How Triggered Email Works: A Bank Marketing Example

by Priority Integrated Marketing on Aug 19, 2010

874 views

Triggered email is a tactic that can help you keep relevant messages in front of email subscribers who are interested in what you have to offer.

More…

Triggered email is a tactic that can help you keep relevant messages in front of email subscribers who are interested in what you have to offer.

Less

5 Embeds 94

http://priorityresults.com	67
http://www.bluespiremarketing.com	16
http://bluespire.stage.ecrossingsmedia.net	8
http://webcache.googleusercontent.com	2
http://bluespiremarketing.com	1

Statistics

Favorites: 2
Downloads: 0
Comments: 0
Embed Views: 94
Views on SlideShare: 780
Total Views: 874

How Triggered Email Works: A Bank Marketing Example — Presentation Transcript

Triggered Email Marketing
Advanced email marketing for
increased lead conversion!
Brian Haugen - Interactive Marketing Strategist & Project Manager
Priority Integrated Marketing

Are these Goals and success measures familiar?
Goals

Convert more people who indicate interest in products.
Increase the quality of branded email communications.

Suggested Success Measures

Leads per delivered email.
Closes per initial click on a product-related offer or article.

How triggered email works

Triggered email
1 Week Later
2 Weeks Later
Trigger #1
Mortgage Offer Email
Trigger #2
Mortgage Offer Email
Shared Landing Page
Mortgage Offer

Confidential
Triggered email Details
Continued …

Confidential
Triggered email Details (cont.)

Questions?
Brian Haugen - Interactive Marketing Strategist & Project Manager
Priority Integrated Marketing
bhaugen@priorityresults.com
Confidential

How Triggered Email Works: A Bank Marketing Example

by Priority Integrated Marketing on Aug 19, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 94

Statistics

How Triggered Email Works: A Bank Marketing Example — Presentation Transcript