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Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comTurn Socia...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
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Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter:...
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Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers

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Enjoy the slides from the recent webinar we gave to the Thank You Small Business attendees.

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  • The thing to understand is that a loyal customer is simply someone with whom you have a strong emotional relationship. That only comes when they interact with you and your brand a lot – and there are different levels of that. I’m going to teach you what people expect from you online, so you can give it to them, earn their trust and win their business.
  • People turn online to get answers – no longer to folks impulsively make decisions…they do research first.
  • Now is time for the pro tip. Let’s say someone did a google search and found your website. NICE! Now lets say they liked what you had to say and clicked on the link to your facebook page…the pictures, comments, general enthusiasm customers had for you is great so they liked your page! Then, they went back to your website, clicked into your twitter page and saw how much expertise you offer. Boom…they are fully connected. Now what? You want the holy grail: their email address. 
  • Having a customer’s email address allows you to message them when you have something important to tell them instead of waiting for them to come ask you if you have anything to say. This is important because it helps you control the conversation. The questions is, how do you get their email address? Now multiply this question by thousands and thousands of people who look for and connect with your business online every day. How do you get thousands of their email addresses? The answer: offer a special.
  • If you offer someone $1 off or 5% off their next purchase when they sign up for a coupon with their email address, many, many, many people will do it. It makes them feel special, like you’re giving them something extra and like they are loved. They will give you their email address because it’s the most conveninent way for them to receive their special. Once you have the email address, you can message them when you have something important to say.
  • Transcript of "Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers"

    1. 1. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comTurn Social Media Followers andGoogle Searchers Into LoyalCustomers
    2. 2. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comWebinar House KeepingJake CohenCo-Founder, Privy• Long time marketer for CBS• Co-founded Privy• www.getprivy.com• Twitter: @jfccohen• Email: jake@getprivy.com
    3. 3. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comOverview1. What Consumers Want2. How They Find You Online3. What You Need to Do To Win Loyal Business4. How To Take Control
    4. 4. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comLoyalty = TRUST
    5. 5. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comImpulse is GonePeople can get answers online.
    6. 6. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.com
    7. 7. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comYour Website
    8. 8. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.com
    9. 9. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.com
    10. 10. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comWebsite
    11. 11. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.com
    12. 12. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.com
    13. 13. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.com
    14. 14. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.com
    15. 15. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comT(rusted) A(ffordable) C(onvenient)Link your social mediaGive people a reason to come backMake sure you’re mobile optimizedSimple Website TipsPro Tips
    16. 16. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comFacebook
    17. 17. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.com
    18. 18. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.com
    19. 19. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.com
    20. 20. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comP(ersonality) C(ommunity) P(hotos)Add all relevant info!Ask people to share/like/commentOffer special giveaways!Simple FacebookTipsPro Tips
    21. 21. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comTwitter
    22. 22. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.com
    23. 23. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.com
    24. 24. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.com
    25. 25. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.com
    26. 26. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comR(esponsive) E(xpertise) E(engaging)Link your websiteTweet at influential peopleRespond to individuals who Tweet at youSimple Twitter TipsPro Tips
    27. 27. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comGoogle Search
    28. 28. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.com
    29. 29. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.com
    30. 30. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.com
    31. 31. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.com
    32. 32. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.com
    33. 33. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comH(eader) I(intent) T(ag)Use SEO provider (e.g. SEOMoz)Make a blog for more linksLink your blog pages to other blog pagesSimple Google/SEO TipsPro Tips
    34. 34. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.com
    35. 35. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPRO TIPS1. Offer Specials2. Collect Email Addresses
    36. 36. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.com
    37. 37. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.com
    38. 38. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comWebsite
    39. 39. Presenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comPresenter: Jake Cohen, PrivyTweet me at: @jfccohenEmail me at: jake@getprivy.comLearn more at: blog.getprivy.comThank You – Q & A!Jake CohenCo-Founder, Privy• Long time marketer for CBS• Co-founded Privy• www.getprivy.com• Twitter: @jfccohen• Email: jake@getprivy.com
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