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Gabrielle Rosario
 

Gabrielle Rosario

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    Gabrielle Rosario Gabrielle Rosario Presentation Transcript

    • MOBILE FUN
    • The 4 th Screen
    • Mobile Phone 1. Mobile is the 1 st Personal Mass Media 2. Mobile is permanently carried 3. Mobile is always-on 4. Mobile has a built-in payment mechanism 5. Mobile is available at the moment of spontaneous creativity 6. Mobile has the most accurate audience measurement 7. Mobile captures the social context of media consumption
    • Total Subscribers: 40 Million Penetration: 81% Population Internet Access: 60% ppl access via cellphone Telkom recent Launch Telkom 3G SA Market Share SA Mobile Context
    • With Media Comes Marketing – SMS/MMS Campaigns
    • With Media Comes Marketing – banner advertising on sites and within apps
    • Eyeball advertising
    • With Media Comes Marketing – applications
    • With Media Comes Marketing – brand apps
    • With Media Comes Marketing – brand apps
    • With Media Comes Marketing – the internet, the www,.mobi, /WAP, m.
    • http: //sawapdirectory.pbwiki.com
    • Social Media/Social Networking People Common Interest Place: Real Time or Online
    • How many social networks can a person have ?
    • Mobile Payments Industry in SA
    • Mobile in Education – Digital Native vs. Digital Immigrant
    • Mobile in Education
    • Trends: Virtual Gifts/Mobile TV: Live Streaming/Virtual Trading
    • Trends: Branded Entertainment
    •