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Social Networks:
  Hype vs Reality
       Piero Rivizzigno
p.rivizzigno@glossom.com
Social Networks Defined
• Web-based services that
  allow individual to:
  – Define public or semi-public
    profile
  – ...
Some Reality Check




           source: mary meeker, alexa.com
Bubble vs Boom
                             Bubble vs Boom



                      The 2000 bubble was driven by IPOs

To...
SNs: Hyped but Not so New




source: danah boyd
Wired and
              the Hype Mashu-up Generator




http://coolmel.zaadz.com/blog/2006/9/the_present_future_and_beyond...
Personal Self-Interest
Precedes Network or Social Value
Money in the “click economy” is
made by access to Communities
Some Conversations are Going
            On
Platform vs Applications


White Label Social Networking vs Custom Solution


...
Platform vs Application




   Most of times platforms win in the proprietary world

Innovators and Entrepenuers in the lo...
Open Graph vs Walled Garden




               Who owns the data of the Social Graph ?
How do I port my social graph data ...
Ego-Centric vs Social Object
                               Photo
                               Video
                   ...
White Label vs Custom Solution
                                       Complex effort
                                     ...
The Hype Risk is Always There
CREDITS
PHOTOS                                          IDEAS
http://www.flickr.com/photos/pkdouyk/288790
                ...
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Social Networks: Hype Vs Reality

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A brief introduction to Social Networks, their history, a reality check about the so called Bubble 2.0 and some ongoing trends

Published in: Economy & Finance, Technology
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Transcript of "Social Networks: Hype Vs Reality"

  1. 1. Social Networks: Hype vs Reality Piero Rivizzigno p.rivizzigno@glossom.com
  2. 2. Social Networks Defined • Web-based services that allow individual to: – Define public or semi-public profile – Articulate a list other users with whom the share the connection – View and traverse their list of connections and those made by others within the system source: danah boyd
  3. 3. Some Reality Check source: mary meeker, alexa.com
  4. 4. Bubble vs Boom Bubble vs Boom The 2000 bubble was driven by IPOs Today the cost for running an Internet company is less than 1/10 compared with 2000 Online Advertising, e-Commerce and Brodband usage are steadily increasingover the last 6 years
  5. 5. SNs: Hyped but Not so New source: danah boyd
  6. 6. Wired and the Hype Mashu-up Generator http://coolmel.zaadz.com/blog/2006/9/the_present_future_and_beyond_zaadz
  7. 7. Personal Self-Interest Precedes Network or Social Value
  8. 8. Money in the “click economy” is made by access to Communities
  9. 9. Some Conversations are Going On Platform vs Applications White Label Social Networking vs Custom Solution Open Graph vs Walled Garden SNs Ego-Centric vs Social Object SNs
  10. 10. Platform vs Application Most of times platforms win in the proprietary world Innovators and Entrepenuers in the long run strikeback
  11. 11. Open Graph vs Walled Garden Who owns the data of the Social Graph ? How do I port my social graph data across different SNs? One Social Graph or Multiple Social Graph?
  12. 12. Ego-Centric vs Social Object Photo Video … Self-expression Communication
  13. 13. White Label vs Custom Solution Complex effort Expensive Full blown capabilities Simple to Start Very cheap Constraints on customization
  14. 14. The Hype Risk is Always There
  15. 15. CREDITS PHOTOS IDEAS http://www.flickr.com/photos/pkdouyk/288790 chris anderson 384/in/set-72157594281373515/ danah boyd http://www.flickr.com/photos/rob_goodspeed/ 158808736/ stowe boyd http://www.flickr.com/photos/kubina/4944606 2/in/photostream/ jiry engestrom http://www.flickr.com/photos/truthlying/30486 286/ reid hoffman http://www.flickr.com/photos/pingnews/30063 8740/ joshua porter http://www.flickr.com/photos/8945297@N03/5 51902264/ david recordon http://www.flickr.com/photos/fine- cars/50789396/ cristine wodtke http://www.flickr.com/photos/iamthelaw/19264 8955/
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