Social media metrics that matter   april 2012 final
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Social media metrics that matter   april 2012 final Social media metrics that matter april 2012 final Presentation Transcript

  • Social Media Metrics that MatterPriscilla Selwine | Sr Business Manager | April 18 2012 © 2012 Regalix Inc. Confidential, All Rights Reserved
  • About Priscilla Marketing and advertising professional with over 8 years of experience Manages both B2B and B2C clients in helping them leverage the Internet to achieve their marketing goals and objectives. Masters in Business Administration (Marketing) and a Graduation in Mass Media with a specialization in Advertising. © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Social Media is here to stay….. Social media has grown rapidly – today nearly 4 in 5 active Internet users visit social networks and blogs 48% of users responded to a retailers offer posted on Facebook or twitter - Source : Neilson Online Social networking services will replace email as the main communication platform by 2014 (Source: Gartner) © 2012 Regalix Inc. Confidential, All Rights Reserved
  • 6 Parameters to consider for your social media program1. Listen to your customers2. Determine your audience3. Define your social media objective4. Decide the right channel for you to participate in5. Define your content strategy6. Define your metrics for measuring © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Finding meaning in your metrics © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Most Common mistakes with Metrics © 2012 Regalix Inc. Confidential, All Rights Reserved
  • What’s wrong with those metrics??? Miss measuring the value to your business Miss measuring the contribution to the Social media Objective Miss measuring whats Critical to your Business Miss getting the holistic perspective © 2012 Regalix Inc. Confidential, All Rights Reserved
  • What Metrics is right for you? Financial Social Media Digital Branding Metrics Risk Mgmt © 2012 Regalix Inc. Confidential, All Rights Reserved
  • DIGITAL Dimension Search Engine Traffic Social Content Consumption Influence and Influencers Network Size and Reach measure © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Some metrics to look at Platform Objective Metric Alternate Metric Facebook Customer Engagement Av. #Comments/Post Av. # Shares/Week Twitter General Awareness Av. New Followers/Post Av. #RTs/Post LinkedIn Thought Leadership # Best Answers # InRecommendations YouTube Sales/Lead Generation # Leads or Sales/View Likes/Views Google+ Customer Service # Hangouts/Week NetPromoter Score Pinterest General Awareness # Likes/Pin # Repins SlideShare Sales/Lead Generation # Leads or Sales/View # Downloads iTunes Thought Leadership # Downloads/Month Ratings Quora Thought Leadership # Best Answers Referring Traffic Blog General Awareness # Unique Visitors/Month Comments/P © 2012 Regalix Inc. Confidential, All Rights Reserved
  • FINANCIAL Dimension Responses on socially enabled platforms Share of Wallet Impact on Return Rates measure © 2012 Regalix Inc. Confidential, All Rights Reserved
  • WalmartlabsKosmix was a social media startup in the Bay Area. It was bought in 2011 by Walmart and converted into@WalmartLabs, a research and development lab that analyzes social and mobile data for e-commerce. Track interests of people living around a Walmart Communicate to customers on their SN of choice Using social media to bridge the gap between online and offline. © 2012 Regalix Inc. Confidential, All Rights Reserved
  • BRAND Dimension Brand perception Brand Association Brand Reach Brand Health measure © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Brand Perception map © 2012 Regalix Inc. Confidential, All Rights Reserved
  • RISK MANAGEMENT Dimension measure © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Method to the metric madness  Who are the stakeholders  What dimensions would they require  Which metrics fit into these dimensions  What is the rate of change for the time period under consideration  Which tools will help tracking © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Framework for tracking social media © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Parting Notes  Measure what matters  Move away from the ‘activity syndrome’  Ensure synergy with other marketing channels  Use both Quantitative and Qualitative data  Build your own custom framework © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Cisco Social Media Framework © 2012 Regalix Inc. Confidential, All Rights Reserved
  • QUESTIONS © 2012 Regalix Inc. Confidential, All Rights Reserved
  • Get in Touch Forefront of Innovation  visit: www.regalix.com  Digital Marketing Services  Technology Enabled Services  If you have any questions about this webinar please  Regalix Labs feel free to get in touch with the speaker Priscilla Selwine, pselwine@regalix-inc.com Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team  For a free evaluation of your website / ecommerce portal, please get in touch with Ritu Josan, Fortune 500 and Venture Backed Customers (B2B and rjosan@regalix-inc.com B2C) Global Operations: HQ in Silicon Valley, 4 Offices Industry Recognition © 2012 Regalix Inc. Confidential, All Rights Reserved 21