Semiotics Analysis Of B School Logos Group 8Presentation Transcript
Semiotics of Educational Institutions and their logos GROUP 8
An Introduction The education sector in India has for a long time signified the transition from darkness to light – bringing knowledge and value to millions of students The Langue identified in all the logos is education and knowledge to bring one out of darkness into a new world of light (Logos of older institutes such as IIM A, B, etc.) The Parole represents the evolution of the logos with the development in the education sector. Logos of institutes such as MICA have a very different logo representing the character of the institute yet convey the same basic message in an unconventional manner.
FMS - Logo
National Institute of Industrial EngineeringVision Statement: “To be a leader in the knowledge led productivity movement.”
Symbiosis Motto: Promoting International Understanding through Quality Education
IIM - Ahmedabad
SidiSayyidJaali is a 15th century mosque renowned for its Islamic architecture of mesh work. The logo of IIM-A appears to be adapted from this mosque (the palm tree mesh (jaali) work of the mosque) , probably because the mosque is widely accepted as a symbol of Ahmedabad itself. The Jhali screens of the SidiSayed Mosque are engraved from a single piece of rock which is quite exceptional. The mosque is named after SidiSayyid, a slave of Ahmed Shah. The uniqueness of the architecture is the mesh work, which allows the sunlight and air to pass through, and it is designed in such a way that insiders can see the outside world, whereas the outsiders can’t see what is happening inside.