7. BRITISH PRODUCT.8. HIGHEST AMOUNT OF PROTIENS.ALL THE INFORMATION ABOVE IS MENTIONED IN THE AD ALSO WHICHCOVERS ALL MY EXPECTATION.QUAKER:1. THE PRODUCT IS WHEAT DOMINANT.2. FLAVOURS ARE ADDED IN A SMALL PROPORTION LIKE INGREDIENT.3. ADDED SUGAR.4. TASTE‟S SOGGY.5. VERY LESS ADS TO REMEMBER.6. MODERATE AMOUNT OF PROTIENS.ADS DO NOT HIGHLIGHT ON THE PRODUCT AND ITS BENEFIT BUTHIGHLIGHT’S MORE ON THE MANUFACTURER.MAYPO:1. NO ADVERTISEMENTS AT ALL.2. NOT AVAILABLE EVERYWHERE.3. SOLD AT ONLY ONE STRATEGIC POINT.4. LOWEST AMOUNT OF PROTIEN.
  5. 5. COLA 1 2 3 PEPSI 2 THUMPS UP 1COCA COLA 3
  6. 6. REASON OF POSITIONINGTHUMPS UP:IT GIVES ME AN EMOTIONAL FEELING OF:1. STRONG.2. MACHO.3. DARING.4. BOLD.5. GROWN UP.6. THRILL.7. ADVENTURE.THE ABOVE ASPECTS MAKE ONE FEEL BOLD AND HUNK.PEPSI:IT GIVES ME AN EMOTIONAL FEELING OF:1. YOUNG.2. YOUTHFUL.3. ASPIRATIONS.4. TRENDY.5. MORE OUT OF LIFE.6. NEXT GENERATION.THE ABOVE ASPECTS ARE COMMON IN EVERY TEENAGER THESE DAYS.COKE:IT GIVES ME AN EMOTIONAL FEELING OF:1. HAPINESS.2. TOGETHERNESS.3. MEMORIES.4. AMERICANA.5. THE COLOR RED.6. THE REAL THING.ALL THE ABOVE ASPECTS DON’T APPEAL MORE THEN THUMPS UP.
  7. 7. TOOTHBRUSH1 2 3 ORAL BAQUAFRESH 1 2COLGATE 3
  8. 8. REASON OF POSITIONINGORAL B:1. THE BRAND MORE DENTIST USES THEMSELVES WORLDWIDE.2. THE ORAL B BRAND IS A WORLDWIDE LEADER IN OVER $5 BILLION BRUSHING MARKET.3. ORAL B MANUAL TOOTHBRUSH ARE USED BY MORE DENTISTS THAN ANY OTHER BRAND IN THE U.S.4. IT HAS AN INTERNATIONAL RECOGNIZATION.5. IT HAS AN INTERNATIONAL STANDARD REPUTATION.AQUAFRESH:1. IT IS A DELICATE BRUSH, BREAKS OFF EASILY IF NOT USED PROPERLY.2. QUIET FLEXIBLE BUT THE NECK IS DELICATE.3. NUMBERS OF ADS ARE LESS COMPARED TO ORAL B.4. VERY FEW COMMERCIALS, ALSO DOES NOT ACT AS AN AID TO MEMORY.COLGATE:1. MAXIMUM NUMBER OF ADS IN THE CATOGERY WHICH ACTS AS AN AID FOR MEMORY.2. BRISTELS ARE HARD AND ROUGH.3. UNCOMFORTABLE HANDLING.4. LESS VARITIES AVAILABLE.
  9. 9. TOOTHPASTE1 2 3CLOSE UP 2 AQUAFRESH 1COLGATE 3
  10. 10. REASON OF POSITIONINGAQUAFRESH:1. MUMMY USES AQUAFRESH TOOTHBRUSH, AQUAFRESH IS THE ONLY NAME SHE REMEMBERS WHEN SHE IS OUT TO PURCHASE DENTAL PRODUCTS.2. DISTINCTIVE FLAVOURS FROM THOSE OF COMPITETORS FOR INSTANCE: FRESH AND MINT, MILD AND MINT, MULTI ACTION WHITENING, MULTI ACTIVE AND COMPLETE CARE.CLOSE UP:1. PREFERRED ONLY IF THE WHITENING CRYSTAL FLAVOUR IS AVAILABE AGAINST THE AQUAFRESH BRAND.COLGATE:1. THE LAST OPTION IF AQUAFRESH AND CLOSE UP IS NOT AVAILABLE.
  11. 11. SOAP1 2 3PEARS 2 LIFEBUOY 1CINTHOL 3
  12. 12. REASON OF POSITIONING LIFEBUOY:1. THE ORIGNAL “LIFEBUOY SOAP” IS THE MOST FAMOUS SOAP IN THE WORLD.2. THE ORIGNAL RED IS NOT AVALIABLE EVERYWHERE, AVAILABLE AT SELECTED STORES.3. IT‟S A UNILEVER PRODUCT THE CORE IDENTITY THAT CAN BE TRUSTED AND IT IS AVAILABLE SINCE DECADES. PEARS:1. IT‟S SOFT AND LESS HARSH ON THE SKIN.2. I USE IT WHENEVER I FIND MY SKIN DRY.3. PREFERRED IN WINTER. CINTHOL:1. REARLY USED OUT OF COMPULSATION.2. GOOD FRAGRANCE.3. RED PACKAGING IS DECEPTIVE.4. FIGHTS BODY ODOUR.
  13. 13. WATER 1 2 3 BISLERI 2 AQUAFINA 1 1AQUA 3
  14. 14. REASON OF POSITIONINGAQUAFINA:1. IT TASTES DISTINCT AND HAS A UNIQUE TASTE.2. IT IS A PRODUCT OF PEPSI CO.3. PEPSI IS A BRAND THAT IS IN THE MARKET SNCE DECADES.4. PACKAGING IS SIMPLY AWESOME.BISLERI:1. IT‟S BOUGHT AS AN ALTERNATIVE FOR AQUIFINA.2. TASTES ASUSUAL LIKE WATER.3. PACKAGING IS SIMPLE.4. GOOD NUMBER OF ADS.5. AVAILABLE EVERYWHERE.6. CHEAPER THEN THE REST.AQUA:1. IT IS A LOCAL BRAND AND COST IS EQUAVALENT TO AQUAFINA AND BISLERI.2. NO BRAND IMAGE.3. NO SIGNIFICANCE.
  15. 15. TEA 1 2 3RED LABEL TATA TEA 2 1TETLY 3
  16. 16. REASON OF POSITIONINGTATA TEA:1. IT BELONGS TO TATA A BRAND THAT HAS ITS ORIGIN FROM INDIA.2. IT IS AWESOMELY REFRISING.3. WORTH FOR IT‟S COST.4. SMELLS GOOD.5. MAXIMUM NUMBER OF ADS WHICH LEAVES A REALATED IMRESSION.RED LABEL:1. AMOUNT OF ADS AND CAMPAIGN HAS REDUCED OFFLATE.2. IT WAS THE FIRST PREFERENCE BUT BECAUSE OF LAC OF ADS ONE TENDS TO FORGET AT THE TIME AND PLACE OF PURCHASE.3. OLD FASHIONED PACKAGING THAT IS NOT ATTRACTIVE AND DOEST NOT STAND OUT OF THE SHELF OR RACK TO GRAB ATTENTION.TETLY:1. LESS QUANTITY AND COSTLY.2. A PRODUCT OF TATA SO IT‟S CONSIDERED SAME PRODUCT BUT DIFFERENT PACKAGING.3. THERE IS NO PROPER EFFORT OF CREATING A BRAND IDENTITY.
  17. 17. CELL PHONE 1 2 3SONY ERICSSON 2 NOKIA 1SAMSUNG 3
  18. 18. REASON OF POSITIONINGNOKIA:1. IT IS EXTREMLY USER FRIENDLY.2. IT HAS A VARIETY.3. IT HAS DIFFERENT RANGES ACCORDING TO RATES.4. IT HAS CAPTURED THE MARKET AS THE MOST USER FRIENDLY AND TRUSTWORTHY MOBILE ON EARTH.5. IT HAS CREATED A BRAND IDENTITY AND MAINTAINED IT BY REGULAR ADS AND CAMPAIGN.6. NEW RANGE AND UPGRADATION IN REGULAR INTERVALS.7. CORE IDENTITY AS WORLDS LARGEST MANUFACTURER OF CELLULAR PHONES.8. GOOD RESALE VALUE.9. LARGE NUMBER OF CUSTOMER CARE OUT LETS.SONY ERICSSON:1. COMPLICATED IN HANDLING.2. THE NAME OF THE NEW PRODUCT IS IN NUMBERS OR COMBINATION OF NUMBERS AND LETTERS WHICH IS HARD TO RECOLLECT AT THE TIME OF PURCHASE.3. CELLPHONES PRODUCTION IS AN EXTENDED IDENTITY OF SONY ERICSSON.4. NO RESALE VALUE.5. AND NO CUSTOMER CARE OUTLETS.SAMSUNG:1. WHEN NOKIA AND SONY ERICSSON BOTH ARE OFFERING WIDE VARIETY AND RANGE WHY SAMSUNG?
  19. 19. CELLULAR SERVICE 1 2 3 VODAFONE 1AIRTEL 2BPL 3
  20. 20. REASON OF POSITIONINGVODAFONE:1. PROMPT SERVICE.2. GOOD CUSTOMER SERVICE.3. WIDE NETWORK COVERAGE.4. EASILY ACCESSABLE: NATIONAL AND INTERNATIONAL.5. ENORMOUS VALUE ADDED SERVICES.6. CUSTOMER ORIENTED TARIFF PLANS.7. QUICK AND PROMPT SERVICE.8. AWESOME VOICE CLEARITY.AIRTEL:1. VODAFONE PRECEDES AIRTEL.2. CUSTOMERS WHO OPTED FOR VODAFONE BEFORE AIRTEL CAME INTO THE MARKET HAD DEVELOPED BRAND LOYALTY HENCE THEY DID NOT SWITCH TO AIRTEL.3. ANOTHER REASON IS CHANGE OF NUMBERS WOULD LEAD TO A BIG HASSEL.BPL:1. IT HAD ENTERED THE MARKET AND WAS SUCCESSFUL TO A CERTAIN EXTINT.2. BUT LOST ITS GRIP AFTER VODAFONE AND AIRTEL ENTERED THE COMPITETION.3. BPL LATER GAVE UP AND MERGED WITH VODAFONE.
  21. 21. PEN 1 2 3PARKER LEXI 2 1 PIERRE CARDIN 3
  22. 22. REASON OF POSITIONINGLEXI: 1. CHEAP AND BEST AT RS 5/- ONLY. 2. IT‟S SMOOTH, CRISP, STURDY AND DURABLE. 3. NO REGRETS IF IT‟S LOST OR GETS DAMAGED. 4. PRICE IS ITS U.S.P WHICH MAKES ONE BUY AND IT‟S WORTH BUYING AS RESULTS ARE OPTIMUM. PARKER: 1. IT‟S USED FOR SIGNTURES AND SMALL WRITINGS. 2. PEOPLE WHO WANT TO MAKE STATEMENT‟S LIKE “THEY USE ONLY BRANDED PRODUCTS”. USE PARKER. PIERRE CARDIN: 1. VERY COSTLY AND RARELY FOUND AT SELECTED STORES ONLY.
  23. 23. DEODRANT 1 2 3ADIDAS . 2 AXE 1 NIVEA 3
  24. 24. REASON OF POSITIONINGAXE:1. YOUTH FUL.2. TEENACIOUS.3. ATTRACTIVE.4. FOR GUYS ONLY.5. SEDUCTIVE.6. ENORMOUS FLAVOURS.7. GOOD AND ATTRACTIVE PACKAGING.8. STYLISH FEEL.9. LONG LASTING FRAGNANCE.ADIDAS:1. SPORTS IMAGE.2. NEITHER OCCASIONAL.3. NOR DAILY USE.4. VERY LESS ADS AND CAMPAIGNS COMPARED TO AXE.5. AVAILABLE AT BRANDED AND REPUTED STORES ONLY.6. COSTLIER THEN AXE.NIVEA:1. VERY GOOD FRAGNANCE.2. IT‟S ABSOLUTELY DRY WHEN SPRAYED ON THE BODY.3. IT‟S NOT WET OR STICKY.4. WORKS BETTER THEN AXE AND ADIDAS.5. NOT AVAILABLE ALL THE TIME.6. NO ADS OR CAMPAIGNS.
  25. 25. CLOTHES 1 2 3 LEVISHOLLISTER 1 2ABERCROMBIE & FITCH 3
  26. 26. REASON OF POSITIONINGLEVIS STRAUSS:1. GOOD FABRIC.2. COMFORTABLE.3. STYLISH.4. A WELL KNOWN BRAND SINCE A CENTURY.5. SEXY.6. ATTRACTIVE.7. RICH.8. CLASSIC.9. RUGGED10. FASHION.HOLLISTER:1. AMERICAN BRAND.2. HIGH CLASS CASUALS.3. 100% COTTON.4. LIGHT WEIGHT.5. ELEGANCE.6. DESCENCY.PREFERRED ON OCCASIONS AND FORMAL DRESS CODE.ABERCROMBIE & FITCH:1. GOOD FABRIC.2. COMFORTABLE.3. 100% AMERICAN.
  27. 27. PETROL/GAS 1 2 3BP HP2 1INDIAN OIL 3
  28. 28. REASON OF POSITIONINGHINDUSTAN PETROLEUM:1. ONE OF THE OLDEST AND LARGEST PETROLEUM CORPORATION LIMITED IN INDIA.2. PETROL IS PERFECT3. NO ADULTERATION.4. ENABELS SMOOTH OPERATION OF VEHICLE.5. NEAR BY TO HOUSE.6. ALL PETROL BUNKS ARE STUATED AT STRATIGIC LOCATION.BRITISH PETROLEUM:1. BEST SUITABLE FOR VEHICLE.2. GOOD QUALITY OIL.3. OPTIMUM RESULTS OF ENGINE.4. ADVANCED AND GOOD USE OF TECHNOLOGY.INDIAN OIL:1. NO STANDARDIZATION.2. HIGH LEVEL OF ADULTERATION.3. UNCLEAN.
  29. 29. COMPUTER 1 2 3 DELL HP 1 2LENOVO 3
  30. 30. REASON OF POSITIONINGDELL:1. SUPERIOR TECHNOLOGY.2. GOOD AFTER SALES SERVICE.3. ALLOWS CUSTOMERS TO CUSTOMIZE THEIR OWN CONFIGURATION.4. NO HIDDEN COSTS OR DEALS.5. SIMPLE AND STRAIGHT FORWARD BUSINESS.6. NO MIDDLE MEN BUSINESS.HP:1. PRODUCT RANGE IS NOT UP TO THE MARK.2. VERY LIMITED OPTIONS.3. NOT OFFERING THAT QUALITY WHICH IS OFFERED IN THE USA.LENOVO:1. VERY GOOD COMPUTERS.2. BUT NO VARITIES.3. NO SELF CUSTOMIZING OPTIONS.4. ONLY ONE OR TWO PROMINENT SERIES.
  31. 31. FOOTWEAR 1 2 3ADIDAS NIKE 2 1REEBOK 3
  32. 32. REASON OF POSITIONINGNIKE:1. TRADITIONALLY SPORTY.2. STYLISH.3. THE NAME THAT IS RULING SINCE DECADES.4. ONLY THE SYMBOL IS ENOUGH FOR IDENTIFICTION.5. NUMBER ONE BRAND IMAGE.6. FASHION. REEBOK AND ADIDAS ARE PREFERRED AS SECOND AND THIRD ON THE BASIS OF STYLE, DESIGN AND AVAILABILITY.
  33. 33. TRANSPORTATION 1 2 3MAHINDRA SCORPIO HONDA CITY 2 1MITSUBISHI ECLIPSE 3
  34. 34. REASON OF POSITIONINGHONDA CITY:1. AERODYNAMIC DESIGN.2. LUXURY.3. COMFORT.4. SHARP HANDLING.5. NUMBER ONE CAR MAKERS IN THE WORLD.6. SYMBOL OF DEGNITY.MAHINDRA SCORPIO:1. STURDY.2. MACHO MAN.3. STRONG.4. HUGE.5. HIGH TERRAN.6. SYMBOL OF SUBSTANCE.MITSUBISHI ECLIPSE:1. SPEED.2. HIGH OCTANE.3. SLEEK.4. FAST.5. SPORTY.6. YOUNG.7. STYLISH.
  35. 35. BENEFITS KELLOGGS QUAKER MAYPOEMOTIONAL INEXPENSIVE. HELPS REDUCE OFFERS BRITISH PRODUCT. COLESTRAL. WHOLEGRAIN NUTRITION. BUILDS STRONG HIGHER SOLUBLE MEMORY POWER. FIBRE THAN CONTAINS OTHER GRAINS. SOLUBLE FIBRE STRENGTH AND LIKE WHEAT, RICE ENERGY WHOLE WEIGHT AND CORN WHICH DAY LONG. MANAGEMENT. COVERS 4.3%PER 100GM.FUNCTIONAL CARTON CARTON SILVER PAPER PACKAGING. PACKAGING. WRAPPING. SILVER PAPER SILVER PAPER WRAPPING. 100% NATURAL. WRAPPING. TAKES MAXIMUM INGREDIENTS AND 3 MINUTES. VITAMINS TABLE. CAN HAVE WITH HIGHEST AMOUNT MILK OR MAKE OF PROTIENS UPMA OUT OF IT. GIVES ENERGY THROUGHOUT THE DAY. QUICK AND FAST SERVINGSELF- AFTER HAVING ONLY TWO THE ONLYEXPRESSIVE KELLOGGS SERVINGS A DAY HEALTHY WAY TO PEOPLE CAN KEEPS YOU START YOUR DAY. MEMORIZE HEALTH AND NUMBER PLATES, ACTIVE. STREET NAMES, AND PHONE NUMBERS EASILY.
  36. 36. BENEFITS THUMPS UP PEPSI COCA COLAEMOTIONAL STRONG, MACHO, YOUNG, HAPINESS, DARING, BOLD, YOUTHFUL, TOGETHERNESS, GROWN UP, ASPIRATION, MEMORIES, THRILL AND TRENDY, MORE AMERICANA, THE ADVENTURE. OUT OF LIFE AND COLOR RED AND NEXT THE REAL THING. GENERATION.FUNCTIONAL STRONG IN TASTE SWEET TASTE. EXTREMELY SOFT. AMONG THE REST. CAN BE USED WITH HARD DRINKS.SELF- TASTE THE NEXT FESTIVALS AREEXPRESSIVE THUNDER. GENERATION. INCOMPLETE WITHOUT COKE.
  37. 37. BENEFITS ORAL B AQUAFRESH COLGATEEMOTIONAL WORLDS NO 1 ASSURANCE OF DENTISTS ADVICE TOOTHBRUSH. FLEXIBILTY THAT FOR STRONGER CLEANS IN EVERY AND HEALTHIER IMPORTED. NOOK AND TEETH. CORNER. KEEPS ONE HEALTHY. GIVES SHINING, DAZZLING TEETH.FUNCTIONAL SMOOTH, SOFT FLEXIBLE STRONG GRIP. AND GOOD GRIP. ENOUGH TO REACH EVERY CRIS CROSS TOOTH BRUSH CORNER. BRISTELS TO WITH TONGUE CLEAN BETWEEN CLEANER. SHARP BRISTELS THE TEETHS. TO CLEAN TOOTH PLAGUE.SELF- THE BRAND MORE KING OF DENTIST‟SEXPRESSIVE DENTIST USES FLEXIBLITY. ADVICE. THEMSELVES WORLDWIDE. SO FLEXIBLE INDIAN DENTAL THAT IT REACHES ASSOCIATION. EVERY CORNER OF EVERY TOOTH.
  38. 38. BENEFITS AQUAFRESH CLOSE UP COLGATEEMOTIONAL HEALTHY WHITE CONFIDENCE 24 FRESH BREATH. SHINING, CLEAN HOURS. AND SPARKLING TEETH. IMPORTED.FUNCTIONAL VARIETY OF WHITENING MICRO WHITENERS. FLAVOURS LIKE CRYSTALS KEEPS (CLEAN) FRESH AND MINT, TEETH CLEAN, MILD AND MINT SPARKLING AND FLUORIDE.(HEALTHY WHICH GIVE FRESH BREATH 24 TEETH) MULTI ACTION HOURS. WHITENING, VITAMINS. MULTI ACTIVE VITAMIN E (STRONGNESS) AND COMPLETE ACETATE FOR CARE. TEETH. FOR CLEAN TEETH.SELF- COMPLETE DAZZLING TEETH VITAMIN FLUORIDEEXPRESSIVE MOUTH FITNESS. THAT WILL SYSTEM. IMPRESS.
  39. 39. BENEFITS LIFEBUOY PEARS CINTHOLEMOTIONAL THE MOST SOFT SKIN. FRESHNESS. FAMOUS SOAP IN THE WORLD. SMOOTH SKIN. AVAILABLE AT BEAUTIFUL SKIN. SELECTED STORES ONLY. ATTRACTIVE SKIN. TANDURUSTI (HEATHY). FAIRNESS. FRESHNESS. YOUNGNESS. GERM FREE PURE CLEAN AND NATURAL ANTIBACTERIAL SOAP.FUNCTIONAL KILLS EVERY CLEANS EVERY KILLS GERMS LITTLE BACTERIA, SINGLE PORE OF AND MICRO THE SKIN. FIGHTS BODY GERMS. ODOUR. TRANSPARENT. FRESHNESS 24 HOURS. STOPS SKIN DRYNESS AND ATTRACTIVE BREAKAGE FRAGRANCE. ESPECIALLY IN WINTER. KEEPS BODY ODOUR AWAY. BOX PACKING.SELF- WHERE THERE IS BEAUTIFULL FRESHNESS THATEXPRESSIVE LIFEBUOY, THERE YOUNG NEVER GIVES UP. IS FITNESS, ATTRACTIVE SKIN HEALTH AND EVERYDAY. FRESHNESS.
  40. 40. BENEFITS AQUAFINA BISLERI AQUAEMOTIONAL PRODUCT OF PEPSI REDUCES ONLY SATISFIES CO. HENCE A DEHYDRATION. THIRST. BRANDED PRODUCT. HYGINE, SOPHISTICATION, HIGH LEVEL. REDUCES DEHYDRATIONFUNCTIONAL QUENCHE‟S QUENCHE‟S QUENCHE‟S THIRST. THIRST ONLY. THIRST ONLY. GIVES HIGH AMOUNT OF OXYGEN WHICH IS GOOD FOR BLOOD.SELF- PURE WATER SWEET TASTE OF AS PURE AS DEW.EXPRESSIVE PURE TASTE. PURITY.
  41. 41. BENEFITS TATA TEA RED LABEL TETLYEMOTIONAL REFRESHING ANY HELPS STIMULATE CHANGES MOOD. TIME. CARRY ON DAY TODAY ACTIVITY. EXPORT QUALITY BRAND. GOOD QUALITY.FUNCTIONAL REFRESHING. REFRESHING FRESHNESS. PROVIDES ENERGY. AROUSES REALIZATION.SELF- YOU WONT JUST ACTIVENESS 24 STRONG ANDEXPRESSIVE WAKE UP. YOU HOURS. POWERFUL WILL REALIZE. AWEAKNING.
  42. 42. BENEFITS NOKIA SONY SAMSUNGEMOTIONAL NUMBER ONE IN EXTENDED AAMIR KHANS THE WORLD. IDENTITY OF ONE CHOICE AND OF THE LARGEST ADVICE. MOST CONVINENT MANUFACTURER AND USER OF CONSUMER FRIENDLY PHONE. DURABLES. GOOD AFTER SALES SERVICES. IMPORTED.FUNCTIONAL COMMUNICATION COMMUNICATION COMMUNICATION ANY WHERE AND ANY WHERE AND ANY WHERE AND EVERY WHERE. EVERY WHERE. EVERY WHERE. INBOUND AND INBOUND AND INBOUND AND OUT BOUND OUT BOUND OUT BOUND CALLING. CALLING. CALLING. INTERNET. INTERNET. INTERNET. TEXT MESSAGE. TEXT MESSAGE. TEXT MESSAGE. PHOTOS, VIDEOS, PHOTOS, VIDEOS, PHOTOS, VIDEOS, MUSIC AND MUSIC AND MUSIC AND MULTIMEDIA. MULTIMEDIA. MULTIMEDIA.SELF- CREATING NEW LEADERS OF FUTURISTIC.EXPRESSIVE RELATIONSHIPS, TECHNOLOGY BRINGING PEOPLE TOGETHER, CONNECTING PEOPLE.
  43. 43. BENEFITS VODAFONE AIRTEL BPLEMOTIONAL INTERNATIONAL INDIAN BRAND. PART OF BRITISH BRAND. PRODUCTS LIMITED. (BPL) ONE OF THE WORLDS LARGEST INTERNATIONAL. CELLULAR SERVICES. NUMBER ONE IN U.K AND INDIA.FUNCTIONAL WIRELESS WIRELESS WIRELESS COMMUNICATION COMMUNICATION COMMUNICATION FACILITY. FACILITY. FACILITY. WIRELESSES WIRELESSES WIRELESSES INTER NET. INTER NET. INTER NET. MULTIMEDIA MULTIMEDIA MULTIMEDIA ACCESS. ACCESS. ACCESS. GPRS, EDGE MMS, GPRS, EDGE MMS, GPRS, EDGE MMS, SMS. SMS. SMS. INTERNATIONAL INTERNATIONAL INTERNATIONAL AND NATIONAL AND NATIONAL AND NATIONAL ROAMING AND ROAMING AND ROAMING AND CALLING SERVICE. CALLING SERVICE. CALLING SERVICE. VARIETY OF VARIETY OF VARIETY OF TARIFF PLANS. TARIFF PLANS. TARIFF PLANS.SELF- WHERE EVER YOU EXPRESS LIVE WIRE FREE.EXPRESSIVE GO OUR NETWORK YOURSELF. FOLLOWS YOU.
  44. 44. BENEFITS LEXI PARKER PIERRE CARDINEMOTIONAL CHEAP AND BEST. INTERNATIONAL. HIGH LEVEL. NO SOPHISTICATED. INTERNATIONAL MAINTAINENCE BRAND. REQUIRED. AMITAB BACHAN‟S IMPORTED. MAXIMUM USAGE CHOICE. IN MINIMUM ELEGANCE. EXPENCE. EXECUTIVE. EXECUTIVE. EXQUISITE. STYLE.FUNCTIONAL SMOOTH AND SOFT, SMOOTH SOFT, SMOOTH CRISP WRITING. AND CRISP AND CRISP WRITING. WRITING. SIGNATURE. SIGNATURE. SIGNATURE. DRAWING. DRAWING. DRAWING.SELF- INTELLEGENT SIGN OF SOPHISTICATIONEXPRESSIVE STUDENT‟S SOPHISTICATION. AND STYLE WITH CHOICE. ELEGANCE.
  45. 45. BENEFITS AXE ADIDAS NIVEAEMOTIONAL YOUTH FUL. SPORTS IMAGE. VERY GOOD FRAGNANCE. TEENACIOUS. NEITHER OCCASIONAL. IT‟S ABSOLUTELY ATTRACTIVE. DRY WHEN NOR DAILY USE. SPRAYED ON THE FOR GUYS ONLY. BODY. AVAILABLE AT SEDUCTIVE. BRANDED AND IT‟S NOT WET OR REPUTED STORES STICKY. ENORMOUS ONLY. FLAVOURS. COSTLIER THEN GOOD AND AXE. ATTRACTIVE PACKAGING. STYLISH FEEL. LONG LASTING FRAGNANCE.FUNCTIONAL STOPS BODY STOPS BODY STOPS BODY ODOUR. ODOUR. ODOUR. FIGHTS BODY FIGHTS BODY FIGHTS BODY ODOUR. ODOUR. ODOUR. SEDUCTIVE KEEPS BODY FRAGRANCE. ODOUR AWAY EVEN IF YOU SWEAT.SELF- SEDUCTIVE SPORTS 24*7 BODY THE WHOLEEXPRESSIVE FRAGRANCE. ODOUR=0. WORLD DEMANDS AND IS ATTRACTS LIKE COMFORTABLE MAGNET. WITH NIVEA.
  46. 46. BENEFITS LEVIS HOLISTER ABERCROMBIE & STRAUSS FITCH.EMOTIONAL GOOD FABRIC. AMERICAN BRAND. GOOD FABRIC. COMFORTABLE. HIGH CLASS COMFORTABLE. STYLISH. CASUALS. 100% AMERICAN A WELL 100% COTTON. KNOWN BRAND SINCE A LIGHT WEIGHT. CENTURY. ELEGANCE. SEXY. ATTRACTIVE. DESCENCY. RICH. CLASSIC. RUGGED. FASHION.FUNCTIONAL COVER THE COVER THE BODY. COVER THE BODY. BODY.SELF- ORIGNAL PURE AMERICAN. THE AMERICANEXPRESSIVE JEANS AND LIFESTYLE. AUTHENTIC CLOTHING.
  47. 47. BENEFITS HINDUSTAN BRITISH INDIAN OIL PETROLEUM PETROLEUMEMOTIONAL ONE OF THE GOOD SERVICES AT FRIENDLY. OLDEST AND THE PETROL BUNK. LARGEST GOOD QUALITY. PETROLEUM CORPORATION ADVANCED AND LIMITED IN GOOD USE OF INDIA. TECHNOLOGY. PETROL IS PERFECT. ENABELS SMOOTH OPERATION OF VEHICLE. NEAR BY TO H ALL PETROL B NEAR BY TO HOUSE. ENABELS SMO ALL PETROL BUNKS ARE STUATED AT STRATIGIC LOCATION. NEAR BY TO H ALL PETROL B PETROL IS PER NO ADULTERA ENABELS SMO NEAR BY TO H ALL PETROL BFUNCTIONAL REFINED REFINED PETROLEUM REFINED PETROLEUM USED AS FUEL IN PETROLEUM USED AS USED AS FUEL VEHICLES. FUEL IN VEHICLES. IN VEHICLES.SELF- NUMBER ONE. DELEVERING INDIAS ONLYEXPRESSIVE BUSINESS ALL OVER TRANSPORTATION. THE WORLD.
  48. 48. BENEFITS DELL HP LENEVOEMOTIONAL SUPERIOR AMERICAN CHINESE TECHNOLOGY. TECHNOLOGY. TECHNOLOGY. GOOD AFTER SHAH RUKH KHAN‟S SAIF ALI KHAN‟S SALES SERVICE. CHOICE. CHOICE. ALLOWS CUSTOMERS TO CUSTOMIZE THEIR OWN CONFIGURATION. NO HIDDEN COSTS OR DEALS. SIMPLE AND STRAIGHT FORWARD BUSINESS. NO MIDDLE MEN BUSINESS. CUSTOMERS ARE TRUSTED AS FRIENDS.FUNCTIONAL INTERNET. INTERNET. INTERNET. MULTIMEDIA. MULTIMEDIA. MULTIMEDIA. WORK. WORK. WORK. ENTERTAINMENT ENTERTAINMENT ENTERTAINMENT EDUCATION EDUCATION EDUCATIONSELF- ENGINEERING IT‟S TIME YOU GOT THINK PAD.EXPRESSIVE FOR EXTRA WHAT YOU ORDINARY WANTED. DEMANDS.
  49. 49. BENEFITS NIKE ADIDAS REEBOKEMOTIONAL TRADITIONALLY COMFORT. COMFORT. SPORTY. FASHION. FASHION. STYLISH. STYLE. STYLE. THE NAME THAT IS RULING SINCE DECADES. ONLY THE SYMBOL IS ENOUGH FOR IDENTIFICTION. NUMBER ONE BRAND IMAGE. FASHION.FUNCTIONAL PROTECTS FEET. PROTECTS FEET. PROTECTS FEET. KEEPS FEET IN KEEPS FEET IN KEEPS FEET IN GOOD GOOD SHAPE. GOOD SHAPE. SHAPE. AVOIDS INJURY. AVOIDS INJURY AVOIDS INJURYSELF- JUST DO IT. IMPOSSIBLE IS I AM WHAT I AM.EXPRESSIVE NOTHING A CELEBRITY EVERYTIHN IS ATHLETE USING POSSIBLE IF YOU THE SHOES. HAVE ADIDAS.
  50. 50. BENEFIT HONDA MAHINDRA MITSUBISHI SCORPIO ECLIPSEEMOTIONAL AERODYNAMIC STURDY. SPEED. DESIGN. MACHO MAN. HIGH OCTANE. LUXURY. STRONG. SLEEK. COMFORT. HUGE. FAST. SHARP HANDLING. HIGH TERRAN. SPORTY. NUMBER ONE CAR SYMBOL OF MAKERS IN THE SUBSTANCE. YOUNG. WORLD. STYLISH. SYMBOL OF DEGNITY.FUNCTIONAL TRANSPORTATION. TRANSPORTATION. TRANSPORTATION.SELF- WE MAKE IT LIKE NOTHING DRIVE TO THRILL.EXPRESSIVE SIMPLE. ELSE.
  51. 51. BRAND. A NAME, TERM, DESIGN, SYMBOL OR ANY OTHER FEATURE THATIDENTIFIES ONE SELLER‟S GOOD OR SERVICESAS DISTINCT FROM THOSE OFOTHER SELLERS. A BRAND MAY IDENTIFY ONE ITEM, A FAMILY OF ITEMS, ORALL ITEMS OF THAT SELLER.
  52. 52. PRODUCT BRANDGENERIC UNIQUEEASY TO COPY DISTINCTFUNCTIONAL CAN‟T BE COPIEDCONCRETE EMOTIONALRATIONAL FUNCTIONALTRANSACTION ORIENTED CONCEPTUALDESCRIBES „WHAT‟ PERCEIVED RELATIONSHIP ORIENTED DESCRIBES „WHAT‟ AND „WHO‟

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