Your SlideShare is downloading. ×
SWOT Analysis of pharmaceutical marketing focusing on international business
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

SWOT Analysis of pharmaceutical marketing focusing on international business

613
views

Published on

Course Name: pharmaceutical Marketing …

Course Name: pharmaceutical Marketing
Prepared by: Priyanka Florina
Score : 8 out of 10
Department:Pharmacy
University of Asia Pacific

Published in: Marketing

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
613
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
30
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. WELCOME
  • 2. SWOT Analysis of Pharmaceutical Marketing in Bangladesh Focusing on International Business
  • 3. PRESENTED BY NAME: REGISTRATION NO: PROTIK BISWAS 12103040 PRIYANKA FLORINA KARMOKAR 12103050 NAJMUL ISLAM 12103056 SANJIDA BINTE NUR NISHU 12103042 KOUSIK HALDER 12103001 AHASANUL SADIK 12103019 ANIK KUMER TARAFDER 12103027 3PHARMACEUTICAL MARKETING
  • 4. Objectives:  An overview of pharmaceutical sector in Bangladesh.  The pharmaceutical export scenario of Bangladesh.  SWOT analysis of pharmaceutical marketing in Bangladesh focusing on international business.  Challenges & recommendations for exporting pharmaceutical products. 4PHARMACEUTICAL MARKETING
  • 5. An Overview of Pharmaceutical Sector in Bangladesh  One of the most technologically advanced sector.  According to the information of the Directorate General of Drug Administration of Bangladesh (DGDA): 270 -Allopathic drug manufacturing companies .  Country’s demand 97%-Domestic 3%-Imported 5PHARMACEUTICAL MARKETING
  • 6.  Predominantly a branded generic marketplace.  Produce more than 500 types of medicines locally, around 5,300 brands over 8,000 formulations.  According to IMS Report of 4th quarter of 2013 Total Market: approximately Tk 9441 (Cr)  Annual Growth: 8.12% PHARMACEUTICAL MARKETING 6 An Overview of Pharmaceutical Sector in Bangladesh
  • 7. 18.70% 9.80% 8.60% 5.30%5% 52.60% Local Market Share in Medicine Marketing Source: The Bangladesh Pharmaceutical Index 2013(1st quarter) SQUARE INCEPTA PHARMA BEXIMCO OPSONIN PHARMA RENATA OTHERS PHARMACEUTICAL MARKETING 7
  • 8. Export Scenario of Pharmaceuticals from Bangladesh  Exporting Companies=49  Exports Destinations =104 countries.  Covering all major therapeutic classes & dosage forms.  Comparable to any international standard.  Huge value addition. PHARMACEUTICAL MARKETING 8
  • 9. 0 10 20 30 40 50 60 2008-09 2009-10 2010-11 2011-12 2012-13 36.19 40.97 44.27 48.25 59.82 PHARMACEUTICAL MARKETING 9 Pharmaceutical Exports from Bangladesh (in Millions of Dollar) FY 2008/09 to FY 12/13 Source: Export Promotion Bureau (EPB)
  • 10. PHARMACEUTICAL MARKETING 10 19.04% 16.34% 14% 10.31% 4.03% 3.47% 32.81% Market share in Exporting at 2013 Total Export Value in BDT =6,199,276,557.63 Source: Export Promotion Bureau(EPB) BEXIMCO NOVARTIS SQUARE INCEPTA ACME RENATA OTHERS
  • 11. Pharmaceutical Export from Bangladesh after 2016 PHARMACEUTICAL MARKETING 11
  • 12. What if Patent Right is enforced? PHARMACEUTICAL MARKETING 12 PRODUCTON COST INDIA & CHINA EXPORT MARKET EXISTENSE IN GLOBAL MARKET
  • 13. SWOT Analysis of Pharmaceutical Marketing in Bangladesh Focusing on International Business PHARMACEUTICAL MARKETING 13
  • 14. Strengths: PHARMACEUTICAL MARKETING 14  Producing world-class products.  Products acceptable as ‘Quality Products’.  Wide range of products.  Competitive Price.  Strong brand image.
  • 15.  Manpower at minimum cost.  Supportive government policy.  Do not have to comply IPR until 2016.  Backward linkage support.  Large domestic market.  The largest sector in terms of capital investment. PHARMACEUTICAL MARKETING 15
  • 16. Weaknesses: Lack of research activities. Lack of bioequivalence test facilities. Import dependence on active ingredients. Lack of future planning to expand export. PHARMACEUTICAL MARKETING 16
  • 17. Opportunities:  API Park  Joint venture investment opportunities.  Research and development activities may be initiated with external support.  Compulsory licensing & contract manufacturing. PHARMACEUTICAL MARKETING 17
  • 18.  Extending of Patent Right.  Pharmaceutical marketing is going to hit worldwide 1 trillion dollar.  Government-to-Government (G2G) agreement.  The removal of patent right worldwide from some fast moving drug products. PHARMACEUTICAL MARKETING 18 Opportunities:
  • 19. THREATS: Threats: Very competitive & uneven market. The emergence of a patent regime in 2016. India & China are big challenge. Unfavorable regulations for pharmaceutical export. Lack of co-operation. Insufficient activities DGDA. Negative country image. PHARMACEUTICAL MARKETING 19
  • 20. CHALLENGES & RECOMMENDATIONS FOR EXPORTING PHARMACEUTICAL PRODUCTS  API/Raw Material Production Plant  Bioequivalence Test Facility  Modern Drug Testing Laboratory  Custom Harassment in Sending Drug Sample  The regulatory authorities of Bangladesh  Regulated Markets  Export should be emphasized to LDCs  Establishing Export cell by the govt./private Consultancy firms PHARMACEUTICAL MARKETING 20
  • 21. References: Primary Data: PHARMACEUTICAL MARKETING 21 Name of executives Designation Name of Company Sk.raquibur Rahman Manager,International Marketing Advanced Chemical Industries Limited(ACI) Mohammad Abul Basher Howlader Marketing Manager Advanced Chemical Industries Limited(ACI) Ashraful Islam Senior Executive,International Marketing Incepta Pharmaceuticals Ltd. Shaker Hussain Officer,International Business Radiant Pharmaceuticals(licensee of F.Hoffmann-La Roche Ltd
  • 22. Secondary Data: PHARMACEUTICAL MARKETING 22 References: Media Source Magazines Medipharm News Paper The Daily Star Reports 1. Bangladesh Pharmaceuticals & Healthcare Report Q3 2014 2. Pharmaceutical Sector of Bangladesh: Prospects and Challenges 3. Pharmaceutical Opportunities in Bangladesh Different Website http://www.dgda.gov.bd/ http://www.espicom.com/bangladesh-pharmaceutical- market.html Etc.
  • 23. ANY QUESTIONS? PHARMACEUTICAL MARKETING 23
  • 24. THANK YOU ! PHARMACEUTICAL MARKETING 24

×