Social Media for Small Businesses


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Social media 101 for small businesses who are considering low cost/high impact ways to market themselves.

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  • Social Media for Small Businesses

    1. 1. March 16, 2011 Presented by Priya Ramesh Social Media Wave is Here. Are You Riding It?
    2. 2. Small Business & Social Media <ul><li>SHRINKING BUDGETS </li></ul><ul><li>LIMITED RESOURCES </li></ul><ul><li>TIME CONSTRAINTS </li></ul>
    3. 3. Agenda <ul><ul><li>Social Media Landscape </li></ul></ul><ul><ul><li>Key Social Networking Tools for CDCs </li></ul></ul><ul><ul><li>Blogging Best Practices </li></ul></ul><ul><ul><li>Social Media Essentials </li></ul></ul><ul><ul><li>Q&A </li></ul></ul>
    4. 4. Social Media Here to Stay
    5. 5. Social Media = Communities <ul><li>For the first time in history, technology has advanced to allow for real-time conversations in media </li></ul><ul><li>Internet conversations are: </li></ul><ul><ul><li>Non-linear (mesh) </li></ul></ul><ul><ul><li>Uncontrolled </li></ul></ul><ul><ul><li>Extremely viral </li></ul></ul><ul><li>Disruptive to corporate cultures built on communicating in siloed environments </li></ul>
    6. 6. Grasping the Moving Media Environment <ul><li>Figuring out where to play can be challenging </li></ul><ul><li>Current hot “shiny” properties </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>iPhone applications </li></ul></ul><ul><li>Properties here to stay: </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>
    7. 7. Don’t Be Overwhelmed, FOCUS <ul><li>What are your business goals? </li></ul><ul><li>How do they pertain to social media? </li></ul><ul><li>How can you best engage those who friend or follow you? </li></ul><ul><li>What does ROE look like for your business? </li></ul><ul><li>Then pick the tools. </li></ul>
    8. 8. Key Tools <ul><li>Facebook </li></ul><ul><li>YouTube/Video Content </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Blogs </li></ul>
    9. 9. What’s the Big Deal About Facebook? <ul><li>Over 400 million active users </li></ul><ul><li>50% of active users log onto Facebook in any given day </li></ul><ul><li>More than 35 million update their status each day </li></ul><ul><li>More than 60 million status updates posted each day. </li></ul><ul><li>More than 3 billion photos uploaded to the site each month. </li></ul><ul><li>More than 5 billion pieces of content shared each week (web links, photos, blogs, notes etc.) </li></ul>Source:
    10. 10. Facebook Demographics <ul><li>Young adults (18-25) lead the way with a combined over 27 million users. </li></ul><ul><li>The 26-34 group is close behind with 21 million users. </li></ul><ul><li>Over 18 million people over the age of 45 active on Facebook. </li></ul>
    11. 11. Facebook Mobile <ul><li>There are more than 100 million active users currently accessing Facebook through their mobile devices. </li></ul><ul><li>People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users. </li></ul><ul><li>There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products. </li></ul>
    12. 12. Facebook a Game Changer <ul><li>Facebook will take over Amazon as the online store with sophisticated personalization. </li></ul><ul><li>Facebook will start driving more traffic to some online stores than Google. </li></ul><ul><li>E-commerce conversion rates will increase </li></ul>
    13. 13. Why Care About Video? <ul><li>84.1 percent of the total U.S. Internet audience viewed online video. </li></ul><ul><li>U.S. Internet users watched 31.2 billion videos in March. </li></ul><ul><li>Google Sites rank #1 with 13.1 billion videos. </li></ul><ul><li>135.3 million viewers watched 12.9 billion videos on (95.6 videos per viewer). </li></ul><ul><li>The duration of the average online video was 5 min. </li></ul><ul><li> Source: comScore, Oct 2010, U.S. Video Rankings </li></ul>
    14. 14. Integrate Video to Spice Things Up <ul><li>Press Releases </li></ul><ul><li>Team Intro on Homepage </li></ul><ul><li>Customer Testimonials </li></ul><ul><li>Video Blogs (Vlogs) </li></ul><ul><li>Embed CEO Video in Newsletters, E-blasts </li></ul><ul><li>Quick Readiness Codes </li></ul>
    15. 15. Video Content Vs. Text
    16. 16. Blog: Two Way Communication <ul><li>A Journal, usually updated frequently, sometimes categorized </li></ul><ul><li>Usually links to other sites </li></ul><ul><li>Can support comments and some interaction </li></ul><ul><li>Provides ability to subscribe to site so reader gets updates without having to visit page. </li></ul>
    17. 17. Why Should Businesses Blog? <ul><li>Thought leadership </li></ul><ul><li>SEO </li></ul><ul><li>Generate Real Conversations </li></ul><ul><li>Display Brand Personality </li></ul><ul><li>Perform Market Research </li></ul><ul><li>Improve Customer Service </li></ul><ul><li>Share Company Announcements </li></ul><ul><li>Influence the media </li></ul><ul><li>Crisis PR </li></ul><ul><li>And much, much more </li></ul>
    18. 18. Content: Structure <ul><li>Long diatribes will drive people away </li></ul><ul><li>Ideal paragraph length is 3-6 lines </li></ul><ul><li>Posts greater than 10 paragraphs should be broken into two posts </li></ul><ul><li>Minimum of three links to other blogs per post </li></ul><ul><li>Ideal: Video, audio to supplement </li></ul><ul><li>Must: A picture for each post </li></ul>
    19. 19. Social Media Essentials <ul><li>Maintain presence on Facebook and LinkedIn </li></ul><ul><li>Mobile Website </li></ul><ul><li>Crisis Communication Plan </li></ul>MUST HAVES LIKE TO HAVE <ul><li>Facebook Advertising </li></ul><ul><li>QR Codes for Print Ads </li></ul>
    20. 20. Contact <ul><li>Priya Ramesh </li></ul><ul><li>Director, Social Media </li></ul><ul><li>CRT/tanaka </li></ul><ul><li>[email_address] </li></ul><ul><li>703 894 5460 </li></ul><ul><li>Twitter: @newpr </li></ul><ul><li>Blog: </li></ul>
    21. 21. Thank You!