Semiotics Analysis Of B School Logos Group 8

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Semiotics Analysis Of B School Logos Group 8

  1. 1. Semiotics of Educational Institutions and their logos<br />GROUP 8<br />
  2. 2. An Introduction<br />The education sector in India has for a long time signified the transition from darkness to light – bringing knowledge and value to millions of students <br />The Langue identified in all the logos is education and knowledge to bring one out of darkness into a new world of light (Logos of older institutes such as IIM A, B, etc.)<br />The Parole represents the evolution of the logos with the development in the education sector. Logos of institutes such as MICA have a very different logo representing the character of the institute yet convey the same basic message in an unconventional manner. <br />
  3. 3. FMS - Logo<br />
  4. 4. IIM Calcutta<br />
  5. 5. ISB<br />
  6. 6. National Institute of Industrial EngineeringVision Statement: “To be a leader in the knowledge led productivity movement.” <br />
  7. 7. Symbiosis Motto: Promoting International Understanding through Quality Education<br />
  8. 8. IIPM<br />
  9. 9. MDI<br />
  10. 10. NMIMS<br />
  11. 11. IIM - Ahmedabad<br />
  12. 12. SidiSayyidJaali is a 15th century mosque renowned for its Islamic architecture of mesh work. <br />The logo of IIM-A appears to be adapted from this mosque (the palm tree mesh (jaali) work of the mosque) , probably because the mosque is widely accepted as a symbol of Ahmedabad itself.<br />The Jhali screens of the SidiSayed Mosque are engraved from a single piece of rock which is quite exceptional.<br />The mosque is named after SidiSayyid, a slave of Ahmed Shah. <br />The uniqueness of the architecture is the mesh work, which allows the sunlight and air to pass through, and it is designed in such a way that insiders can see the outside world, whereas the outsiders can’t see what is happening inside. <br />
  13. 13. IIM Bangalore<br />
  14. 14. IIM-K<br />
  15. 15. MICA<br />
  16. 16. Thank You!<br />Gagandeep Singh Aneja<br />Kanika Gupta<br />NehaGarg<br />RohanPujari<br />Shraddha Ramamurthy<br />SmitaDakhore<br />

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