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Planning for Success 2011 Presenter:  Lori Pritchard LP Life Coaching Strategic Plan Social Media
Successful Marketing
Objective <ul><li>Why did you join Toastmasters </li></ul><ul><li>Top social media sites </li></ul><ul><li>The right mind-...
Why did you join Toastmasters? <ul><li>Get over the fear of speaking </li></ul><ul><li>Employment and career opportunities...
Top Social Media Sites <ul><li>Membership building Sites </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><u...
www.FaceBook.com <ul><li>The average age of uses  “46” </li></ul><ul><li>The average income is  “$89,000” </li></ul><ul><l...
www.Twitter.com <ul><li>144 letter cocktail party </li></ul><ul><li>Demographic are hard to confirm </li></ul><ul><ul><li>...
www.Linkedin.com <ul><li>LinkedIn has a white-collar audience </li></ul><ul><li>Executives from every Fortune 500 company ...
www.Myspace.com <ul><li>Youth professionals between the age 14 to 26 </li></ul><ul><ul><li>Speakers </li></ul></ul><ul><ul...
www.Blogger.com <ul><li>Great place to:  </li></ul><ul><li>Share your expertise </li></ul><ul><li>Attract new members </li...
Ask the questions: <ul><li>What are you doing now?  </li></ul><ul><li>What is on your mind? </li></ul><ul><li>DON’T TAKE T...
Savvy Markets <ul><li>Share expertise </li></ul><ul><li>Build trust and credibility </li></ul><ul><li>Drive traffic to the...
<ul><li>Keep an open mind </li></ul><ul><li>Be yourself </li></ul><ul><li>Energy attracts followers </li></ul><ul><li>Know...
One Post Fits All
One Post Fits All
The End
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Social Media Basics

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Transcript of "Social Media Basics"

  1. 1. Planning for Success 2011 Presenter: Lori Pritchard LP Life Coaching Strategic Plan Social Media
  2. 2. Successful Marketing
  3. 3. Objective <ul><li>Why did you join Toastmasters </li></ul><ul><li>Top social media sites </li></ul><ul><li>The right mind-set </li></ul><ul><li>Your business strategy </li></ul><ul><li>Great marketing applications </li></ul><ul><li>Driving traffic to club </li></ul>
  4. 4. Why did you join Toastmasters? <ul><li>Get over the fear of speaking </li></ul><ul><li>Employment and career opportunities </li></ul><ul><li>Socializing </li></ul><ul><li>Networking </li></ul><ul><li>Educational opportunities </li></ul><ul><li>Why did you join? </li></ul>
  5. 5. Top Social Media Sites <ul><li>Membership building Sites </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Linked In </li></ul><ul><li>My Space </li></ul><ul><li>Blogs </li></ul>
  6. 6. www.FaceBook.com <ul><li>The average age of uses “46” </li></ul><ul><li>The average income is “$89,000” </li></ul><ul><li>The place to engage in business networking for 30-to-60-year-olds </li></ul><ul><li>Entrepreneurs, small business owners, and independent professionals </li></ul><ul><li>Nearly 450 million users </li></ul>
  7. 7. www.Twitter.com <ul><li>144 letter cocktail party </li></ul><ul><li>Demographic are hard to confirm </li></ul><ul><ul><li>Organizations, companies, entrepreneurs, and independent professionals </li></ul></ul><ul><ul><li>Possible age range: 33 to 50 </li></ul></ul><ul><ul><li>Women slightly outnumbering men </li></ul></ul>
  8. 8. www.Linkedin.com <ul><li>LinkedIn has a white-collar audience </li></ul><ul><li>Executives from every Fortune 500 company are members </li></ul><ul><li>The average in age is “49” </li></ul><ul><li>The average income is “$104,000” </li></ul><ul><li>LinkedIn has approximately 53 million users! </li></ul>
  9. 9. www.Myspace.com <ul><li>Youth professionals between the age 14 to 26 </li></ul><ul><ul><li>Speakers </li></ul></ul><ul><ul><li>Realtors </li></ul></ul><ul><ul><li>Entrepreneurs </li></ul></ul><ul><ul><li>Young/hip audience </li></ul></ul><ul><ul><ul><li>Innovative product </li></ul></ul></ul><ul><ul><ul><li>Services </li></ul></ul></ul><ul><ul><ul><li>Opportunities </li></ul></ul></ul>
  10. 10. www.Blogger.com <ul><li>Great place to: </li></ul><ul><li>Share your expertise </li></ul><ul><li>Attract new members </li></ul><ul><li>Invite club members to post on the site </li></ul><ul><li>Post videos and articles </li></ul><ul><li>Provide links to other sites (i.e. your website) </li></ul>
  11. 11. Ask the questions: <ul><li>What are you doing now? </li></ul><ul><li>What is on your mind? </li></ul><ul><li>DON’T TAKE THESE QUESTIONS </li></ul><ul><li>LITERALLY!!!! </li></ul>
  12. 12. Savvy Markets <ul><li>Share expertise </li></ul><ul><li>Build trust and credibility </li></ul><ul><li>Drive traffic to their website </li></ul>
  13. 13. <ul><li>Keep an open mind </li></ul><ul><li>Be yourself </li></ul><ul><li>Energy attracts followers </li></ul><ul><li>Know your ideal member </li></ul><ul><li>Respond to post </li></ul><ul><li>Allow people to post comments </li></ul><ul><li>Make the time to engage your followers </li></ul>The Right Mind-Set to Attracting Members
  14. 14. One Post Fits All
  15. 15. One Post Fits All
  16. 16. The End
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