With the holidays right around the corner it is hard to decide what gift to buy your loved ones. This article describes all the top gifts for this holiday season, and why to buy it.
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Using USB Drives As Holiday Gifts For Corporate Clients
1. Using USB Drives As Holiday Gifts For Corporate Clients
The holiday season is a fun, beautiful, and sentimental time of year, however it’s one of
the most important times in the business world as well. It is a critical time for all companies to
touch base with their clients – sending cards, offering promotions, and, if possible, giving gifts.
One effective method for corporations that want to send out a high volume of gifts that have real
value and connect clients to the company while positively impact the bottom line is giving away
flash drives to their clients as seasonal promotions.
USB drives provide a tangible reminder of your company for your clients. Instead of
having to rely on their memories alone, a permanent object like a thumb drive helps them recall
your company, the event where they received the drive, and all the positive associations that
they have associated with those experiences. Concrete souvenirs keep those links fresh so that
your clients are more likely to think of you during crucial decision-making times.
Helping further establish those links is the fact that a USB drive is a functional device;
your clients will continue to be regularly reminded about your brand because they have
motivation to use you gift. So many of the trinkets and promotional items that companies give
away have little to no functional value, so there’s no reason to even keep, let alone repeatedly
encounter, the memento that you paid good money for. Thumb drives are high-use items in the
business world that have a wide degree of cross-industry applicability, leading to a statistically
much wider net in terms of total brand views.
In addition, when one looks past pure functionality the image projected by giving away a
sleek-looking flash drive is vastly different than the image that is conveyed by offering
paperweights or shot glasses. The functionality of the drive conveys practicality, while the fact
that it is also a technological device projects a modern, forward thinking company in touch with
the contemporary business world.
Another asset that is particular to the USB drive is the ability to preload it with content
that clients can access later. Yes, coffee mugs can be filled with coffee, but custom flash drives
can be filled with product information, photos, videos, links to company websites, and a radically
expansive variety of other types of content. The distributor has far more control over the types of
2. messages and information that their clients receive this way and are more able to influence their
interactions going forward.
Don’t underestimate the impact of re-gifting either! Because of their value and
functionality, high quality thumb drives can be given by your clients to their clients, which helps
spread your company’s brand even further. This kind of targeted advertising has the kind highreturn potential that makes re-gifting feel like a good thing.
The holidays are an excellent time in particular to give away thumb drives due to the
high volume of e-traffic that the season brings, not to mention the positive feelings that are
associated with that time of year. A business that chooses to give thumbdrives out during the
season is creating a tangible reminder of their services that won’t just be boxed up along with all
the other holiday paraphernalia, but will instead will continue to have an impact once the season
has completed.
To learn more visit http://www.printusb.com.