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Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
Social Media Basics
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Social Media Basics

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Transcript

  • 1. Planning for Success 2011 Presenter: Lori Pritchard LP Life Coaching Strategic Plan Social Media
  • 2. Successful Marketing
  • 3. Objective <ul><li>Why did you join Toastmasters </li></ul><ul><li>Top social media sites </li></ul><ul><li>The right mind-set </li></ul><ul><li>Your business strategy </li></ul><ul><li>Great marketing applications </li></ul><ul><li>Driving traffic to club </li></ul>
  • 4. Why did you join Toastmasters? <ul><li>Get over the fear of speaking </li></ul><ul><li>Employment and career opportunities </li></ul><ul><li>Socializing </li></ul><ul><li>Networking </li></ul><ul><li>Educational opportunities </li></ul><ul><li>Why did you join? </li></ul>
  • 5. Top Social Media Sites <ul><li>Membership building Sites </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Linked In </li></ul><ul><li>My Space </li></ul><ul><li>Blogs </li></ul>
  • 6. www.FaceBook.com <ul><li>The average age of uses “46” </li></ul><ul><li>The average income is “$89,000” </li></ul><ul><li>The place to engage in business networking for 30-to-60-year-olds </li></ul><ul><li>Entrepreneurs, small business owners, and independent professionals </li></ul><ul><li>Nearly 450 million users </li></ul>
  • 7. www.Twitter.com <ul><li>144 letter cocktail party </li></ul><ul><li>Demographic are hard to confirm </li></ul><ul><ul><li>Organizations, companies, entrepreneurs, and independent professionals </li></ul></ul><ul><ul><li>Possible age range: 33 to 50 </li></ul></ul><ul><ul><li>Women slightly outnumbering men </li></ul></ul>
  • 8. www.Linkedin.com <ul><li>LinkedIn has a white-collar audience </li></ul><ul><li>Executives from every Fortune 500 company are members </li></ul><ul><li>The average in age is “49” </li></ul><ul><li>The average income is “$104,000” </li></ul><ul><li>LinkedIn has approximately 53 million users! </li></ul>
  • 9. www.Myspace.com <ul><li>Youth professionals between the age 14 to 26 </li></ul><ul><ul><li>Speakers </li></ul></ul><ul><ul><li>Realtors </li></ul></ul><ul><ul><li>Entrepreneurs </li></ul></ul><ul><ul><li>Young/hip audience </li></ul></ul><ul><ul><ul><li>Innovative product </li></ul></ul></ul><ul><ul><ul><li>Services </li></ul></ul></ul><ul><ul><ul><li>Opportunities </li></ul></ul></ul>
  • 10. www.Blogger.com <ul><li>Great place to: </li></ul><ul><li>Share your expertise </li></ul><ul><li>Attract new members </li></ul><ul><li>Invite club members to post on the site </li></ul><ul><li>Post videos and articles </li></ul><ul><li>Provide links to other sites (i.e. your website) </li></ul>
  • 11. Ask the questions: <ul><li>What are you doing now? </li></ul><ul><li>What is on your mind? </li></ul><ul><li>DON’T TAKE THESE QUESTIONS </li></ul><ul><li>LITERALLY!!!! </li></ul>
  • 12. Savvy Markets <ul><li>Share expertise </li></ul><ul><li>Build trust and credibility </li></ul><ul><li>Drive traffic to their website </li></ul>
  • 13. <ul><li>Keep an open mind </li></ul><ul><li>Be yourself </li></ul><ul><li>Energy attracts followers </li></ul><ul><li>Know your ideal member </li></ul><ul><li>Respond to post </li></ul><ul><li>Allow people to post comments </li></ul><ul><li>Make the time to engage your followers </li></ul>The Right Mind-Set to Attracting Members
  • 14. One Post Fits All
  • 15. One Post Fits All
  • 16. The End

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