Why Search Engine Optimization Services Should Leverage Content

Why content is king for SEO
An overview explaining why search engine optimization services should leverage content as part of their strategy for your business.
Brian Haugen - Interactive Marketing Strategist & Project Manager
Priority Integrated Marketing
PriorityResults.com/Contact

Why content is king for seo
Google’s Goal: Provide the most RELEVANT results to its users.
Your Website’s Goal: Give Google a reason to believe that you are the most RELEVANT result that it can provide to its users.

The Old Google: Read what YOUR pages say and determine relevance based on that.
The New Google: Read what OTHER pages say ABOUT YOUR SITE and determine relevance based on that.

How do we get other sites to tell Google that our site is relevant?
Add relevant content to your site that other relevant sites want to link to, and then build an SEO campaign around that.

How is relevant content added?
A custom content center that contains relevant, keyword-rich content, can be added to your website.
Custom content centers are a place for branded, educational articles. They position your brand as an authority and a resource for its stakeholders. Additionally, the articles are optimized to support your SEO strategy.

How priority can help
Entire SEO Strategy
Code
Content & Link Building
Website Copy & Code Updates

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Why Search Engine Optimization Services Should Leverage Content

by Priority Integrated Marketing on Jun 10, 2010

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Why Search Engine Optimization Services Should Leverage Content — Presentation Transcript