1. A PRESENTATION ON
RAYMOND
Submitted by:
Priyal sadh
Roll no. 17
Dft sem 3

2. INTRODUCTION
 Raymond's is one of the India’s leading
fabric and garment manufacturers and
fashion retailers.
 The Raymond group was incorporated in
1925 .
 The company is led by CEO Gautam Hari
Singhania.

3. CONT.
 Raymond is the largest producer of worsted
suiting fabrics commanding over 60% share
of the market.
 Group also has business interests in
readymade garments, designer
wear, cosmetics & toiletries, engineering
files, tools and prophylactics.

4. HISTORY OF RAYMOND
 1925 - Juggilal Kamlapati Singhania Setup of The
Raymond Woollen mill.
 1944 - Lala Kailashpat Singhania took over The
Raymond Woollen Mill.
 1958 - The first exclusive Raymond Retail
showroom.
 1968 - Raymond setup a readymade garments
plant at Thane.
 1986 - Launch of "Park Avenue“.
 2006 - Launch of Zapp!

5. RAYMOND : THE COMPLETE MAN
 The tag line of Raymond's
“The Complete Man” was
invented in 1990s and has
been on air for almost a
decade and half.
 Incorporated in
1925, Raymond has so far
been known for its
positioning.

6. RAYMOND : THE QUALITY PRODUCT
 Raymond has created the world’s finest worsted
suiting fabric from the finest wool ever produced in
the world – the Super 240s fabric made of 11.6
micron wool.
 The count of the wool used in Raymond's product is
80s to 250s.
 It produce nearly 20,000 designs and colours of
suiting fabric that have found their way in over 55
countries.

7. RAYMOND'S SHOP
 It the largest retail store in the country having 650
stores in prime locations, in over 200 cities in India.
 Apart from India Raymond also serves its garments
in
 Bahrain
 Bangladesh
 Kuwait
 Saudi Arabia
 Sri Lanka
 Sultanate Of Oman
 U.A.E. etc.

8. IN HOUSE BRANDS

9.  Makers is a fabric brand from the house of Raymond
targeting the ever growing Tier 3 to 5 town consumers
who are no longer living in the shadow of their metro
counter parts but are increasingly gaining more
disposable income as well as the confidence to make it
big and be successful.

10.  Launched in 1986.
 It is a formal wear brand.
 Park Avenue provides stylish and
innovative wardrobe solutions to
well-dressed gentlemen.

11.  Parx is a premium casual
lifestyle brand.
 Parx reflects the persona of the
energetic 22-30 year old who is
aggressive, outgoing and
dynamic.
 Distribution is through the
following channels: Exclusive
Parx brand stores, which are
company-owned and operated.

12.  Notting Hill was launched in
2007.
 The brand collection features a
spectrum of men's lifestyle
products comprising of suits,
shirts, trousers, jeans, t-shirts
and also accessories like ties,
handkerchiefs and socks.

13.  Launched in 1993.
 It is a casual wear brand.
 ColorPlus has always used
highest quality fabrics and
product engineering
techniques that give the
user the unique comfort and tactile feel which no
other brand offers.
 Color plus offers us various things like leather
hand bag, hand braided belts, shoes and
scarves.

14.  Raymond - Premium Suiting Fabric- for Suits,
Jackets, Trousers and Ethnic-wear
 Premium – “Family Favourite” brand with cosmetic
products like Room Fresheners, Talc, Shaving
Cream, After shave lotion, Perfumes, Soap and
Shampoo.

15. Prices ( in rupees):
Product Park avenue Parx Color plus
Shirt 1299-1899 1200-2000 1440-4295
Trousers 1499-1899 ---- 1998-3798
Suit 7999-11999 6499-11099 ----
T-shirt ---- 999-1500 ----
Denim ---- 1700-2200 ----
Handkerchief 210 ---- ----
Tie 899-1000 ---- ----
Socks 185-300 ---- 1278-2250

16. COMPETITORS
 Siya Ram
 Reid and tailor
 Mayur suitings
 Vimal suitings

17. SWOT ANALYSIS
 Strength
1. First company to use advertisement to promote
its product.
2. Focus on fashion and strength.
 Weakness
1. Limited as far ready made garments are
concerned.
2. Failure in the diversification efforts.

18.  Opportunities
1. Potential for ready made garment in India.
2. Corporatizing fashion.
 Threats
1. Increase in competitive pressure.

19. CONCLUSION
 Raymond is a big fashion brand name in India, it
has become a synonym for men's wear.
 Raymond showrooms are well managed and offers
the good service.
 Raymond’s emerged as a undisputed market leader
in the garment industry.
 The brand Raymond has the unique perception
over its customers psyche.
 All the plants used are ISO certified, leveraging on
cutting-edge technology that adheres to the highest
quality parameters while also being environment
friendly.

20. BIBLIOGRAPHY:
1. http://www.raymondindia.com/index.asp
2. http://en.wikipedia.org/wiki/Raymond_Group
3. http://www.raymondindia.com/off_brnd_pk.asp
4. http://www.raymondindia.com/off_brnd_pa.asp
5. http://www.raymondindia.com/off_brnd_cp.asp
6.http://www.raymondindia.com/off_brnd_makers.asp