Tweeting & Eating

Tweeting & Eating by Priti Ubhayakar

Why This Sector?

The Food Chain
A Big Idea
Street Vendors
Neighborhood Eateries
National Chains

The Big Idea
Listen & Follow
Ask for advice
Tell your story
Turn followers into customers

Delancey
“ finishing up details for tomorrow, hanging purse hooks, hanging mirrors, making prep lists,making dough, being exhausted” @delanceyseattle
- Over 1,700 followers on opening day

Street Vendors
One-way communication
A permanent presence
Avoid customer dissatisfaction

Street Vendors
“ Where u at Hollywood! KOGIs at Alife Hollywood on Sunset and Cahuenga! Come get som Blackjack Quesadillas!” @kogibbq
“ we will not be opening tonight because of the water falling from the sky :(” @desserttruck

Neighborhood Eateries
A glimpse behind the scenes
Special offers
Business processes
Creating community

Coffee Groundz
“ Fantastic time @SaintArnold Brewery Tour w/ @RunAwaySun playing. Its all about the #SLGT. See everyone tonight @ Karaoke here at 9pm. CHEERS”
“ In these trouble times, we have become a hub for connecting people and businesses,” JR Cohen, owner of Coffee Groundz

National Chains
Listening and reacting
Leveraging existing customer base
Moving from national to local
Raising expectations?

P.F. Chang’s
DClarke977 @pfchangs Everyone had a great time and they all loved the swag! P.F. CHang’s is the BEST! Thanks again! #MDPFTWEETUP
“ Sometimes people are saying great things and sometimes it’s an opportunity to make things right when a Guest is unhappy,” - Tiffany Hamby, Twitterer for P.F. Chang’s

*Disclaimer
The preceding presentation was for educational purposes only and does not constitute a verbal agreement.
You are not legally obligated to invest in any MCDM-related restaurant, dessert truck, or other food venture.

Credits
@pritiu
Creative Commons License: share-and-share alike; non-commercial
http://uwtwitterbook.com/about/2009-presentations

Tweeting & Eating

by pritiu on Aug 19, 2009

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Tweeting & Eating — Presentation Transcript

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