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The Power of Email Marketing - A discussion with Neiman Marcus Boston
The Power of Email Marketing - A discussion with Neiman Marcus Boston
The Power of Email Marketing - A discussion with Neiman Marcus Boston
The Power of Email Marketing - A discussion with Neiman Marcus Boston
The Power of Email Marketing - A discussion with Neiman Marcus Boston
The Power of Email Marketing - A discussion with Neiman Marcus Boston
The Power of Email Marketing - A discussion with Neiman Marcus Boston
The Power of Email Marketing - A discussion with Neiman Marcus Boston
The Power of Email Marketing - A discussion with Neiman Marcus Boston
The Power of Email Marketing - A discussion with Neiman Marcus Boston
The Power of Email Marketing - A discussion with Neiman Marcus Boston
The Power of Email Marketing - A discussion with Neiman Marcus Boston
The Power of Email Marketing - A discussion with Neiman Marcus Boston
The Power of Email Marketing - A discussion with Neiman Marcus Boston
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The Power of Email Marketing - A discussion with Neiman Marcus Boston

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An interactive discussion with Neiman Marcus Boston on how powerful email marketing can be for retail and local businesses. …

An interactive discussion with Neiman Marcus Boston on how powerful email marketing can be for retail and local businesses.

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  • 1. Ben Jabbawy @jabbawy
  • 2. one to many relationships
  • 3. one to one relationships The average person checks email 34 times per day convinceandconvert.com
  • 4. 30% of emails we send lead to in-store sales How much business can you generate through email?
  • 5. Tips for email success
  • 6. Start collecting emails now! Neiman Marcus is giving you tools to do so – No excuses! Mailchimp also has great free tools to help do so from mobile Be explicit about why you want their email, and how you’ll use it
  • 7. Segment by Location 71% of Mobile purchasing decisions most influenced by Emails from companies. Adobe “2013 digital publishing report: retail apps and buying habits”
  • 8. Deepen Your Customer Profiles • Style? • last visit? • Birthday?
  • 9. Make your out reach personal
  • 10. Make it mobile friendly 43% of email read from mobile Emailmonday.com
  • 11. Timing Emails have best results in the 1st hour after delivery – 23% are opened. It declines rapidly from there. getresponse.com Be smart – think about rush hour, eating dinner, etc
  • 12. Takeaways • Subject lines • Time of day • Personalization • Mobile • Be Human

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