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a brief about femina mag.

a brief about femina mag.

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Transcript

  • 1.  
  • 2. THE BRAND FEMINA
    • Owned by Worldwide Media (a 50:50 joint venture between BBC Worldwide and The Times Group).
    • First published in July 1959.
    • Has organized and sponsored the Femina Miss India beauty pageant since 1964.
    • Since its inception, the magazine brand has targeted the intelligent and progressive Indian woman.
    • The glossy magazine has done well in adopting a layout that is compact and colorful.
  • 3. CONTD.
    • The tone is informal, and the magazine speaks to readers in a colloquial style .
    • It is positioned around the aspirations of the modern Indian woman, conveyed in the tagline, “Believe.”
    • In December 2006, the print magazine launched the brand’s website to appeal to the growing number of net-savvy Indian women and the Indian diaspora spanning the globe.
    • Over the years, it has played a supporting role in helping change the outlook of Indian society and opened avenues for women in careers like fashion, film and television.
  • 4. SWOT ANALYSIS
    • STRENGTHS
    • Presence in major cities.
    • Times brand.
    • Classic well known brand.
    • Organizing events such as Femina ‘Miss India’.
    • High readership.
    • Good experience.
    • WEAKNESSES
    • Untimely subscription.
    • Unattractive gifts.
    • Positioning against competitors is weak.
  • 5. CONTD.
    • OPPORTUNITIES
    • Timely delivery.
    • Benefit from the growth in the entertainment industry .
    • Celebrity endorsement.
    • THREATS
    • Economic downturn.
    • Intense competition in the magazine business.
    • Loss of readership.
  • 6. CUSTOMER FEEDBACK
    • POSITIVE
    • A good A personalized magazine not only about women and their problems, but also the current trends and issues.
    • Its got everything from Bollywood to recipes to apparels to cosmetics to relationships to juicy gossips to latest happenings.
    • A very good English magazine for women.
    • A good time pass.
    • companion.
  • 7. CONTD.
    • NEGATIVE
    • At times the content is not up to the mark.
    • Too many advertisements.
    • Untimely delivery of magazines.
    • Unattractive gifts.
    • Old style, no innovation.
  • 8. CONTD.
    • NEGATIVE
    • It used to be a great magazine but now it has completely lost its charm.
    • The 80’s was the time when Femina was the best.
    • The same old ‘masala’ stories and things.
  • 9. MAJOR COMPETITORS
    • GRIHASHOBHA – started in 1979. Focus on women’s issue, short stories, fashion, recipes, advice column etc. Total readership is estimated to be 98,63,000.
    • MUKTA – started in 1961, caters to requirements of youth, fashion, beauty and grooming.
    • WOMAN’S ERA – started in 1973, caters to varied taste of upper middle class strata of society. Readers estimated at 11 lakh.
  • 10. CONTD.
    • ELLE – focuses on fashion, beauty and style with a brain pertaining to global outlook, providing both convenience and high end inspiration.
    • COSMOPOLITAN – focuses on educating women in areas such as sexuality, fashion and beauty.
    • RAVE – it’s a music magazine which also explores expressions of creativity such as fashion, jewellery, accessory, clothing, photography, technology, performing arts, cuisine, yoga, spirituality and forms of dance.
  • 11. CONTD.
    • MARIE CLAIRE – focuses on health, beauty and fashion information.
    • VOGUE – is widely considered one of most influential fashion magazines in the world. It’s a fashion and lifestyle magazine.
    • LA MODE INTERNATIONAL – focuses on fashion accessories, jewelery, cosmetics, fashion education and art and craft.
  • 12. CONCLUSION
    • Increase the effectiveness of the delivery system.
    • Inclusion of more attracting schemes and gifts, which go well with the need of today's women.
    • Cover more current affairs and its impact on the women.
    • SET UP A PROPER GREIVANCE HANDLING MECHANISM.
    • SHOULD STRESS MORE ON ITS CONTENT RATHER THAN ON ADVERTISEMENTS.
  • 13. THANKYOU!!!!
  • 14. PRESENTED BY: NIKHILA SHIKSHIKA ANUGYA VARUN NITESH