Ben Jabbawy
@jabbawy
one to many relationships
one to one relationships
The average person
checks email 34 times per
day convinceandconvert.com
30% of emails we send lead to
in-store sales
How much business can
you generate through
email?
Tips for email
success
Start collecting emails now!
Neiman Marcus is giving you tools to do so –
No excuses!
Mailchimp also has great free tools ...
Segment by
Location
71% of Mobile purchasing decisions most
influenced by Emails from companies.
Adobe “2013 digital publi...
Deepen Your
Customer Profiles
• Style?
• last visit?
• Birthday?
Make your out
reach personal
Make it mobile friendly
43% of email read from mobile
Emailmonday.com
Timing
Emails have best results in the 1st hour after
delivery – 23% are opened. It declines
rapidly from there.
getrespon...
Takeaways
• Subject lines
• Time of day
• Personalization
• Mobile
• Be Human
The Power of Email Marketing - A discussion with Neiman Marcus Boston
The Power of Email Marketing - A discussion with Neiman Marcus Boston
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The Power of Email Marketing - A discussion with Neiman Marcus Boston

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An interactive discussion with Neiman Marcus Boston on how powerful email marketing can be for retail and local businesses.

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Published in: Technology, Business
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The Power of Email Marketing - A discussion with Neiman Marcus Boston

  1. 1. Ben Jabbawy @jabbawy
  2. 2. one to many relationships
  3. 3. one to one relationships The average person checks email 34 times per day convinceandconvert.com
  4. 4. 30% of emails we send lead to in-store sales How much business can you generate through email?
  5. 5. Tips for email success
  6. 6. Start collecting emails now! Neiman Marcus is giving you tools to do so – No excuses! Mailchimp also has great free tools to help do so from mobile Be explicit about why you want their email, and how you’ll use it
  7. 7. Segment by Location 71% of Mobile purchasing decisions most influenced by Emails from companies. Adobe “2013 digital publishing report: retail apps and buying habits”
  8. 8. Deepen Your Customer Profiles • Style? • last visit? • Birthday?
  9. 9. Make your out reach personal
  10. 10. Make it mobile friendly 43% of email read from mobile Emailmonday.com
  11. 11. Timing Emails have best results in the 1st hour after delivery – 23% are opened. It declines rapidly from there. getresponse.com Be smart – think about rush hour, eating dinner, etc
  12. 12. Takeaways • Subject lines • Time of day • Personalization • Mobile • Be Human

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