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Visual Communication Design PORTFOLIO

Visual Communication Design PORTFOLIO

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    PORTFOLIO_Priyanka Chaurasia PORTFOLIO_Priyanka Chaurasia Presentation Transcript

    • PortfolioVisual Communication Design2011
    • PrintIdentityWebNew MediaIllustration Only the cu rio us have something to find FINDERS KEEPERSTypography
    • PROJECTSPrintIdentityWebNew Media E X P L O R AT I O N S Teach Yourself The Teach Yourself Calendar is a illustratedfor children whichchildren between the ages of a new skill every month through calendar instructions, for attempts at teaching them Calendar 5 to 8 years of age. It was a project which sought to explore the scope of visual narratives. Instructional Calendar for Children
    • PROJECTSPrintIdentityWebNew Media E X P L O R AT I O N S Teach Yourself The Teach Yourself Calendar is a illustratedfor children whichchildren between the ages of a new skill every month through calendar instructions, for attempts at teaching them Calendar 5 to 8 years of age. It was a project which sought to explore the scope of visual narratives. Instructional Calendar for Children
    • PROJECTSPrintIdentityWebNew Media E X P L O R AT I O N S Cutlet Working on the college zine was a fun experiment in publication. Right from planning the format, making the grid and then working our way around it. A coming together of all College Zine - Broadsheet publication principles as well as setting the tone and nature of the zine was an insightful overview into planning and executing a complete publication.
    • PROJECTSPrintIdentityWebNew Media E X P L O R AT I O N S My Toy Factory The project involves working with children, encouraging them to build simple toys themselves using everyday and throw-away material and assisting them in learning Do it Yourself (DIY) mathematical/scientific etc. concepts through the toys. At the primary level the project Toys for Children aims to propagate the “Make your own toys” ideology of Arvind Gupta, an engineer from IIT who now works out of IUCAA (Pune), helping children understand Science through making toys. The product drives the instructions for the toys through a story and helps children create a whole new world for themselves as toy makers.
    • PROJECTSPrintIdentityWebNew Media E X P L O R AT I O N S My Toy Factory The researchtheir the project includedthe toys andsessions with childrenhadhelp observe and analyze for responsiveness to ineraction the instructions they to to follow Do it Yourself (DIY) to make the toys. The exact nature of the product / publication was not decided upon Toys for Children from the beginning. The workshops were used to understand what the product needed Research Phase to display and represent. Illustration styles for the instruction graphcs as well as the identity were ideated upon and tested in the initial phase of the project.
    • PROJECTSPrintIdentityWeb M r. ro F g sw an tr am d av thro ell ug ed ht to t he he bu cit stl y in iNew Media g n m th e et br ro igh p MILK oli t bl sw ue p o n d , h i ch l a y b y o n d . CH IP S e CH IP S JUICE E X P L O R AT I O N S JUICE CH IP S JUICE PS MILK PS MILK CHI CHI My Toy Factory The whole idea of the product a product. The narrative aspect was created by a mat the workshops and convert it into was to replicate the interaction that was observed in which Do it Yourself (DIY) served as the base and environment for the toys that the children would make. Iterations Toys for Children included mats which had the story on the mat itself or pop ups on the mat which added to Product Ideation the modularity of the product.
    • PROJECTS Now that you’ve become a part of the factory, the first thing you have to do is make yourself a hat that you wear when you work at making the toys! don’t forget to add the factory sticker to your hat! 5. Find the sticker in the pocket of the folder that holds this book.Print Follow the steps to make your own factory hat! This is what the hat looks like now. 1. 2. Turn the hat over so you can’t see the folds anymore. 6. 7. 8.Identity Mark the centre of the back and bring the Fold two right angled Fold the bottom two sides together to the centre line. triangles upwards from section upwards Lay out a newspaper sheet neatly in front of Fold it in half (as shown by the red Fold along the red dotted lines. the bottom two corners. along the red you on a flat surface. dotted line in diagram 1). Fold along the red dotted line. dotted lines. 3. 4.Web 9. 10. 11. Tuck the fold from the top into the Turn it over and your hat is Turn the newspaper so the folded edge is on Fold the front section upwards in two Fold the top pocket formed from the bottom ready!! the top. Mark the centre and bring the two steps as shown in the diagram. Fold downwards along the fold. Put a small piece of cellotape Dont forget to stick on the top corners to the centre line. along the dotted red line. red dotted lines. if it doesnt stay. Factory Sticker.New Media Fold along the dotted red line. 1 3 2 4 E X P L O R AT I O N S 5 6 7 8 9 My Toy Factory After several with a folder for the instructions and finalstory andthemat for the base. complete kit stages of ideation and iterations the the form of a product was a Do it Yourself (DIY) The folder consists of an introduction and initiation into the world of the toy factory, the Toys for Children instructions to make the toys and a few templates so the children can get their hands dirty even without collecting the materials for most of the toys. The child becomes a part of the narrative and moves on to make the toys, reading facts about each toy and connecting the toys to a story and a theme.
    • PROJECTS To make this you need: Do you know how windmills work? - A square sheet of paper. The length of the side of the square can Windmills have been used throughout history for many be anything between 10 cm to 20 cm. The smaller the paper, the purposes such as grinding wheat and grains. They are now smaller will be the size of the windmill. used for generating electricity.Print - A stick (approximately 8 to 12 inches long). You can use a stick Windmills are structures used to gather the energy of the from a broom or a bicycle spoke. Make sure the stick is not too wind. When the wind blows, the blades of the windmill turn. thick. The windmill is connected to an electric generator. when the blades of the windmill turn energy is generated which is - A piece of rubber from an old eraser or an old cork from a bottle. / sent to the electric generator. Electricity is sent through - A thumb tack (also called a push pin) which is used on soft boards wires and collected. to pin things up. some other ways of generating electricity are through - A pair of scissors. water (HYDROELECTRICITY), by gathering the energy from the sun (solar power) or by burning coal.Identity 1. 2. 6. 7. 8.Web Back view of blades Fold the paper diagonally into half. Open out the fold and crease in the opposite direction. Cut the circles neatly. You Fold along the dotted lines The blades of the windmill are nowNew Media Fold along the dotted line. Fold across the opposite diagonal (along the dotted line). can use a puncher. Ask a so the circles stack up one ready. There will be a common hole grown up for help if required. above the other. in the centre now. 3. 4. 5. 9. 10. 11. Open out the folds and After cutting, mark a circle Push the thumb tack through the Make a hole in the cork / rubber lay the paper flat. Make in the centre and along the holes and into the cork / rubber piece and push the stick into it. sure you can see the Cut along all 4 diagonals till you’re half an inch four edges as shown with piece. The blades must diagonal creases. away from the centre (the spot where the the dotted circles. not stick to the cork / rubber The windmill is now ready. Hold it upright diagonals meet). Cut along the dotted lines. completely or it won’t rotate. and blow from the side to watch it spin! E X P L O R AT I O N S To make this you need: - A piece of paper (10 cm x 20 cm). 1. 2. 3. 4. 5. 6. 7. Begin by placing the 10 cm x 20 cm Fold and crease along the dotted Push in the top and Repeat on the other Fold the top and bottom Fold the triangles formed This is what the frog piece of paper in front of you. lines. Make sure all the folds are on bottom sides to form a side as well. corners inwards along the into half again. Fold along looks like now. These one side of the paper. triangle. dotted lines to the middle. the dotted line in the narrow triangles are the direction of the arrow. legs of the frog. 11. 12. 13. 8. 9. 10. Fold the whole assembly Now fold the whole thing Turn the whole thing over Do the same thing on the Fold the bottom triangle Push one side into the pocket including the legs along the backwards to form a Z shaped and fold along the dotted other side as well. upwards along the dotted line. created by the bottom triangle. dotted line in the direction of spring. line in the direction shown the arrow. by the arrow. 14. The frog is now ready. Place your finger on the Z spring and make the frog jump! Draw eyes onto the frog and take it for a good jump and leap! My Toy Factory A look at thefor andwhich consists of one of the toys. eachentire lookcontainingofthe folder instructions folder the story around envelopes with The envelope and feel the Do it Yourself (DIY) and its contents are designed to encourage and build upon an eco friendly attitude. Toys for Children
    • PROJECTSPrintIdentityWebNew Media E X P L O R AT I O N S Souvenir These playing cards were designed for a travel company to hand out as souvenirs. The idea behind it was to have a pack full of souvenirs from around the world as graphics on Playing cards for the cards. This was made during my internship at Saatchi and Saatchi, Mumbai. a travel company
    • PROJECTSPrintIdentityWebNew Media E X P L O R AT I O N S The Kabir The main aim of the project was to create an overall look for Koi Sunta Hai - A festival of Kabir Music. The absence of a specific brand and logo was in keeping with Kabirian Festival philosophies. The project was a coming together of identity, publicity and space. Content Identity, Exhibition and Publicity management was a key aspect through the process.
    • PROJECTSPrintIdentityWebNew Media E X P L O R AT I O N S The Kabir The main aim of the project was to create an overall look for Koi Sunta Hai - A festival of Kabir Music. The absence of a specific brand and logo was in keeping with Kabirian Festival philosophies. The project was a coming together of identity, publicity and space. Content Identity, Exhibition and Publicity management was a key aspect through the process.
    • PROJECTSPrintIdentityWebNew Media E X P L O R AT I O N S The Kabir The main aim of the project was to create an overall look for Koi Sunta Hai - A festival of Kabir Music. The absence of a specific brand and logo was in keeping with Kabirian Festival philosophies. The project was a coming together of identity, publicity and space. Content Identity, Exhibition and Publicity management was a key aspect through the process.
    • PROJECTSPrintIdentityWebNew Media E X P L O R AT I O N S The Kabir The main aim of the project was to create an overall look for Koi Sunta Hai - A festival of Kabir Music. The absence of a specific brand and logo was in keeping with Kabirian Festival philosophies. The project was a coming together of identity, publicity and space. Content Identity, Exhibition and Publicity management was a key aspect through the process.
    • PROJECTSPrintIdentity accessibility/ navigationWeb WebsiteNew Media RE-DESIGN tone/ Indian function Government E X P L O R AT I O N S Website OUTREACH to the gadgets/ masses devices UI - UX The project was aimed at studying and understanding users - their habits, their needs and their method of interaction with an interface in the web 2.0 domain. It also aimed at Government of India creating an interface to provide a service / system to the user. The process followed to Website redesign arrive at these was the main focus. -Initial Brainstorm The process began by ideating on and deciding upon a service, which could be created or redesigned. The goal, the mission statement and the overarching idea were defined as a first step after sufficient research with actual or potential users.
    • PROJECTSPrintIdentityWebNew Media E X P L O R AT I O N S UI - UX Working as a team of two we took up a redesign of the Indian Government web space. Given the vast scope of the subject we narrowed our focus to accessibility – redesign Government of India for navigation or outreach to the masses. The redesign included a new look but focused Website redesign mainly on the services provided as well as the navigation to and through the services. -Redesigned Homepage The project provided a studied insight into design process and user centered design practices.
    • PROJECTSPrintIdentityWebNew Media E X P L O R AT I O N S UI - UX The project also included experimenting with basic HTML where we coded one entire user flow. This helped understand the different aspects one has to keep in mind while Government of India designing for web spaces. Website redesign -Inside Page Coded
    • PROJECTSPrintIdentityWebNew Media E X P L O R AT I O N S Enviro Sense This ten-week lab was run during my fourth year at Srishti and was my first insight into new media and the coming together of art, design and technology. The course began with Microcontrollers gaining a basic understanding of technology that we could use to measure the pollutants in the atmosphere and the existence of microcontrollers and sensors. Playing around with technology gave a wider scope of project possibilities. Main learning’s emerged from reading about new media and the coming together of art and design in public spaces.
    • PROJECTSPrintIdentityWebNew Media E X P L O R AT I O N S Enviro Sense Playing around with sensors we used a light sensor to create a prototype for an installation called a Wailing Box. As the box was opened and one put their ear to its top, Experimental prototype they would hear a wail from within. Quirky ideation and hands on prototyping was the with a Light Sensor learning tool used at the beginning of the project.
    • PROJECTSPrintIdentityWebNew Media E X P L O R AT I O N S Enviro Sense The main aim of the project was to work with gas sensors in order to set up installations / products which would sense the pollution levels in the atmosphere and Circuit for Gas Sensor display the information on an interface. The approach to the project depended on a and Prototype certain training in technology before the ideation phase. The final prototype used a gas sensor which measured the pollutants in the atmosphere and displayed its levels through the changing colours of an LED strip. The prototype was built for display in an installation in a public space.
    • PROJECTSPrintIdentityWebNew Media E X P L O R AT I O N S Interactive The project was aimed at applying our understanding of letterform to an interface that responded to sensors. The project was divided into two main parts - Creating videos of type Typography in motion for the interface and building the sensors, which the interface would respond to. Type in Motion Initially, the main focus was on creating and ideating upon putting type in motion.
    • PROJECTSPrintIdentityWebNew Media E X P L O R AT I O N S Interactive Looking at letterform, we began working with tactile type, interaction with which would create motion. The theme of our video was the formation of new typographic forms (almost Typography like type sculptures) through the intersection of letterform counters. Using the technique Type in Motion of stop motion we created loops, which demonstrated the formation of these type sculptures. Interlocking Letterforms
    • PROJECTSPrintIdentityWebNew Media E X P L O R AT I O N S Interactive The sensors that we built were to pass on the information of some kind of activity and the motion and complexity of the type sculptures would map the activity. We used light sensors, Typography potentiometers and push buttons as points which the user could interact with in order to Type in Motion view the motion of the type. Interface
    • PROJECTSPrintIdentityWebNew Media E X P L O R AT I O N S Interactive The sensors that we built were to pass on the information of some kind of activity and the motion and complexity of the type sculptures would map the activity. We used light sensors, Typography potentiometers and push buttons as points which the user could interact with in order to Type in Motion view the motion of the type. Interface
    • PROJECTS E X P L O R AT I O N SIllustrationTypography Brain Food The illustration was made to support an article about the necessity of physical exercise for intellectual stimulation. Editorial Illustration Created in my first year at Srishti, this was my first insight into the potential of illustration as a functional medium and the message that it is able to provide. A break away from the literal and an added meaning to an image is provided through illustration.
    • PROJECTS E X P L O R AT I O N SIllustrationTypography Collage My explorations in already existing imagery or adding to imagery through material compositions with collage are mainly evocative of a mood. Creating interesting Experimentation were the main focus.
    • PROJECTS E X P L O R AT I O N SIllustrationTypography Scratch These explorations were to study the change that medium is able to bring about in the message of an illustration. Medium Exploration through Illustration
    • PROJECTS E X P L O R AT I O N SIllustrationTypography us io cur Only the have something to find FINDERS KEEPERS Packaging The mainThe titlethe project was to generate the‘pick-me-up’narrative the bottle image acts imagery. aim of and the tagline highlights a unfinished value to while the through Illustration Application as a pull. The main learning from these applications showcases that using illustration as a medium for campaigning mainly adds context to the illustration. The potential of illustration as a means to generate subversive, quirky, stylized imagery can be exploited in such contexts.
    • PROJECTS E X P L O R AT I O N S cutting chaiIllustrationTypography cutting chai cutting chai 20 tea MANUFACTURED AND MARKETED BY : CUTTING CHAI PRIVATE LIMITED 9, A. J. C. BOSE ROAD, bags KOLKATA - 700 017 WEST BENGAL , masala chai from mumbai www.cuttingchai.com the brew PACKED AT : 20 CUTTING CHAI PRIVATE LIMITED G3-41, NEW B. B. T. ROAD, tea bags KOLKATA - 700 017 WEST BENGAL , www.cuttingchai.com place the tea bag QUESTIONS OR COMMENTS: in a cup Write in to us at Mumbai thrives as a mix. Look into a 9, A. J. C. Bose Road, local train and you’ll see that entire mix Kolkata - 700 017 West Bengal , crammed into and overflowing from or Email at consumer.speak@cc.com every compartment. Your Cutting Chai or Call at 0124-41887654 too, is packed with a mix of flavours so dynamic it takes you right to the streets of Mumbai. pour boiling water and Nutritional Information leave for 3 minutes (approx) Typical Values Contribution to per 100g of product 100ml prepared tea* Energy (kcal) 102 Nil Protein (g) 18 Traces Carbohydrate (g) 4 Nil Fat (g) 1 Traces stir and drink hot Cholestrol (g) Traces Traces Vitamin C (mg) 26 Traces Calcium (mg) 356 1 Iron (mg) 9 Traces Sugar (g) Traces Traces *Made from 2g of tea in 100ml of distilled water. NET QTY : 20 TEA BAGS Includes added values of milk and sugar. MRP Rs.69 BEST BEFORE NINE MONTHS FROM PKD. 03/2010 PACKAGING, WHEN 100% VEG Contents : TEA STORED UNDER DRY CODE No. V3525 CONDITIONS Packaging The Cutting Chai from locals as being packaged theamix ofthis project uses“masala chai” people in the Mumbai Mumbai a metaphor for in box, flavours in the the mix of Illustration Application that the city is so famous for. The main learning from these applications showcases that using illustration as a medium for campaigning mainly adds context to the illustration. The potential of illustration as a means to generate subversive, quirky, stylized imagery can be exploited in such contexts.
    • PROJECTS E X P L O R AT I O N SIllustrationTypography Cheap Eats This project mainly usesevery area in Bangalore. This to highlight characteristics of as places to eat in almost mood boards as illustration project aims at using illustration Illustration Application a medium for a campaign or service.
    • PROJECTS E X P L O R AT I O N SIllustrationTypography Cheap Eats This project mainly usesevery area in Bangalore. This to highlight characteristics of as places to eat in almost mood boards as illustration project aims at using illustration Illustration Application a medium for a campaign or service.
    • PROJECTS E X P L O R AT I O N SIllustrationTypography Covers These covers were the environment. about Publication and for a fictional magazine on technology and designed for a booklet Illustration Application The main learning from these applications showcases that using illustration as a medium for campaigning mainly adds context to the illustration. The potential of illustration as a means to generate subversive, quirky, stylized imagery can be exploited in such contexts.
    • PROJECTS E X P L O R AT I O N SIllustrationTypography Letter Form The product of an exercise to create a vernacular letterform from a self-made English type template. The word “HONGUSKYIE” displays almost all the curves and lines, in Vernacular Letter Form Design proportion, which will be needed to create the entire font.
    • PROJECTS E X P L O R AT I O N SIllustrationTypography Letter Form Some explorations in type with free flowing hand strokes. An excercise in generating emotive type. Rustica and Calligraphy
    • PROJECTS E X P L O R AT I O N SIllustrationTypography Letter Form A few versions of what the Indian Rupee Symbol could have been. Both the symbols have evolved from the “Rs” that was used to denote the Rupee. Symbol for the Rupee
    • PROJECTS E X P L O R AT I O N SIllustrationTypography Typography The learning from letterform could be applied to typography and helped create typographic units keeping in mind grid, structure and formal aesthetic design principles. Understanding Typographic Units the tone of voice generated by a typographic unit was a key learning in these exercises.
    • quote My understanding of design has been like a walk through a series of doors, several of them still unopened. Design reveals itself slowly but surely in relation to what seems like... everything. The story so far - from the opened doors... There is always a function. It must be accompanied by form, before or after. Messages seem to come from all possible mediums. The secret of being original often lies in being innovative while being imitative. There are rules to be adhered to, rules to be walked around, rules to be walked right over and rules to be simply slapped in the face. Play is a must. The doors will continue to open and the list will grow. I havent lost my keys yet.