A brief study done during @ ZIRAKPUR
<ul><li>Big Bazar is not just another hypermarket. It caters to every need of a family. </li></ul><ul><li>Where Big Bazaar...
<ul><li>Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple </li></ul><ul><li>retail form...
<ul><li>E-tailing </li></ul><ul><li>Food </li></ul><ul><li>Fashion </li></ul><ul><li>Home Solution </li></ul><ul><li>Gener...
<ul><li>Objective:   To understand  which tool of marketing communication was most effective during SS4D and what percepti...
<ul><li>Name: </li></ul><ul><li>Address: </li></ul><ul><li>Mobile #: </li></ul><ul><li>Bill Amount Today: </li></ul><ul><l...
<ul><li>Question 2: If yes to above –Request you to please share where all you’ve seen/heard our Ads: </li></ul><ul><li>a)...
<ul><li>c)Hoardings </li></ul><ul><li>d)Mobile Vans </li></ul><ul><li>e)Radio </li></ul><ul><li>f)Insert Banners </li></ul...
<ul><li>Question 4: How did you find the offers today? </li></ul><ul><li>a)Very Good  b)Good </li></ul><ul><li>c)Just Ok  ...
<ul><li>Question 6: Any feedback or suggestion you’d like to give us to give us? </li></ul>
Place Total Percentage Chandigarh 59 27.00% Panchkula 23 12.00% Mohali 5 2.00% Zirakpur 34 16.00% Other 97 43.00% 218 100%
Chandigarh 27% Others 44% Zirakpur 16% Mohali 2%
Source Total People Percentage Tv Ads 46 21% Newspaper Ads 96 44% Radio 15 7% WOM 9 5% Mobile Van 3 1% Hoardings 23 10.1% ...
W-I C 11% TV Ads 21% Newspaper 44% Radio 7% Insert Banner  1% Hoardings 11% Mobile van 1% WOM 4%
Yes 54% No 46%
Very Good 44% Good 40% Just OK 12% Not Great 4%
Good 39% Very Good 45% Just Ok 11% Not Great 4%
 
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Big bazaar customer feedback presntation

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Big bazaar customer feedback presntation

  1. 1. A brief study done during @ ZIRAKPUR
  2. 2. <ul><li>Big Bazar is not just another hypermarket. It caters to every need of a family. </li></ul><ul><li>Where Big Bazaar scores over other stores is its value for money proposition for </li></ul><ul><li>the Indian customers. At Big Bazaar, one can get the best products at the best </li></ul><ul><li>prices – that is what they guarantee. With the ever increasing array of private </li></ul><ul><li>labels, it has opened the doors into the world of fashion and general merchandise </li></ul><ul><li>including home furnishings, utensils, crockery, cutlery, sports goods and much </li></ul><ul><li>more at prices that will surprise you. And this is just the beginning. Big Bazaar </li></ul><ul><li>plans to add much more to complete the shopping experience. Food is the main </li></ul><ul><li>shopped for category in this store. </li></ul>
  3. 3. <ul><li>Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple </li></ul><ul><li>retail formats in both the value and lifestyle segment of the Indian consumer </li></ul><ul><li>market. </li></ul>
  4. 4. <ul><li>E-tailing </li></ul><ul><li>Food </li></ul><ul><li>Fashion </li></ul><ul><li>Home Solution </li></ul><ul><li>General Merchandise </li></ul><ul><li>Leisure and Entertainment </li></ul><ul><li>Wellness and Beauty </li></ul><ul><li>Books and Music </li></ul>
  5. 5. <ul><li>Objective: To understand which tool of marketing communication was most effective during SS4D and what perceptions customers formed after shopping. </li></ul><ul><li>Tool: Administered questionnaire, done after the customer has shopped at the store. </li></ul><ul><li>Sample size: 218 customers. </li></ul><ul><li>Duration of study: 23rd Jan – 26 th Jan, 2010 </li></ul>
  6. 6. <ul><li>Name: </li></ul><ul><li>Address: </li></ul><ul><li>Mobile #: </li></ul><ul><li>Bill Amount Today: </li></ul><ul><li>Question 1: Have you seen our ads about Sabse Saste 5 Din? </li></ul><ul><li>a) Yes b) No </li></ul>
  7. 7. <ul><li>Question 2: If yes to above –Request you to please share where all you’ve seen/heard our Ads: </li></ul><ul><li>a)Newspaper </li></ul><ul><li>If yes please share which newspaper </li></ul><ul><li>b)TVC </li></ul><ul><li>If yes please share which channel </li></ul>
  8. 8. <ul><li>c)Hoardings </li></ul><ul><li>d)Mobile Vans </li></ul><ul><li>e)Radio </li></ul><ul><li>f)Insert Banners </li></ul><ul><li>Question 3: Have you visited Big Bazaar Last year during SS4D/5DMB? </li></ul><ul><li>a)Yes b)No </li></ul>
  9. 9. <ul><li>Question 4: How did you find the offers today? </li></ul><ul><li>a)Very Good b)Good </li></ul><ul><li>c)Just Ok d)Not Great </li></ul><ul><li>Question 5: How was your overall shopping experience today? </li></ul><ul><li>a)Very Good b)Good </li></ul><ul><li>c)Just Ok d)Not Great </li></ul>
  10. 10. <ul><li>Question 6: Any feedback or suggestion you’d like to give us to give us? </li></ul>
  11. 11. Place Total Percentage Chandigarh 59 27.00% Panchkula 23 12.00% Mohali 5 2.00% Zirakpur 34 16.00% Other 97 43.00% 218 100%
  12. 12. Chandigarh 27% Others 44% Zirakpur 16% Mohali 2%
  13. 13. Source Total People Percentage Tv Ads 46 21% Newspaper Ads 96 44% Radio 15 7% WOM 9 5% Mobile Van 3 1% Hoardings 23 10.1% Insert Banners 2 0.9% Walk-in customers 24 11% 218 100%
  14. 14. W-I C 11% TV Ads 21% Newspaper 44% Radio 7% Insert Banner 1% Hoardings 11% Mobile van 1% WOM 4%
  15. 15. Yes 54% No 46%
  16. 16. Very Good 44% Good 40% Just OK 12% Not Great 4%
  17. 17. Good 39% Very Good 45% Just Ok 11% Not Great 4%
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