An overview of pharmaceutical sector in
The pharmaceutical export scenario of
SWOT analysis of pharmaceutical
marketing in Bangladesh focusing on
Challenges & recommendations for
exporting pharmaceutical products.
An Overview of Pharmaceutical Sector
One of the most technologically advanced sector.
According to the information of the Directorate General of
Drug Administration of Bangladesh (DGDA):
270 -Allopathic drug manufacturing companies .
Predominantly a branded generic marketplace.
Produce more than 500 types of medicines locally,
around 5,300 brands
over 8,000 formulations.
According to IMS Report of 4th quarter of 2013
Total Market: approximately Tk 9441 (Cr)
Annual Growth: 8.12%
PHARMACEUTICAL MARKETING 6
An Overview of Pharmaceutical Sector
Local Market Share in Medicine Marketing
Source: The Bangladesh Pharmaceutical Index
PHARMACEUTICAL MARKETING 7
Export Scenario of Pharmaceuticals from
Exports Destinations =104
Covering all major therapeutic
classes & dosage forms.
Comparable to any international
Huge value addition.
PHARMACEUTICAL MARKETING 8
2008-09 2009-10 2010-11 2011-12 2012-13
36.19 40.97 44.27 48.25
PHARMACEUTICAL MARKETING 9
Pharmaceutical Exports from Bangladesh
(in Millions of Dollar)
FY 2008/09 to FY 12/13
Source: Export Promotion Bureau (EPB)
PHARMACEUTICAL MARKETING 10
Market share in Exporting at 2013
Total Export Value in BDT =6,199,276,557.63
Source: Export Promotion Bureau(EPB)
Pharmaceutical Export from
Bangladesh after 2016
PHARMACEUTICAL MARKETING 11
What if Patent Right is enforced?
PHARMACEUTICAL MARKETING 12
PRODUCTON COST INDIA & CHINA
EXPORT MARKET EXISTENSE IN GLOBAL
SWOT Analysis of Pharmaceutical Marketing in
Bangladesh Focusing on International Business
PHARMACEUTICAL MARKETING 13
PHARMACEUTICAL MARKETING 14
Producing world-class products.
Products acceptable as ‘Quality
Wide range of products.
Strong brand image.
Manpower at minimum cost.
Supportive government policy.
Do not have to comply IPR until
Backward linkage support.
Large domestic market.
The largest sector in terms of capital
PHARMACEUTICAL MARKETING 15
Lack of research activities.
Lack of bioequivalence test facilities.
Import dependence on active ingredients.
Lack of future planning to expand export.
PHARMACEUTICAL MARKETING 16
Joint venture investment opportunities.
Research and development activities
may be initiated with external support.
Compulsory licensing & contract
PHARMACEUTICAL MARKETING 17
Extending of Patent Right.
Pharmaceutical marketing is going to
hit worldwide 1 trillion dollar.
The removal of patent right
worldwide from some fast moving
PHARMACEUTICAL MARKETING 18
Very competitive & uneven market.
The emergence of a patent regime in 2016.
India & China are big challenge.
Unfavorable regulations for pharmaceutical export.
Lack of co-operation.
Insufficient activities DGDA.
Negative country image.
PHARMACEUTICAL MARKETING 19
CHALLENGES & RECOMMENDATIONS FOR
EXPORTING PHARMACEUTICAL PRODUCTS
API/Raw Material Production Plant
Bioequivalence Test Facility
Modern Drug Testing Laboratory
Custom Harassment in Sending Drug Sample
The regulatory authorities of Bangladesh
Export should be emphasized to LDCs
Establishing Export cell by the govt./private
PHARMACEUTICAL MARKETING 20
PHARMACEUTICAL MARKETING 21
Name of executives Designation Name of Company
Sk.raquibur Rahman Manager,International
Mohammad Abul Basher
Marketing Manager Advanced Chemical
Ashraful Islam Senior
Shaker Hussain Officer,International
of F.Hoffmann-La Roche
PHARMACEUTICAL MARKETING 22
News Paper The Daily Star
Reports 1. Bangladesh Pharmaceuticals & Healthcare Report
2. Pharmaceutical Sector of Bangladesh: Prospects
3. Pharmaceutical Opportunities in Bangladesh
Different Website http://www.dgda.gov.bd/