www.privy.com
(888) 602-0205
The Data On How Mobile Drives In-Store Sales
JULY 17, 2014
@privy #privydata
HOUSEKEEPING
• Start – 2:00p EST
• End – 2:30ish EST
• Q&A Period – 2:30ish-2:45ish
– How to ask questions?
@privy #privyd...
OUR SPEAKER
Jake Cohen
– Co-founder, COO of Privy
@privy #privydata
LEVEL | ADVANCED
This is an advanced webinar.
It is complex material and it is interesting.
We have webinars of all levels...
What Will Privy Do For Me?
Privy allows you to measure which online marketing activities
drive in-store sales
and
grow you...
SUMMARY
• Overview
• General Trends
• Mobile Widget
• Device Matters
• Opportunities
@privy #privydata
OVERVIEW | FUNNEL OVERVIEW
@privy #privydata
OVERVIEW | OUR FUNNEL
@privy #privydata
TRENDS | MOBILE MAJORITY
In 2014, the majority of Privy campaign traffic became mobile.
mobile
54.1%
desktop
40.5%
tablet
...
TRENDS | SHIFTING SHARE
0%
25%
50%
75%
100%
H2 2013 H1 2014
desktop
mobile
tablet
Source: Google Analytics — Campaign Page...
TRENDS | MOBILE OS BREAKDOWN
iOS dominates among mobile devices on our campaign assets.
iOS
59.6%
Android
39.4%
WP7+
0.8%
...
TRENDS | MOST EFFECTIVE CHANNELS
RANK CHANNEL REDEMPTION RATE
1 Website 26.3%
2 Twitter 24.3%
3 Email 24.1%
4 Facebook 15....
MOBILE WIDGET | WORKS WELL
DESKTOP1 MOBILE2
VIEW RATE (CTR) 3.4% 1.8%
CLAIM RATE 17.8% 21.9%
Sources: 1) Mixpanel — {Event...
DEVICE MATTERS | REDEMPTION RATES
CLAIM DEVICE REDEMPTION RATE
MOBILE 30.4%
TABLET 23.9%
DESKTOP 21.2%
Sources: Privy Clai...
DEVICE MATTERS | DESKTOP RATE
CLAIM DEVICE REDEMPTION RATE
DESKTOP
Windows 20.5%
21.2%
Mac 22.4%
Sources: Privy Claim Devi...
DEVICE MATTERS | TABLET RATE
CLAIM DEVICE REDEMPTION RATE
TABLET
iPad 23.5%
23.9%
Android Tablet 27.9%
Sources: Privy Clai...
DEVICE MATTERS | MOBILE RATE
CLAIM DEVICE REDEMPTION RATE
MOBILE
iPhone 32.8%
30.4%Android Phone 25.9%
Other Mobile 30.5%
...
DEVICE MATTERS | TIME TO REDEMPTION
Which device saw the fastest time to redemption?
@privy #privydata
DEVICE MATTERS | TIME TO REDEMPTION
How fast was redemption for people who claimed on an iPhone?
:51
@privy #privydata
DEVICE MATTERS | TIME TO REDEMPTION
Time to redemption (hrs:mins) REDEMPTION DEVICE
CLAIM DEVICE iPhone Android Phone Othe...
DEVICE MATTERS | TIME TO REDEMPTION
Time to redemption (hrs:mins) REDEMPTION DEVICE
CLAIM DEVICE iPhone Android Phone Othe...
DEVICE MATTERS | TIME TO REDEMPTION
Time to redemption (hrs:mins) REDEMPTION DEVICE
CLAIM DEVICE iPhone Android Phone Othe...
OPPORTUNITIES | MOBILE VERSIONS
• Your website
– People on devices are looking for information right NOW
• Eblasts
– Peopl...
OPPORTUNITIES | PLANNING FOR SUCCESS
• What time is your email blast sent?
– Are you sending with a specific daypart in mi...
OPPORTUNITIES | SMARTER TARGETING
• Device-targeted ad buys
– Facebook
– Google
@privy #privydata
Q & A
• Check out: blog.privy.com
• Tweet us! @Privy
• Tweet me! @jfccohen
• Send me an email: jake@privy.com
@privy #priv...
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Webinar deck 07.17.14

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See all of the comprehensive data on how consumers on their mobile devices decide to spend money in-store. How long does it take for a person who searched for your business to come in and spend money at your restaurant. You will be shocked at how quickly it happens (hint: under 1 hour!).

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  • Mobile device share more than doubled since the prior period, from 25.9% in H2 2013 to 54.1% in H1 2014.

  • ----- Meeting Notes (7/17/14 13:08) -----
    And just to reiterate, when we say redemption rate, that is someone actually coming in your store.
  • Webinar deck 07.17.14

    1. 1. www.privy.com (888) 602-0205 The Data On How Mobile Drives In-Store Sales JULY 17, 2014 @privy #privydata
    2. 2. HOUSEKEEPING • Start – 2:00p EST • End – 2:30ish EST • Q&A Period – 2:30ish-2:45ish – How to ask questions? @privy #privydata
    3. 3. OUR SPEAKER Jake Cohen – Co-founder, COO of Privy @privy #privydata
    4. 4. LEVEL | ADVANCED This is an advanced webinar. It is complex material and it is interesting. We have webinars of all levels. @privy #privydata
    5. 5. What Will Privy Do For Me? Privy allows you to measure which online marketing activities drive in-store sales and grow your customer database in real-time @privy #privydata
    6. 6. SUMMARY • Overview • General Trends • Mobile Widget • Device Matters • Opportunities @privy #privydata
    7. 7. OVERVIEW | FUNNEL OVERVIEW @privy #privydata
    8. 8. OVERVIEW | OUR FUNNEL @privy #privydata
    9. 9. TRENDS | MOBILE MAJORITY In 2014, the majority of Privy campaign traffic became mobile. mobile 54.1% desktop 40.5% tablet 5.4% Source: Google Analytics — Campaign Pages by Device Report @privy #privydata
    10. 10. TRENDS | SHIFTING SHARE 0% 25% 50% 75% 100% H2 2013 H1 2014 desktop mobile tablet Source: Google Analytics — Campaign Pages by Device Report 109% increase in 6 months 42% decrease in 6 months @privy #privydata
    11. 11. TRENDS | MOBILE OS BREAKDOWN iOS dominates among mobile devices on our campaign assets. iOS 59.6% Android 39.4% WP7+ 0.8% BlackBerry 0.3% Source: Google Analytics — Campaign Pages by OS report @privy #privydata
    12. 12. TRENDS | MOST EFFECTIVE CHANNELS RANK CHANNEL REDEMPTION RATE 1 Website 26.3% 2 Twitter 24.3% 3 Email 24.1% 4 Facebook 15.7% Sources: Chart.io – Redemption Rate by Source @privy #privydata
    13. 13. MOBILE WIDGET | WORKS WELL DESKTOP1 MOBILE2 VIEW RATE (CTR) 3.4% 1.8% CLAIM RATE 17.8% 21.9% Sources: 1) Mixpanel — {Event} by Context, by Device Reports, 2) Privy Mobile Widget Performance Comparison (10/25/13 – 6/5/14) @privy #privydata
    14. 14. DEVICE MATTERS | REDEMPTION RATES CLAIM DEVICE REDEMPTION RATE MOBILE 30.4% TABLET 23.9% DESKTOP 21.2% Sources: Privy Claim Device Report @privy #privydata
    15. 15. DEVICE MATTERS | DESKTOP RATE CLAIM DEVICE REDEMPTION RATE DESKTOP Windows 20.5% 21.2% Mac 22.4% Sources: Privy Claim Device Report @privy #privydata
    16. 16. DEVICE MATTERS | TABLET RATE CLAIM DEVICE REDEMPTION RATE TABLET iPad 23.5% 23.9% Android Tablet 27.9% Sources: Privy Claim Device Report @privy #privydata
    17. 17. DEVICE MATTERS | MOBILE RATE CLAIM DEVICE REDEMPTION RATE MOBILE iPhone 32.8% 30.4%Android Phone 25.9% Other Mobile 30.5% Sources: Privy Claim Device Report @privy #privydata
    18. 18. DEVICE MATTERS | TIME TO REDEMPTION Which device saw the fastest time to redemption? @privy #privydata
    19. 19. DEVICE MATTERS | TIME TO REDEMPTION How fast was redemption for people who claimed on an iPhone? :51 @privy #privydata
    20. 20. DEVICE MATTERS | TIME TO REDEMPTION Time to redemption (hrs:mins) REDEMPTION DEVICE CLAIM DEVICE iPhone Android Phone Other Mobile DESKTOP Windows 4:30 7:27 22:27 Mac 6:57 5:40 Sources: Privy Redemption Source Reports — 50th Percentile Times Key Insight: people on their computers act later. Plan for dinner. @privy #privydata
    21. 21. DEVICE MATTERS | TIME TO REDEMPTION Time to redemption (hrs:mins) REDEMPTION DEVICE CLAIM DEVICE iPhone Android Phone Other Mobile TABLET iPad 12:24 9:25 Android Tablet 12:08 Sources: Privy Redemption Source Reports — 50th Percentile Times Key Insight: people on tablets are low intent. Target other devices. @privy #privydata
    22. 22. DEVICE MATTERS | TIME TO REDEMPTION Time to redemption (hrs:mins) REDEMPTION DEVICE CLAIM DEVICE iPhone Android Phone Other Mobile MOBILE iPhone 0:51 2:02 Android Phone 0:54 0:54 Other Mobile 1:42 Sources: Privy Redemption Source Reports — 50th Percentile Times Key Insight: people on mobile phones act FAST. They represent a huge opportunity. @privy #privydata
    23. 23. OPPORTUNITIES | MOBILE VERSIONS • Your website – People on devices are looking for information right NOW • Eblasts – People read on their phone and need a call to action for NOW @privy #privydata
    24. 24. OPPORTUNITIES | PLANNING FOR SUCCESS • What time is your email blast sent? – Are you sending with a specific daypart in mind? • Different messages for different website visitors? – If the device is different, the context is different. What about your content? @privy #privydata
    25. 25. OPPORTUNITIES | SMARTER TARGETING • Device-targeted ad buys – Facebook – Google @privy #privydata
    26. 26. Q & A • Check out: blog.privy.com • Tweet us! @Privy • Tweet me! @jfccohen • Send me an email: jake@privy.com @privy #privydata

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