Gillette Company

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This is poor one...of mine..when i was 1st semesteR …

This is poor one...of mine..when i was 1st semesteR
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  • 1. PresentatioN
    ULAB
    Presentation on case
    Introductory of business
    (BBA-Business Administration)
    Name: SubrajitSaha
    Name : ArifurRahman
    Name : Nadir-Ul-Kaysar
    Section two
    12/11/2009 1:50:18 PM
  • 2. ContentS
  • 3. The Gillette Company BackgrounD
    1901 Founded by King C Gillette with William Nickerson in Boston.
    1902 1st Product – Double edged, T shape disposable razors.
    1905 Develops new markets by opening London Offices.
    1914 Gillette brokers deal with US Army (3.5 Million razors, 36 Million
    blades)
    1950 Spends $6 Million for TV rights to Baseball World series for 6 years.
    1964 Gillette splits into 2 SBUs, for grooming, the other for all other products.
    1973 Net Sales exceed $1Billion.
    1980 Net Sales exceed $2 Billion.
    2001 Gillette has 61 Facilities in 25 Countries, and employs 40,000 people.
    2003 the blades division contribute 68% to profitability with a 42% of total sales.
    2004 expanse $1155 million on add and 411 million on sales.
    2005 Gillette the company was sold to Procter & Gamble for $57 billion USD.
    2007 the 588-acre King Gillette Ranch opened to the public as a park.
  • 4. :vision:
    Build up total brand value.
    global focus on consumer products
    global competitive advantage in quality, value added personal care/use products
    Key brand:
  • GILLETTE PRODUCT
  • 16. MarketinG
    MARKET GROWTH
    OTHER COMPANY
    Toiletries
    Blades & Razors
    Braun
    MARKET GROWTH (%)
    Oral-B
    Duracell
    GILLETTE COMPANY
    1.0
    RMS
  • 17. Sales & financE
    Gillette Profits by Product
    2500
    2000
    Braun Products
    Profit $Millions
    1500
    Oral-B Products
    Duracell Products
    Toiletries
    1000
    Blades & Razors
    500
    0
    y2000
    y1999
    y1998
    Year
    Sales of Blades & Razors up 8% 1999-2000
    Sales of toiletries and Duracell products are both down from 1999 - 2000
    Oral B products have had the largest increase of sales of 10% from 1999 - 2000
    Braun has recovered from 1999 where its sales dropped by 9% from1998 and has increased by 3% in year 2000
    Blade and Razor profits up 11% in 2000, due mainly to sales of Mach 3
    Profits for Toiletries and Duracell are both down but this is in line with Sales
    Oral B’s profit only increased by 3% even though sales increased by 10%, this was due to higher marketing expenses
    Braun’s profits increased by 41%, this reflects sales growth/improved mix and lower overheads
  • 18. DistributioN
    Distributed directly to retailer & wholesaler for resale to consumer
    Sold by local distributor & through sales agent .
    Oral care products & diagnostic appliances are sold to health care professionals.