Gabrielle Rosario

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Gabrielle Rosario

  1. 1. MOBILE FUN
  2. 2. The 4 th Screen
  3. 3. Mobile Phone 1. Mobile is the 1 st Personal Mass Media 2. Mobile is permanently carried 3. Mobile is always-on 4. Mobile has a built-in payment mechanism 5. Mobile is available at the moment of spontaneous creativity 6. Mobile has the most accurate audience measurement 7. Mobile captures the social context of media consumption
  4. 4. Total Subscribers: 40 Million Penetration: 81% Population Internet Access: 60% ppl access via cellphone Telkom recent Launch Telkom 3G SA Market Share SA Mobile Context
  5. 5. With Media Comes Marketing – SMS/MMS Campaigns
  6. 6. With Media Comes Marketing – banner advertising on sites and within apps
  7. 7. Eyeball advertising
  8. 8. With Media Comes Marketing – applications
  9. 9. With Media Comes Marketing – brand apps
  10. 10. With Media Comes Marketing – brand apps
  11. 11. With Media Comes Marketing – the internet, the www,.mobi, /WAP, m.
  12. 12. http: //sawapdirectory.pbwiki.com
  13. 13. Social Media/Social Networking People Common Interest Place: Real Time or Online
  14. 14. How many social networks can a person have ?
  15. 15. Mobile Payments Industry in SA
  16. 16. Mobile in Education – Digital Native vs. Digital Immigrant
  17. 17. Mobile in Education
  18. 18. Trends: Virtual Gifts/Mobile TV: Live Streaming/Virtual Trading
  19. 19. Trends: Branded Entertainment

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