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Research presentation -----by priyanka sharma

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Published in: Economy & Finance
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    • HSBC's origins in India date back to 1853, when the Mercantile Bank of India was established in Mumbai.
    • The acquisition in 1959 by The Hongkong and Shanghai Banking Corporation Limited of the Mercantile Bank was a decisive factor in laying the foundation for today's HSBC Group.
  • 4.
    • HSBC has given India its first ATM way back in 1987.
    • The organisation's adaptability, resilience and commitment to its customers have further enabled it to survive through turbulent times and prosper through good times over the past 150 years.
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    • It is engaged in providing securities broking, investment advisory and portfolio management services etc.
    • The company serves the retail and corporate customers in India. It offers its products through its 77 branches and 151 franchise outlets.
  • 8.
    • The company was formerly known as IL&FS Investsmart Limited and changed its name to HSBC InvestDirect (India) Limited in August 2009.
  • 9.
    • To become the preferred long-term financial partner to a wide base of customers whilst optimizing stakeholders’ value.
  • 10.
    • To establish a base of 1milliom satisfied customers by 2010. It will be created by being a responsible and trustworthy partner!
  • 11.
    • An approach to business that reflects:-
    • Responsibility
    • Transparency
    • Ethical Behavior
    • Respect for Employees, Clients & Stakeholder groups.
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  • 15. 2009 2008 2007 Current Assets 3298.7 2469.43 2075.54 Current Liabilities 1794.24 1114.86 980.14 Current Ratio 1.84 2.22 2.12
  • 16. QUICK ASSETS 2009 2008 2007 Accounts Receivable 1027.73 909.58 770.39 Cash and Cash Equivalents 792.69 121.22 86.06 Other Current Assets 8.32 1 0.91 Total Quick Assets 1828.74 1031.8 857.36 Current Liabilities 1794.24 1114.86 980.14 QUICK RATIO 1.019228 0.925497 0.874732
  • 17. 2009 2008 2007 Gross Profit 1846.1 1602.31 1505 Sales 6106.43 5208.38 4777.64 Gross Margin Ratio 30.23207 30.76408 31.50091
  • 18.
    • Net Profit Ratio
    2009 2008 2007 Net Profit 401.52 286.5 291.12 Sales 6106.43 5208.38 4777.64 Net Profit Ratio 6.575364 5.500751 6.093385
  • 19.
    • Operating Margin Ratio
    2009 2008 2007 Operating Margin 1036.44 809.69 784.68 Net Sales 6106.43 5208.38 4777.64 Operating Margin Ratio 16.97293 15.54591 16.42401
  • 20.
    • Return on Assets Ratio
    2009 2008 2007 Net Profit Before Tax 683.1 461.15 456.15 Total Assets 9413.18 5681.25 5274.84 Return on Total Assets Ratio 7.256846 8.117052 8.647656
  • 21. Year Net Sales Trend (%) Mar'07 4777.64 100 Mar'08 5208.38 109.02 Mar'09 6106.43 127.81
  • 22.  
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    • A Study on behaviour of Investors towards various investment instruments in Ludhiana City.
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    • Today’s trying economic conditions have forced difficult decisions for companies.
    • Understanding investment need of investors on an ongoing basis is critical for survival.
    • More than ever management needs ongoing feedback from the customers, partners and employees in order to continue to innovate and grow.
  • 30.  
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    • Research Design
    • In this research project Descriptive Design has been used. It has been used because it is a fact-finding investigation with adequate interpretation.
    • Sampling technique
    • Convenience method of sampling is used to collect the data from the respondents. Convenience of Vicinity has been used basically.
  • 33.
    • Data Collection----Primary and Secondary Sorces
    • Tools of Analysis
    • Percentage and Mean method
    • Limitations of the project
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    • Investment is generally preferred by the investors who fall in the age group of 30-35 years and who fall in the income group of Rs.4-5 lacs.
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    • Before investment investors take quickness of option to increase wealth,tax savings, opportunity of growth and market sentiments etc. into consideration.
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  • 62.
    • Most of the investors invest for long period as compared to short period of investment.
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    • Investors get most of the information about various investment options available for different income and age groups from advertisements made by the company.
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  • 63.
    • Today all most all the investors are aware about different instruments available for investment.
    • Investors in the income group of Rs.3-4 lacs p.a. don’t have much money to invest and they can’t take higher risk, so they invest in mutual funds which are of moderate risk.
  • 64.
    • Respondents whose age is 30 years and above prefer to invest money in insurance.
    • Investment in Equity Shares is preferred by the investors whose income is Rs.5 lacs or more and the occupation of most of such investors is business.
  • 65.
    • Investors falling in any income and age group like to invest in Government Securities.
    • Investment in Real Estate is preferred by the investors whose income is Rs. 5 lacs or above p.a
    • Gold is not preferred by investors whose income group is Rs.1-2 lacs p.a. and Rs.2-3 lacs p.a.
  • 66.  

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