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johann schwella uno dewaal pecha kucha south africa between 10 and 5
 

johann schwella uno dewaal pecha kucha south africa between 10 and 5

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  • What Are Memes?

johann schwella uno dewaal pecha kucha south africa between 10 and 5 johann schwella uno dewaal pecha kucha south africa between 10 and 5 Presentation Transcript

  • Internet Memes : Uno De Waal Johann Schwella
  • What Are Memes ?
    • Memes are information viruses
    • Memes may stay the same or evolve
    • Influence other cultural artifacts
  • Sources of Memes
    • Creators: 2channel, 4chan, somethingawful, ebaumsworld, albinoblacksheep, YMTD, youtube
  • Meme distribution
    • Social News aggregators
    • Social Sites
    • More traditional methods:
  • Memes are not…
    • One hit wonders
    • Gone the next week
    • Organized
    • “Distributed”
    • Mistake by game developers
    • Popularised by Somethingawful.com
    • Referenced by Youtube
    • Fathered Engrish
    All Your Base Are Belong To Us
  • Diet Coke and Menthos
    • Approximately 20 000 video’s created
    • Top 4 Youtube videos has over 27 million views
    • Mentos spends less $20m on advertising a year
    • Estimated worth of DCM = $15m
  • Goatse.cx
    • Internet shock site
    • Users tricked into going to site
    • 4 years later, still averages 90 000 searches on Google per month
  • Red Paper Clip
    • Paperclip that Kyle MacDonald traded for a house.
    • Bartered his way from a single paperclip to a house in a series of trades spanning exactly one year.
    • Users followed trading online.
    • Inspired various other spin off online trading attempts.
  • Lolcats
    • Started by 4chan and spread by Somethingawful.com
    • Bad grammar caption on animal images
    • Morphed into I CAN HAZ CHEEZE BURGER
    • Parodies such as ORLY, LOLCODE, Ceiling cat
  • Firefox Download Day
    • 8 002 530 downloads in 24 hours
    • Guinness Book of World Records
    • Launch of the new Firefox 3 browser
    • South Africa had 69 286 downloads
    • Spreading the Firefox Meme
  • Bonsai Kitten
    • Preserving Kittens in a glass bottle
    • Origin in MIT Student
    • Crazy reaction – FBI pursuit
    • Kept spreading to different servers
  • Types of memes
    • Self-promotion
    • Inadvertent celebrity
    • Urban rumors and hoaxes
    • Advertising and marketing
    • Image editing
    • References to pop culture
  • 2 Girls 1 Cup
    • Origins
    • Reaction videos
    • Compared to a rodeo – ”see how long you can last.”
    • Tons of parodies: Perez Hilton, John Mayer
  • Chuck Norris
    • Facts about Chuck Norris
    • Chuck Norris' tears cure cancer. Too bad he never cries. Ever - When Chuck Norris does push-ups, he doesn't lift himself up... he pushes the earth down.
    • Origin in Late Night with Conan O’Brien – spread to gaming community
    • Spread Locally - Vernon Koekemoer
    • Vernon Koekemoer makes onions cry - Vernon Koekemoer can delete the Recycle Bin- Vernon Koekemoer can strangle you with a cordless phone.
  • Rick Rolling
    • Start off with Duckrolling – later Rick Astley and GTA
    • Youtube April 1 st
    • Other apperances
  • Stars Wars Kid
    • Own video creation
    • Sued for harassment and derision.
    • One of the top viral videos ever made
    • Many spoofs
  • Dramatic Chipmunk
    • Origins in Collegehumor.com – undramatic chipmunk
    • Spawned a dance remix, remixed 100’s of times.
  • Flying Spaghetti Monster
    • Origins in Kansas – response to Intelligent Design theory.
    • Grown to comical cult
  • Applying Memes
    • Knowing the limits
    • Understanding dynamics
    • Meme production
  • Thanks Uno De Waal – uno@10and5.com Johann Schwella – Johann @10and5.com www.aLooseBandOfPirates.com