Highest dollar: Market and Sell your Property


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Strategies for selling property including pricing, staging, and developing a marketing calendar.

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Highest dollar: Market and Sell your Property

  1. 1. Selling Your Home In Any MarketHighest DollarMarket & SellYour Property
  2. 2. What’s Special About Your Home?Media roomHome office3 or more bedrooms plus two full bathsGreen design – energy efficientHardwood floorsFireplaceEat-in kitchenHigh-end finishes-granite/marble countertopsStorageOutdoor features – porch, decks, patios forentertaining/children to play.Good square footage 2000 square feetCurrent buyer most desirable features
  3. 3. Access to jobs – logistics related to a commutethat is less than 30 minutes to high paying jobsLow unemploymentHigh household incomeSeats of federal or state governmentPrime Neighborhood ChecklistCreative industries -music, television, design, publishing oradvertising)Research facilitiesLarge or prominent colleges anduniversitiesHighly rated schoolsAccess to amenities
  4. 4. Neighborhood ValuesSchools : * Great schools rating- check school ratings in your area.Low crime ratesParksPleasing viewsDistinctive architecture.Variety of retail stores.Educated populationEntertainment venuesShopping
  5. 5. Why Homes Do Not Sale?OverpricedPoor condition (cluttered, dirty, smelly, needrepairs)Poor curb appealLocationIneffective marketing planShowing the property is difficult – nolockbox, or other factors which prohibit easyaccess by other realtors.
  6. 6. Average days on the marketIn a soft market it is ten to twelve months.In healthier markets homes sell in one totwo months..How long will it take to sell your property?
  7. 7. Pricing Your HomeObtain a Comparative Market Analyses to price your home.What is a Comparative Market Analyses?An agent searches previous sales of housessimilar to yours which have sold within six monthsin your neighborhood.The report which can betwo to fifty pages shows pricing in yourneighborhood for sold housings, pending sales,active listings and other features which supportsthe pricing of your propertyTo get a FREE ACCURATE HOME VALUE report for yourproperty click here.
  8. 8. Staging: 4 D’s of StagingDe-clutterDe-personalizeDetermine Your BudgetDesign
  9. 9. Start Staging Outside: Yard DiagramMeasure and draw diagram or a bubblediagram of your yard.http://www.sustland.umn.edu/design/bubble.htm
  10. 10. Curb AppealSet a budget. Start withclearing the yard and make ita blank slate – no leaves, nodebris, no clutter around thedoor; make any requiredrepairs to rails, steps andporches.Put flowers at your front door.Paint the front door ifrequired.What is outside should make buyers want to see inside.
  11. 11. Staging the Interior: House Floor PlanDraw a floor plan of yourhome – it need not beelaborate – use pen and paper.Use the design to placefurniture.If you want to use an onlinetool found on the web thenclick here look under tools forrecommended floor planners.
  12. 12. Staging ChecklistDeclutter – interior & exterior – rent a storage unit; use a POD or bagster.Clean – everything – windows, floors, curtains, appliances .Take photos/videos/draw floor plan – helps yousee what others see when they look at your home.Paint makessales- a neutralcolor makesthe spacesmell new andlook bright.Complete any deferred maintenance.Make a checklist of what must bedone.Prioritize the list.Expect to spend 2% to 3% onsprucing up your home.
  13. 13. Staging Checklist: BathroomPut out spa towelsIf you have a shower curtain make sure it looks high endIf walls need painting – do soYou can also paint the cabinets if need be to give them a fresh updated lookChange hardware to update.
  14. 14. Staging Checklist: BedroomBedrooms mustlook like boutiquehotel bedroomwith good qualitylinen, two nighttables withmatchinglamps, dresser (s)and add anappropriate sizechair.
  15. 15. Staging Checklist: Family Room/Living RoomSet the stage with a sofa with twochairs, coffee table, neutral curtainsletting light into the room – show asspacious and as a good area forentertaining and family areas.Use your diagram and photos todetermine how room should flow andwhere to place furniture for amaximum spacious look and feel.
  16. 16. Staging Checklist: KitchenKitchen – spotless, no more than 3 small appliances or itemson the counterDo one or two projects which will enhance the kitchenPaint cabinetsNew hardwareBacksplashSink with upgraded faucetReplace stove or refrigerator or bothNew window treatmentsPaintStaged dining areaReplace counter tops
  17. 17. All rooms/areas must have adesignated purpose(s) – aden, familyroom, office, laundry, storage,library, music, guestroom, shop, craft room, otherRooms with a purposeenable the buyer to envisionthemselves in your house.Additional Rooms
  18. 18. Videos on StagingHome Staging ExpertHGTV 10 Best Kept Secrets for Selling Your HomeKitchen Rules10 Minute Tricks to freshen your space10 Rules of Staging from the StagersTo see videos at click here
  19. 19. Realtor’s Marketing StrategyYour Realtor will develop a marketing plan for yourhome.A marketing calendar could include the followingactivities.1. Broker’sOpen House2. BonVoyage Party3. Social Media Advertising4. HomeWebsiteGet more strategies here
  20. 20. Offer (Price)Buyer’s financial stabilityBuyer’s requests for down payment or closingcosts assistanceBuyer’s requests for repairsBuyer’s counter offersContingenciesBuyer’s request for other conveyancesEvaluating OffersReview purchase contract with your realtor who will providerecommendations.
  21. 21. Live Well, EverywhereHelping people find property worldwidehttp://www.propertyagentwww.comVirginia Central Realty2420 Maplewood AveRichmond, VA 23220Email: propertyagentwww@gmail.com