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A product
 

A product

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    A product A product Document Transcript

    • PRODUCT Presented by: Priyanker Kashyap Safder M A Priyanka Verma
    • WHAT IS A PRODUCT A product is anything that can offered to market for attention, acquisition ,use, consumption that might satisfy a want or need.
    • ProductTangible IntangibleProduct ProductGoods Services
    • FEATURES OF PRODUCT TangibilityAssociated IntangibleAttributes Attributes Features of Product Exchange Customer value Satisfaction
    • LEVEL OF PRODUCT Potential Unexpected Feature ProductAugmented Luxury Feature ProductExpected Product Expected Feature Generic Product Basic Feature Core Basic Product Benefit
    • CLASSIFYING PRODUCTNon-Durable Products  Soft Drinks, Soaps, etc. TangibleDurable Goods  Furniture, Electronics, etc.Services Intangible  Appliance Repairs, Legal Advices
    • CLASSIFYING PRODUCTTangible Products further Classified as:  Consumer Products  Industrial Products
    • CONSUMER PRODUCTSConvenience Products o Soft drinks, Magazines, Laundry detergent, etc.Shopping Products o Major appliances, Television, Furniture, Clothing, etc.Specialty Products o Luxury Goods, such as Rolex watches or fine crystalUnsought Products o Life Insurance, Reference books, etc.
    • INDUSTRIAL PRODUCTSMaterials and Parts  Raw materials and parts  Manufactured materials and partsCapital Items  Installation  EquipmentSuppliers and Business services  Maintenance and repair items  Operating suppliers
    • PRODUCT MIX& PRODUCT LINE
    • PRODUCT MIXThe assortment of products that a company offers to a market Width Length Depth Consistency
    • PRODUCT MIXWidth – how many different product lines?Length – the number of items in the product mixDepth – The no. of variants offered in a product lineConsistency – how closely the product lines are related in usage
    • PRODUCT LINE One Product But Used in Different Areas. Lamps: • Table • Ceiling • Track • Desk
    • PRODUCT MIXProduct Line 1 Product Line 2 Product Line 3 Table Mobile Phone Bag • Kitchen • 2G • Hand • Dining Room • 3G • Travel • Coffee • Dual Sim • Laptop • Outdoor • Touch Screen • Sports • Conference • Android • Sling • Computer • Windows
    • CONCEPTUALIZATION OF PRODUCT MIX WIDTH Tata Tata Tata Tata Motors Steel Tea DTH# of Lines= 4 D Gemini Bus Bars E Tea P T Truck Plates H Car
    • PRODUCT MIX EXAMPLE Width (# of Lines)=5 Oral Skin Laundry Foods Tea Care Care Fair & Surf Excel Kissan Brooke Pepsodent Lovely BondDepth Pond’s Rin Knorr Close-up Lipton Vaseline Wheel Annapurna  Length (# of items)=13
    • THANK YOU