• The life style of villager is different from the metro or other cities. Even after the industrialization, most of the Indian population is engaged in agriculture. There are other people in rural India who earn their bread by various arts, handicrafts and couture and tourism. Tourism in India gives employment and business opportunities to many people who are employed in rural sector. Because of its importance rural tourism of India needs more attention and support
Rural tourism will bring people of differentcultures, faiths, languages and life-styles closeto one anotherAnd it will provide a broader outlook of life. Itwill not only generate employment for thepeople but it can also develop social, culturaland educational values
Although,there is phenomenal growth in Indian Tourism,but rural tourism,was never given any priority
The concept of rural tourism has a noblecause, it is another kind of sustainable tourismthat exploits resources in : rural regions, causes little or no harmfulimpact, and generatesincreasing benefits to rural areas in terms ofrural productivity, employment, improveddistribution of wealth, conservation of therural environment and culture, local peoplesinvolvement, and a suitable way of adaptingtraditional beliefs and values to modern times.
The main aim of the study is to measure thepotential of rural tourism in India. The specificobjectives of the study are :(1) To understand the potential of ruraltourism,(2) To find out the impact of rural tourism toour society(3) To identify the challenges andopportunities in rural tourism(4) To identify the essential elements fordevelopment of rural tourism
Study had been conducted to understand the taste andpreference of different classes of tourists.Whether there is a potential customer for rural tourism andthe physical characteristics that willappeal to tourists seeking a rural tourism, generally fall intothe following categories:• scenic value - including mountains, seashores, lakes,islands, rivers, and special interestscenery such as wetlands, native bush, geological features;• special wildlife assets - flora and fauna both native andexotic:• cultural assets - including historic buildings, towns,settlements, historic sites and othercultural experience opportunities, other ethnic heritage;• agricultural/horticultural/forestry assets - farm systems andactivities e.g. sheep rearing,cattle rearing, interesting crops, flowers etc;• special facilities for sporting activities - including hunting,fishing, skiing, trekking, walking,etc.
Rural tourism could help in boosting the localperforming arts and help conserve the localculture,and can prevent rural-urban migration.Thus rural tourism could attract tourists byproviding excellent glimpse of the villageambiencewith local cuisine. Moderate, but clean,accommodations for tourists should beconstructed by thevillagers in traditional design and architecture.Bank finance
Different festival of India like Holi,Diwali, Durga Puja, Ganesh Utsav,Navaratri, etc are some ofthe festivals of India should bemore organize to attract Domesticas well as International tourist.Melas and festivals are needed tobe promoted to attract tourists
Positive Economic Impact- It will create employment for therural people and generate incomefor them. The villagers will able to provide better food andeducation for their children. They willhave an additional source of income along with theiragricultural income.• Create employment especially for the rural youth.• Income level will rise.• Generate foreign exchange• With the rise of income other measure of community likeeducation, health etc will rise.• The price of the land will rise.• The expenditure on housing will increase.• Demand for other goods and services will increase.• Improvement in the public services.• Generate revenue or the government.• Modernization of agriculture and other rural activities.• Local small businessman will be benefited.
Environmental ImpactThe rural people canlearn to develop thehealthy environmentwith proper sanitation,roads,electricity,telecommunication etcfor better living on oneside on other side thetourist can exploitnatural resources andhave a heavy impact onthe environment
Positive Environmental Impact – Therural people will learn how to leadhealthy and hygieniclife from the urban people visitors.• Infrastructure development will lead tohealthy tourism.• The impact of rural environment canimprove the state of body and mind.• Help in create and maintain the naturalpark.• Learn the importance of preservation ofnatural resources.• They will learn to develop healthyenvironment with proper sanitation,roads, electricity,telecommunication, etc.• They will learn to use modern tools andtechnology.• They will learn to preserve the naturalhabitats, bio-diversity historicalmonuments
Socio-cultural ImpactSince the income from tourismis much higher than what ruralpeople can earn fromagriculture,tourism has been acceptedwillingly in many rural areas inspite of its negative effects. Itiswidely recognized that suchnegative impacts on ruralcommunities have becomestronger, andthat rural tourism must bemodified to give rural peopleits benefits
Poorly planned tourism can mean that villages are invaded by foreign visitorswith differentvalues, disrupting rural culture. The higher standards of living in urban touristdestinations havecaused emigration from nearby rural neighbours, resulting in changes in thedemographicstructure and possible culture shock. Furthermore, employment and educationcan have a negativesocial impact. The younger generation may gain better prestige than their eldersas they gainexperience, jobs and money from tourism.
Challenges in rural tourismThe major challenges are need to preserve theenvironment and natural resources, the need foreducation, proper understanding for both touristsand local people, and the need to generate ademocratic movement which helps people at alllevels to participate in tourism development.Also they need to focus on occupation training,handicraft promotion, and improvement of boththe landscape and the basic infrastructure, toincrease the villagers quality of life by creating ahealthy environment.The cooperative system in rural tourism can be aneffective approach in bringing positive impactin rural areas. Local people can monitor andcontrol the negative impacts of tourism on theirownsociety, if they have an equal stake and authorityin management and development.
Essential elements for development of rural tourism are:• Creation of infrastructure• Restructuring and liberalization of policies• Encouragement for investment• Law and Order• Tourist Police• Complaints Handling• Standardization of goods and services• Government supportRural tourism can help in creating sustainable developmentin some of our villages in rural areas.
1. To develop of rural areas2. Provide more jobs in rural sector3. Improve the standard of living of rural people4. Bring rural people to main stream5. Totally reduce migration of people to cities in search ofemploymenttourists to India
Ministry of tourism hasidentified many spotswhich are being developedas tourist destinations inrural area. These sites areunexplored and incrediblybeautiful. The rural tourismin India is will also help topromote the skills and artsof the villagers along withnatural, cultural andhistorical heritage of India.
Positive Socio-cultural Impact - The rural peoplewill learn the modern culture. They will learnto come out of their traditional values and beliefs.They will adopt different practice of modernsociety. Since the income from tourism is muchhigher than what rural people can earn fromagriculture and other allied services.• Education and health of the rural community willimprove.• Provide higher standard of living or the ruralpeople.
• Cultural understanding through fairs and festivals.• Exchange of cultural beneficial for both.• Foreign tourist will bring cultural change faster.• Demand for education will increase.• Reduce migration of rural people to urban areas.• Market for agro products and handicrafts will develop in rural areasfarmers and artisans willdevelop a direct contact with the customers
Tourism in India can fetch great awards in therural sector, if the state rural tourism helps inexposure of the local and regional culture andhistorical heritage supports movement of touristin rural areas.
The villagers are mostly engaged in different types ofoccupations and depict the socio economic culture of ruralIndia. The main occupations are farming and producingagricultural products. Besides the other occupation arefishing, pottery, leather work, weaving, carpentry, sweepers,labours etc. Many people are engaged in handicrafts andcottage industry or work in small, medium or largeindustries.
• Governments should recognize importance of rural tourism at priority• and help in creating healthy competitive business environment. Government should try to• generate data for decision-making bodies investing for developing the human resources, create• adequate facilities and suitable infrastructure like accommodation, roads, airport facilities, rail• facilities, local transport, communication links and other essential amenities become essential for• development of rural tourism.• Some of the essential services required for rural tourism.• • Build confidence in safety and security.• • Plan for sustainable growth of rural tourism• • Invest in new technology• • Business must balance economics with people, culture and environment.• • Develop rural tourism protecting natural resources, local heritage and lifestyles.• • Fill the narrow gaps between the ‘haves’ and ‘have-nots’.