Princess Yacht Club magazine - Yacht Brokerage - September 2011 issue
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Princess Yacht Club magazine - Princess Yacht Brokerage and Princess Yacht Charter - September 2011 issue. Visit http://www.princess-yachtclub.com for details. editor-publisher: Olivier Baelde

Princess Yacht Club magazine - Princess Yacht Brokerage and Princess Yacht Charter - September 2011 issue. Visit http://www.princess-yachtclub.com for details. editor-publisher: Olivier Baelde

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  • 1. YACHT BROKERAGE YACHT CHARTER DOCKS & SLIPS LATEST YACHT LISTINGS NEW LUXURY YACHTS LISTINGS MARKETING YOUR INVENTORY PRINCESS YACHT CLUB www.princess-yachtclub.com | ISSUE SEPTEMBER 2011 YACHT BROKERAGE Social Media Strategy and APIs integration YACHT CHARTER Inbound Marketing Strategy for Luxuy yachts ONLINE PR TIPS TheManaging brand awareness onlne BOAT SHOWS Mobile Fall Boat Shows Calendar apps ag e r ke Yacht BroFOCUS Marketing for the yachting industry 1.99£
  • 2. M o s t a d v a n c e d m a r k e t i n g LONgITUDE64
  • 3. p l a t f o r m f o r t h e y a c h t i n g Docks & SLIPS SOLUTIONS yacht brokerage solutions yacht charter solutions monthly magazine web: www.longitude64.com email: sales@longitude64.com skype: longitude64 facebook: www.facebook.com/longitude64 twitter: www.twitter.com/longitude64
  • 4. contents LONGITUDE64 EDITOR’S LETTER 8 EDITOR LETTER Welcome to the Princess Yacht Club magazine 12 LONGITUDE 64 A new approach to yacht brokerage and yacht charter marketing 16 SOCIAL MEDIA MARKETING Establishing an efficient social media marketing strategy becomes now a reality for yacht brokerage and yacht charter companies. 20 SOCIAL NETWORKS Advantages of using APIs integration to post automatically to social networks. 27 BOAT SHOWS CALENDAR Boat show events taking place in september 2011 26 08 YACHT BROKERAGE LISTINGS Princess Yacht brokerage listings for the month of september 2011 presented by brokerage companies using our yacht brokerage solution FEATURES Yacht 38 YACHT CHARTER MARKETING Inbound marketing strategy for Brokerage luxury charter yachts and Charter 40 YACHT BROKERAGE SOLUTION Marketing 24 Presentation of the yacht brokerage solution for joomla. Features and advantages 47 Find ProspectsPRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 Using social media to find prospects.04 32
  • 5. 4249 Online PR 56 Understanding online PR and how to use it to create brand awareness50 YACHT CHARTER SOLUTIION Presentation of the yacht charter solution for joomla. Features and advantages54 DOCKS & SLIPS SOLUTION Presentation of the docks & slips solution for joomla. Features and advantages 60 YACHT DESIGN NEWS Yacht design news for59 NEWS AROUND THE WORLD Yachting events around the world september 2011 10 Cover Story %O FF Longitude 64 - The Yacht- ing Network offers powerful GRAB features to yacht brokerage and yacht charter companies looking for a turnkey solu- yearly tion in order to improve their Subscription inbound marketing activities and social networks integra- Today !! tion .
  • 6. THE YACHTING NETWORK www.theyachtingnetwork.ch Most Advanced Marketing Services for the YachtingContactsCH - Crans Montana: +41 (0)27 483 12 20UK - London: +44 (0)20 7078-4226USA - Miami: +1 (305) 394-9652email: sales@theyachtingnetwork.ch
  • 7. Social Media MarketingSocial Networks IntegrationSuperyachts MarketingDedicated SuperyachtsReservation SitesYacht Brokerage SolutionsYacht Charter SolutionsCorporate MagazinesCreation
  • 8. EDITOR’S LETTER OLIVIER BAELDE by Editor PRINCESS YACHT CLUB PUBLISHER/EDITOR Welcome Olivier Baelde editor@yachting.vg Marketing solutions Magazines are available in ADVERTISING MGR printed and electronic ver- for yacht broker- James Blackburn sions. age , yacht charter advertising@yachting.vg companies and real The Yachting Network plat- SALES MGR estate agencies form coupled to our yacht- Ian Foster ing solutions provide an specializing in the exclusive set of features sales@yachting.vg rental and sale of to yacht brokerage and MARKETING MGR docks and slips are yacht charter companies Clive Coleman allowing them to market our primary focus. marketing@yachting.vg worldwide on different me- dias their yachts for sale or PR MGR charter fleet. Web Solutions Antoine Bonvin We developed over the last pr@yachting.vg We continuously work on 24 months an online plat- improving our platform to form using the latest tech- SUBSCRIPTIONS MGR provide advanced features nologies in terms of web Danielle Chiocci not available in third party design, database architec- subscriptions@yachting.vg listings websites. ture, cloud hosting. SOCIAL NETWORKS MGR Furtermore, a very pow- Sven Nicklasson erful social network inte- Mobile Solutions social_networks@yachting.vg The release of our iphone gration though APIs al- and ipad apps are sched- lows the brokerage and BUSINESS DEVELOPMENT uled for december 2011. It charter companies using MGR will add even more reach our yachting solutions to Glen Coburn to our solutions. gain maximum exposure bus_dev@yachting.vg on a worldwide basis with Join usPRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 a minimum of efforts on their side. Olivier Baelde Publisher, Editor Then, our montlhy maga- Crans Montana, zines generated through Switzerland an InDesign CS5 workflow All correspondence should integration allows to gen- be addressed to erate on a monthly basis 88-90 Hatton Garden magazines for every sites London, EC1N 8PN composing The Yachting United Kingdom Network. 8
  • 9. PRINCESS YACHTS 45, 2003, 295.000 €Nautic AvenuePatrick BaertFrance (+33) ((0)9) 54 22 80 56Visit www.princess-yachtclub.com for full details - Web id: 14
  • 10. PRINCESS YACHTS V50, 2004 358.000 €Nautic AvenueCedric DIBIANCAFrance (+33) ((0)9) 54 22 80 56Visit www.princess-yachtclub.com for full details - Web id: 17
  • 11. PRINCESS YACHTS V50, 2004, Provence Côte d’Azur France, 358.000 € Super V50 ,état neuf, peut servi seulement 210h. bateau a voir.Specs: LOA:15 metres Beam:4 metres - VOLVO 715hp - DieselWeb id: 17 - Price: 358.000 € Tax Paid
  • 12. LONGITUDE 64 OLIVIER BAELDE by Editor “Longitude 64 - The Yachting Network” A new approach to yacht brokerage and yacht charter marketing: integration with social networks W elcome to the Longitude 64 monthly magazine. The pri- mary purpose of this maga- zine is to present yachts for brokerage and yachts for charter from clients using our yachting solutions. In order to provide them with a competitive advantage, we decided to integrate our online platform called The Yacht- ing Network with the Adobe inDesign workflow. The end result being that all the listings from clients using our online yachting solutions are as well included in our monthly magazines. It brings them maximum exposure as well as brand recognition. We believe that there is still a need for a printed W version to allow readers to be able our clients listings. e believe that a tight inte- to read offline while traveling for ex- gration between the web T ample. Furthermore, it allows our cli- he architecture of our platform sites of our clients running ents to reach potential buyers who now comes full circle. We are one of our yachting solutions and are not always willing to stay a long able to provide to all clients social networks and coupled with a time in front of a computer screen in using our yachting and real estate printed version will bring them a very solutions an integrated platform able powerful platform to increase the vis-PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 order to review luxury yachts for sale or charter. A printed version still has to deliver online and offline visibility ibility of their listings. its charm and provides added value to through very efficient web services. U our clients. nlike third party listing sites F urthemore, our complete inte- specializing in yachting, cli- w We hope you will enjoy gration to over 15 social net- ents list their yachts only once reading every month our works through APIs allows clients on their websites in our yachting so- magazines. In the following using our solutions to post automati- lutions and then syndication takes months, every site part of The Yacht- cally listings updates on their social place. It insures that their domain ing Network will be integrated in the media accounts without extra work. name and web site is the place where Adobe Indesign workflow in order to all listings are managed, indexed first generate monthly magazines adding by search engines and where all in- again some exposure and visibility to bound traffic goes back to when syn- 12
  • 13. Tdicated to other sites. he Docks & Slips Solution for geting the yachting and luxury mar- joomla was designed to answer kets.O Y ver time, this strategy will the needs of real estate agen- acht Listings are as well dis- bring continuous lead gen- cies specializing in the sale and rental tributed in RSS feed format to eration at a fraction of the of yacht slips. It provides extensive different subscribers and feed-cost spent on multiple third party features not found in the competition. burner. XML feeds are syndicated tolisting sites where listings are lost in The Docks & Slips solution includes generic third party web sites like Olx,the crowd. Vast, Oodle. It helps in increas- The Yachting Network has local web- ing backlinks to the client’sT he Yacht Brokerage So- website. lutions for joomla was sites in all european countries. The A designed to answer print version of our magazine brings dditional XML feedsthe needs of yacht brokerage additional readers and visibility to our following the openma-or dealership companies. It rine standard (www. clients. Complete integration in socialprovides extensive features openmarine.org) generate filesnot found in the competition. networks maximizes the exposure of compatible with The YachtThe Yacht Brokerage solution yacht listings. Soon to be released, Market, Boatshop24, Boat 24,includes lead request man- mobile apps will close the circle of a Jameslist... completing a veryagement to store all yacht powerful array of syndicationrequests. 360 inbound marketing strategy. tools. PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011T he Yacht charter reservation So- lead request management to store all lutions for joomla was designed yacht slips requests. to answer the needs of yacht Pcharter companies. It provides exten- owerful and integrated APIs:sive features not found in the compe- Powerful & Integrated Syndica-tition. The Yacht Charter Reservation tion Services: Our Solution offerssolution includes reservation requests a very powerful synchronization tooland quotes management as well as in order to increase instantly the vis-online availability calendars. ibility of the listings in the Longitude 64 Yachting Network composed of over 15 web sites (and growing) tar- 13
  • 14. SOCIAL MEDIA Social Media Establishing an efficient Marketing and “ SOCIAL MEDIA marketing strategy becomes now a reality for yacht Yachting brokerage and yacht charter companies. When establishing the company marketing strategy, The most costly decision a market- it does not appear anymore as a cost several key indicators ing or sales manager will take when effective solution in a long term strat-PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 implementing a marketing strategy egyh. All third party listings sites rely must be closely watched. will be to rely entirely on third party on traffic to their sites in order to be As well, deciding the websites to acquire new contacts and able to charge yacht brokerage and direction of the data promote the yacht listings. This deci- yacht charter firms. Thus, they will sion is mostly taken due to the ap- most of the time prevent this traffic flow between the parent easy setup and maintenance to leave their site unless it goes to a company and third party third party listing sites seem to pro- paid advertisement. The data flow of sites can become costly vide. However, when analyzing care- the listings between the company’s in terms of advertising fully the features provided, as well website and the outside world must as the possibility to create inbound be carefully evaluated. The success in budget without bringing traffic to the company’s website or establishing a long term approach is long term traffic. ” expand the reach to social networks, to consider, as the central point, the 14
  • 15. company’s website. ie the single point of entry for all list- reach potentials clients through all available social medias.ings should be your website. Then, syndication to third In a long term strategy, all inbound traffic must go back toparty listings websites specializing in the yachting and your site. This way, if you decide to stop listing on a particu-to social network will take place. This data flow will allow lar third party listings website, most of the traffic will stillyou to generate inbound traffic back to your site and not flow to your site through the other channels. On the otherto other sites. You will have the control over the data pro- hand, if you stricly list on third party sites, the day you stopvided to the external sites. Contacts and leads coming to paying them, you “disappear“ from the internet world...your site once will most likely come back to your site ona regular basis. A powerful outbound strategy for the list- 0 Social media is onlineings is to target all available social network and document Social media is something that takes place online. It is aor images sharing sites. Through APIs, you can automate type of communication that takes place outside of in-per-the posting of listings information and brochure to a large son meetings, phone calls, or foot traffic. That means socialarray of sites which are not used by third party listings media is location-independent, which makes it a valuablewebsites to avoid loosing traffic.Nowadays, you can maxi- part of any company’s business strategy.mize your exposure on social networks relatively easily byselecting a yachting solution already integrating the APIs 0 Social media is user-generatedto post automatically. Content used to be something that very few people cre- ated. Reporters, TV anchors, movie directors, authors, radio0 Social networks integration DJs, and magazine editors created content, and everyone else consumed it. Now, everyone is a publisher, and theFurthermore, third party listings websites will not have any people who use the content are also the ones who createincentives to integrate your listings with social networks it.or other sites in order to keep the traffic on their site. Youmust put in place a well tought-out strategy which will syn- 0 Social media is highly accessible and scal-dicate listings to generic listings sites. (Olx, Oddle, Vast...), ablethird party listings sites specializing in yachting through Social media is highly accessible and scalable to the public,the openmarine.org initiative for example: It allows you to which means that social media has lots of users and offersgenerate a standard xml feed and post it to several sites plenty of opportunity for companies. Because social mediathrough a subscription. Then, post the listings to your face- is easy to access, the tools for social media are easy andbook and twitter account. intuitive enough for the common person to use. Even if you don’t use social media now, there’s no reason not to0 XML feeds jump in!We went further in the integration of our yachting solu- PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011tions with a large array of APIs. Clients using our yachtingsolutions have their listings posted automatically to Flickr,Picasa, Wordpress, Blogger, Olx, Oddle, Vast, Openmarine.Then, PDF brochures generated are posted to Issuu, Scribd,Slideshare, Docstoc expanding the reach and search en-gines indexing. And a new service launched this month isthrough the magazines listing all the yachts from our cli-ents and generated in 3 versions: print on demand version,electronic version and ipad version. The goal in creatingyour marketing strategy is not to get linked to a single thirdparty listings website where they will dictate their market-ing strategy to you and make it very difficult for you to 15
  • 16. PRINCESS YACHTS P67, 2006 Poole, 990.000 €Carine YachtsAndrew NobleUnited Kingdom (+44) (01202) 901-721Visit www.princess-yachtclub.com for full details - Web id: 7
  • 17. PRINCESS YACHTS P67, 2006, Finland, 990.000 € Princess P67 (2007) with MAN1100 (1100hp each) is a fantastic example of the much sought after model of oneof the most prestigious examples of Princess Yachts, renowned for its timeless ele-gance and stylish design. She is in fantastic condition with only 300 hours! Please donot hesitate to enquire with us for further information or indeed to arrange a view-ing.Specs: LOA:68 feet Beam:17 feet Draft:4 feet - MAN 1100hp - DieselWeb id: 7 - Price: 990.000 € Tax Not Paid
  • 18. SOCIAL NETWORKS Yachting & Social Common Mistakes companies Make With Strategy: Some of the most common mistakes companies make with so- cial media revolve around Networks Strategy making decisions that While it’s useful to get into the details and tactics of social aren’t consistent with hav- ing good business sense. media, a solid marketing strategy should work no matter the Because social media tools medium. The smartest companies will focus on strategy because are free, some companies in the world of Web 2.0, the tools are constantly changing. tend to take the wrong ap- proach: use all tools to see what sticks. Here are some of the most common mis- takes to avoid with social media strategy: 0 Not developing a social media strat- egy Because social media is the hottest trend in marketing, companies assume that all they have to do is set up a Twitter account and a Face- book fan page. This is the equivalent of pulling ran- dom magazines out of off the rack and purchasing full page color ad in each one, then throwing together a quick and dirty PowerPoint flyer to run. Just like any other communication me-PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 dium, social media requires a well-thought out market- ing strategy plan. utmost importance. Furthermore, because they can sell anything. Social media may 0 Perfecting a social it takes time to build social media accounts, seem free, but the hidden time costs to media strategy every minute you waste by not being there build relationships Social media is not a Even though a social me- is followers you could be losing. quick way to make more sales; in fact, so- dia strategy is important, cial media actually adds cycle time to the don’t wait for the strategy 0 Gathering followers rather sales process. Just like any other process, a to set up your company’s than building a network company must consider how much of its accounts. Reserving your There are no shortcuts in social media, and resources to invest. company’s name on various the bottom line is companies have to build social media sites is of the relationships with their customers before 18
  • 19. Every social media user has a very clear idea of what tures pertaining to your business activity.“ social media means to them, and how they want to be approached by companies on social media. Most companies don’t realize that the way they approach 0 Facebook On Facebook for example, the new graph API allows to post update statuses about listings, upload images in albums , post social media sends its own message to consumers.” events in calendar.. As well, you can use the facebook user authentication to login into 0 Putting all eggs in one basket your site and read or contribute to your It’s exciting to see extraordinary results on content. The advantage is that you can at one form of social media, and tempting to the same time know more about this per- invest all your resources into what’s work- son and propose a subscription to your ing. Try to resist. With the speed at which newsletter. When he connects to your site technology changes, social media is start- with his facebook’s user id , you will be able ing to look similar to the fashion cycle: one then to send messages directly through day you’re in, the next day you’re out. Tools the facebook graph API. It will allow you to fall in and out of fashion all the time keep this user informed about your com- – remember Friendster, and more recently, PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 pany activities automatically through your MySpace? Companies that build a large eq- website. It provides an extra level of pos- uity on one tool will find themselves with sibilities since you no longer need a user nothing if the tool loses popularity. to subscribe to your newsletter. While you manage your own facebook groups , you While having a social network presence can post automatically news to the groups through Facebook, Twitter and other social and invite all new friends automatically to networks proves mandatory nowadays, a join the groups through the APIs. new concept tested by our yachting solu- tions is to benefit from Facebook groups 0 Friends and Followers and social activity by bringing back “friends By inviting your “friends and followers” to and followers“ to the company’s website in visit and connect to your site using their order to propose targeted services and fea- 19
  • 20. SOCIAL NETWORKS facebook user id , you give them the possibility to share information and recom- mend other users to con- nect with you. On the new site www. yachting.vg, we are cur- rently experimenting with several new functionalities of the Graph API. Integrating your site more tighly with external social networks will allow you to communicate faster new information to be given to followers and groups. You will be able to provide a constant flow of informa- tion and news through automated tasks. When us- ers visit your website, your can control the information on a regular basis for example a new yacht tional tone and respond to other partici- given to them as well as listing or price reduction offer, you keep the pants in the conversation. Automated ac- getting their feedback on flow going. counts or accounts that are updated with a specific polls or through a stream of links do not produce results. comment system. 0 Common Mistakes Companies You can inform your Make With Messaging 0 Controlling the message groups, friends and follow- Every social media user has a very clear Social media is not about controlling a mes- ers that the newsletters idea of what social media means to them, sage. In fact, the very nature of social media generated every month is and how they want to be approached by is such that no one person or organization available on your website. companies on social media. Most com- can control the message. Because social The important point in panies don’t realize that the way they ap- media is a medium to share information this social network integra- proach social media sends its own message through a network, companies must re-PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 tion with your website is to consumers. Here are some of the most alize that once they put the message out to keep the channels open common mistakes companies make with there, they have no control anymore. Users and regularly communicate messaging: can choose to edit the message, inject their to provide new information own opinions into the message, share the and news. 0 Creating impersonal accounts message, or ignore the message. Further- Readers will be more Users don’t follow companies; they follow more, companies can’t even control where likely to visit your site on engaging people who work at companies. the message starts: a user can also create a regular basis if they get Unless the tool is meant specifically for a message about a company without hav- weekly news from your site. companies to use (i.e.: Facebook fan pages), ing any affiliation to them. Because of the This could be fastidious if every account should be an actual person nature of social media, companies that try you had to do it manually , who has a name and a title that clearly sig- to control the message will have difficulty but by creating automated nifies him or her as a face of the company. reaping any of the benefits of the medium. tasks to post automatically This person should write with a conversa-20
  • 21. There are so many ways to use social media to communicate draw the line with abusing permission? Un-“ with the customer, and as social media goes mainstream fortunately, this question is similar to asking companies are finding new ways every day. All of these where comedians draw the line with poten- purposes for communication fall into three main tially offensive jokes. The truth is that different users have different levels of tolerance. Just like functions: public relations and marketing, sales, and a comedian might experiment with messaging customer services.” based on the feedback he or she is receiving from the audience, your company must experi-0 Not controlling the message ment with the right level of communication, erring on theWhile companies should be careful about trying to exer- side of unobtrusive.cise too much control over the message, there is also theopposite end of the spectrum to avoid. Companies often 0 Strategy definitioncite “control over message” as a reason not to participate in The framework for developing a social media strategysocial media, but the truth is that companies have lost con- consists of three potential functions: public relations andtrol of the message whether they participate or not. This is marketing, sales, and customer services. Social media canbecause, as mentioned earlier, users can create a message be used to further goals within just one of these threeand drive the conversation surrounding that message. functions, two these functions, or a company could use PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 So how can companies exercise some control over a social media to satisfy the needs of all three of these func-message and still reap the benefits of social media (rapid tions. These three functions feed each other in a cycle, anddiffusion of information through people sharing messages companies can create a fairly comprehensive social mediawith their networks)? The answer is that companies need to strategy by taking each into consideration.participate in the conversation. Responding to complaintsand stressing the benefits and what the company does 0 Find your audiencewell; these are all ways for companies to control the end- Very few social media tools will work for every company;consumer’s perception of its services. however, if your company is just starting out with social media, you can find plenty of people by sticking to the big-0 Abusing permission gest social media sites. Generally, the strategy for finding anAbusing permission is a fast way for companies to lose audience is looking for groups of people with similar inter-credibility, damage relationships, and generally make a ests to keywords that make sense for your company.bad name for themselves in social media. So where do you 21
  • 22. SHOWS 09 16 07 21PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 7 Cannes 9 Tampa 16 Southampton 21 Monaco September 7 - 12 September 9 - 11 September 16 - 25 September 21 - 2422
  • 23. SHOWS Boat Shows September 2011 Cannes International Boat & Yacht Show Europe’s leading in-water exhibition, the Festival de la Plaisance de Cannes is a unique venue offering showgoers the opportunity to preview the finest jewels of the sea. September 7 - 12, 2011Monaco Yacht SouthamptonShow Boat ShowThe Monaco Yacht Show presents the The UK’s leading outdoor Boat Showgreatest showcase of luxury yachting provides authentic experiences both PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011in the world. A high-end show guar-anteed by the meticulous selection on and off the water for a fun-filled day out for boaters, trade and the 46th Tampaof the exhibitors.September 21 - 24, 2011 whole family. September 16 - 25, 2011 Boat Show Expanded in-water display will show- case nearly three dozen best-in-class vessels, ranging in size from 40 to 97 feet! September 9 - 11, 2011 23
  • 24. PRINCESSYACHTCLUB • ISSUE SEPTEMBER 201124
  • 25. WORLD NEWS PRincess yacht club www.princess-yachtclub.com Yacht Brokerage Yacht Charter PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 25
  • 26. PRINCESS YACHT CLUB Index EDITOR’S LETTER MOTOR YACHTS BROKERAGE PRINCESS YACHTS 23M, 2006, 1.495.000 € 27 PRINCESS YACHTS 45, 2003, 295.000 € 28 PRINCESS YACHTS 460, 2000, 250.000 € 29 PRINCESS YACHTS 57, 2004, £490,000 30 PRINCESS YACHTS 60, 1996, £250,000 31 PRINCESS YACHTS P67, 2006, 990.000 € 32 PRINCESS YACHTS PRINCESS 35, 1987, 87.000 € 33 PRINCESS 415, 1990, 106.400 € 34 PRINCESS 46 RIVIERA, 1993, 110.000 € 35 PRINCESS YACHTS V50, 2004, 358.000 € 36 PRINCESS YACHTS V65, 2002, 795.000 € 37PRINCESSYACHTCLUB • ISSUE SEPTEMBER 201126
  • 27. BROKERAGE P R I N C E S S Y A C H T S 2 3 M , 2 0 0 6 , 1 . 4 9 5 . 0 0 0  € Poole, DOR, United KingdomPRINCESS YACHTS 23M, 2006, Spain, 1.495.000  € Princess Yacht 23m (2006 model) with twin CaterpillarC-30 (1570hp) engines. This Princess 23m has a British Flag and is owned by an Isle of Man Company. Shewas Launched in April 2006 and is Full MCA Coded for charter up to 12 persons. An and efficient V hull to-gether with draft reducing propeller tunnels make this boat achieves a max speed of up to 37 knots. Cruis-ing range of around 500nm at 25 knots. Very High specification including flybridge crane, tender, Jet Skiand all usual bbq and fridge choices on board. This boat is also fitted with very efficient hydraulic bow and PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011stern thrusters. Beautiful, spacious and enormously capable make the Princess 23M a pleasure all round.The perfect social and family yacht with the option to continue with it´s fantastic mooring in Puerto Banus.Recently had new carpets and relaquered wood through... - Specs: LOA:23 metres Beam:5 metres Draft:1metres - CATERPILLAR 1570hp - DieselWeb id: 10 - Price: 1.495.000 € Tax Not Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.princess-yachtclub.com for full details - Web id: 10 27
  • 28. BROKERAGE P R I N C E S S Y A C H T S 4 5 , 2 0 0 3 , 2 9 5 . 0 0 0  € Fréjus, PR, France PRINCESS YACHTS 45, 2003, Provence Côte dAzur France, 295.000 € Bateau bein entretenu, stocké à sec 10 mois sur 12 - Specs: LOA:13 metres Beam:3 metres Draft:1 metres - VOLVO 480hp - Diesel Web id: 14 - Price: 295.000 € Tax PaidPRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 Nautic Avenue Patrick Baert France (+33) ((0)9) 54 22 80 56 Visit www.princess-yachtclub.com for full details - Web id: 1428
  • 29. BROKERAGE P R I N C E S S Y A C H T S 4 6 0 , 2 0 0 0 , 2 5 0 . 0 0 0  € Poole, DOR, United KingdomPRINCESS YACHTS 460, 2000, Marbella, Spain, 250.000 € Princess 460 flybridge yacht (2000 model) equippedwith twin Volvo diesel engines (430hp). Ideal entry level or family flybridge boat. Spanish flag, tax paid. -Specs: LOA:14 metres Beam:4 metres - VOLVO 430hp - DieselWeb id: 5 - Price: 250.000 € Tax Paid PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.princess-yachtclub.com for full details - Web id: 5 29
  • 30. BROKERAGE PRINCESS YACHTS 57, 2004, £490,000 Poole, DOR, United Kingdom PRINCESS YACHTS 57, 2004, Palma, Spain, £490,000 Princess 57 (2004 Model) with Volvo D12-715 EVC (715 Hp). This magnificent example has full service history and many additional extras within the specification. In very good condition, regularly maintained and low hours (390), she really is a vessel not to be missed. Benefitting from an upgraded 13.5 kw 150 Hz generator, reverse cycle air conditioning and much more, she is fully equipped. Please contact a member of our team at us for further information or indeed to arrange a viewing. - Specs: LOA:17 metres Beam:4 metres Draft:1 metres - VOLVO 715hp - DieselPRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 Web id: 11 - Price: £490,000 Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.princess-yachtclub.com for full details - Web id: 1130
  • 31. BROKERAGE PRINCESS YACHTS 60, 1996, £250,000 Poole, DOR, United KingdomPRINCESS YACHTS 60, 1996, Balearic Islands, Spain, £250,000 Princess 60 (1996 model) with twin MAN dieselengines (680Hp) She is a great example of one of Princess Internationals Ship Yards most popular models.Highly recommended and with the possibility of staying on her present mooring. Please do not hesitateto contact to contact us for more information or to arrange a viewing. - Specs: LOA:66 feet Beam:5 metresDraft:1 feet - MAN 680hp - Diesel PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011Web id: 9 - Price: £250,000 Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.princess-yachtclub.com for full details - Web id: 9 31
  • 32. BROKERAGE P R I N C E S S Y A C H T S P 6 7 , 2 0 0 6 , 9 9 0 . 0 0 0  € Poole, DOR, United Kingdom PRINCESS YACHTS P67, 2006, Finland, 990.000 € Princess P67 (2007) with MAN 1100 (1100hp each) is a fan- tastic example of the much sought after model of one of the most prestigious examples of Princess Yachts, renowned for its timeless elegance and stylish design. She is in fantastic condition with only 300 hours! Please do not hesitate to enquire with us for further information or indeed to arrange a viewing. - Specs: LOA:68 feet Beam:17 feet Draft:4 feet - MAN 1100hp - DieselPRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 Web id: 7 - Price: 990.000 € Tax Not Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.princess-yachtclub.com for full details - Web id: 732
  • 33. BROKERAGE P R I N C E S S 3 5 , 1 9 8 7 , 8 7 . 0 0 0  € Fréjus, PR, FrancePRINCESS YACHTS PRINCESS 35, 1987, Provence Côte dAzur France, 87.000 € Place de port a vendre - Specs:LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 200hp - DieselWeb id: 15 - Price: 87.000 € Tax Paid PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 Nautic Avenue Cedric DIBIANCA France (+33) ((0)9) 54 22 80 56 Visit www.princess-yachtclub.com for full details - Web id: 15 33
  • 34. BROKERAGE P R I N C E S S 4 1 5 , 1 9 9 0 , 1 0 6 . 4 0 0  € Fréjus, PR, France PRINCESS YACHTS PRINCESS 415, 1990, Provence Côte dAzur France, 106.400 € bateau bien équipé. - Specs: LOA:12 metres Beam:4 metres - VOLVO 306hp - Diesel Web id: 16 - Price: 106.400 € Tax PaidPRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 Nautic Avenue Cedric DIBIANCA France (+33) ((0)9) 54 22 80 56 Visit www.princess-yachtclub.com for full details - Web id: 16 34
  • 35. BROKERAGE P R I N C E S S 46 R I V I E R A , 1 9 9 3 , 1 1 0 . 0 0 0  € Fréjus, PR, FrancePRINCESS YACHTS PRINCESS 46 RIVIERA, 1993, Provence Côte dAzur France, 110.000 € - Specs: LOA:13 me-tres Beam:4 metres - CATERPILLAR 435hp - DieselWeb id: 13 - Price: 110.000 € Tax Paid PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.princess-yachtclub.com for full details - Web id: 13 35
  • 36. BROKERAGE P R I N C E S S Y A C H T S V 5 0 , 2 0 0 4 , 3 5 8 . 0 0 0  € Fréjus, PR, France PRINCESS YACHTS V50, 2004, Provence Côte dAzur France, 358.000 € Super V50 , état neuf, peut servi seule- ment 210h. bateau a voir. - Specs: LOA:15 metres Beam:4 metres - VOLVO 715hp - Diesel Web id: 17 - Price: 358.000 € Tax PaidPRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 Nautic Avenue Cedric DIBIANCA France (+33) ((0)9) 54 22 80 56 Visit www.princess-yachtclub.com for full details - Web id: 1736
  • 37. BROKERAGE P R I N C E S S Y A C H T S V 6 5 , 2 0 0 2 , 7 9 5 . 0 0 0  € Poole, DOR, United KingdomPRINCESS YACHTS V65, 2002, Marbella, Spain, 795.000 € Princess V65 (2002) with twin diesel MAN (1300hp)engines. This is a great example of Princess Yachts most sort after model. She is fully fitted and has a long listof optional extras. She has comfortable accommodation for a total of 6 guests in 3 double cabins plus crew.Berthing in Puerto Banus can be arranged as well as delivery to any where in the Med. She is highly recom-mended and viewing is a must. - Specs: LOA:20 metres Beam:5 metres Draft:1 metres - MAN 1300hp - Diesel PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011Web id: 4 - Price: 795.000 € Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.princess-yachtclub.com for full details - Web id: 4 37
  • 38. MARKETING OLIVIER BAELDE by Editor Luxury Yacht charter marketing and social media marketing Your website is the online face of your company, orga- nization. It must reflect what you are, what you do, and how you do it; it is how current and potential customers view you and, in many cases, interface with you. A bad website will turn customers off to your brand or com- pany, while an outstanding website will create new and more loyal customers. It’s something you can’t take for granted. G iven the increasing reach of social networks, database or CRM system as a backup. To increase luxury it represents an amazingly large audience for yachts occupation rate, a dedicated mini site coupled your website content. Even when you’re creat- with an online brochure and linked to social networks ac- ing content outside of a social network on your own site, counts makes wonders in terms of clearly presenting the you should strive to encourage sharing. Cross-promoting yacht features and amenities. Direct contact and reserva- content and driving traffic from your website to your tion forms will enable the clients to get in touch with a social networks accounts (and vice versa) is an important dedicated account manager able to present and add his part of a smart inbound marketing strategy. personal touch in terms of services. H S owever, when marketing luxury yacht offered for imply placing a luxury yacht in a central listing sys- charter, directing potential clients back to your tem does not offer the same level of service to thePRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 site should be preferred. It will give your company client who may get a different reservation agent ev- the opportunity to present your serivces and yachts in a erytime. Bringing personal service to clients will achieve more formal setting. a lot in terms of customer retention. As well, a dedicated site and brochure to market a luxury yacht will avoid be- A s well, your site will provide direct means of ing “lost in the crowd” among the 50 other yachts in the contacts either through phone numbers or an central listing fleet. inquiry form. The inquiries and contacts informa- Y tion are the key to increase your customer base. You need ou can manage rates and locations offered while to make sure that you will receive all inquiries without getting over time a mailing list of clients and inter- failure or risk of interception by a third party company. A ested persons who contacted your company about well structured inquiry system will send a notification the yacht. It will allow you to build marketing campaigns to the reservation agents and save all inquiries in the and send newsletters with added knowledge of your38
  • 39. marketing services for luxury yachts, you must always take into account the singular needs of each client and ultimately assess the level of services they want to find when selecting your company for their yacht reserva- tion. P roviding a highly responsive and customized service will set your company above the competition. The strategy “ development portion of a social media campaign is crucial for the success Ccustomers requirements. Building a lients chartering luxury yachts of a company. You mustdirect relationship with past clients are used to a high level of per-by offering an online feedback form sonal service and will be more ask and answer theafter the charter period will increase tempted to go with a more personal appropriate and relevantthe level of understanding questions to develop theand needs requested by yourclients. Furthermore, a dedi- right campaign: Whatcated website with a reserva- social sites are yourtion system for a luxury yacht target market currentlywill alllow you to improve using? How much time isthe “differentation factor”. PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011While most central agency needed to consistentlylistings will provide a single interact with your socialpage of information about a community?yacht with a few pictures, adedicated site will allow youto include videos and imagegalleries of the yacht.Y ou will be as well able to pres- approach and contacts rather than ent the crew in a more interac- searching through a full list of yachts tive way. in order to compare all features or amenities. When providing charter 39
  • 40. SOLUTIONS Yacht Brokerage Solution 360 architecture to reach your clients everywhere The mobile access is T he Yacht Brokerage Solu- tegrated with 15 social networks “ becoming more and more the first mode of access to information tions for joomla was de- signed to answer the needs of yacht brokerage or dealership com- through APIs and generates high quality yacht PDF brochures and monthly magazines.PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 panies. It provides extensive features and content. We could not found in the competition. We took great care of integrating our solutions with more than 15 social not ignore this fact The Yacht Brokerage solution includes networks APIs in order to automati- in the roadmap and lead request management to store all cally distribute the listings informa- development strategy of yacht requests. As well different re- tion to your social networks accounts quest forms for financing, insurance, without extra work on your side. Now- our solutions.” storage, transport, survey store all re- adays, publishing yacht listings on quests in tables accesssible through your web site is not enough to reach maintenance screens in the adminis- potential buyers. tration panel. A good marketing strategy is to reach propects where they are most likely The Yacht Brokerage solution is in- to be.40
  • 41. Scheduled for the end During the summer 2011, ThE appS will close“ of the year 2011, Our yachting solutions will include an iphone “ we will be prototyping the iphone and ipad apps, The development “ the circle of our 360 architecture where you will be able to app and an ipad app will be conducted reach your potential in order to reach during the last clients through all your potential clients quarter of 2011 with a available channels: wherever they are.” scheduled release date oNLINE,oFFLINE,MOBILE.” of december 2011.”E xtensive and powerful fea- requests while keeping an history. tures are included in the Yacht Administration: Front-End and Back Broker Contacts Brokerage solution for joomla: end administration. Allows multiple Brokers, Brokerage companies haveDetailed yacht listings maintenance brokers managing their listings in an extended set of fields in order toscreens, High quality PDFs genera- the front end. enter all their contact information.tion, Social networks posting, RSS Offices location and contacts man-and XML feeds syndication, Web Listings Management agement is included for brokerageServices synchronization, CRM area. Pre-loaded templates for Sailboats, companies with several locations. Power Yachts. Fields and tabs canThe Yacht Brokerage solution allows be published or unpublished from Lead Managementa yacht broker/dealer company to the backend. Flexible layout. Different Online forms allow sitemanage and promote online an in- visitors to request more informa-ventory of new and used boats. Validations Tables tion, a yacht visit, financing... All the PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 Over 110 validations pre-loaded: requests are saved in tables. emailThe Yacht Brokerage solution al- yacht make , engine make, elec- notifications are sent to brokers andready includes custom templates tronic, electrical.... offering a turn- broker can process the request ac-for motor yachts and sailboats. key solution. cordingly.The Yacht Brokerage solution allows Sales Cycle Forms Builderto present professionally the inven- Built-in Sales cycle allowing to All Online forms are linked to atory while giving a very quick ad categorizes the yachts : for sale/ data dictionary allowing to add oreasy management interface to the contract pending/sold. Sales cycle change fields for a specific forms.brokers and dealers. A lead man- steps can be modifiedbased on theagement area gives the opportuni- company’s process. Bulk Images Uploadty to brokers to manage quickly the Images are uploaded through a 41
  • 42. SOLUTIONS flash utility allowing for the bulk upload and resizing of the listing images without timeout. Social Media Mar- keting Powerful and integrated APIs: Powerful & Integrated Syndication Services: Our Solution offers a very pow- erful synchronization tool in order to increase instantly the visibility of the listings in the Longitude 64 Yachting Network composed of over 40 web sites (and growing) targeting the yachting and luxury markets. The Yacht Brokerage Solu- tion is integrated through APIs with several social net- works in order to maximize counts will appear constantly maintained the exposure of the listings. and will help to turn visitors into followers Magazines Publishing A manual scheduler is ac- or fans extending once again the visibility The Yacht Brokerage solution for joomla cessible through the control of your yacht listings. generates high quality PDF magazines. All panel maintenance screen PDF magazine listings include a qrcode in order to post manually If your brokers had to manually update 15 generated in order to offer a quick access to to social network. However social networks, they will spend a consid- the listing from mobile phones. Companies the recomended way is to erable amount of time to do a repetitive using the Yacht Brokerage solution can now use the application cronjob work. present high quality corporate magazines scripts in order to schedule Current integrations with Social networks to clients and prospects. We can generate automatic postings at regu- APIs are: Facebook, Twitter, Scribd, Issuu, every month a monthly corporate maga- lar intervals. Slideshare, Flickr, Docstoc, Flickr, Picasa, zine with current listings. We can createPRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 Youtube. custom design for the magazines matching This outstanding integra- the company’s graphic chart for an addi- tion allows a brokerage Automatic XML Feed Generation is inte- tional cost. company to update auto- grated with: Olx, Vast, Oodle. matically major social net- 0 High quality PDF Generation works as soon as an update Automatic yachting XML Feed Generation is made to a yacht listing. It is integrated with: The Yacht Market, Boat The Yacht Brokerage solution for joomla brings constant updates to 24, Boatshop 24, Boats and outboards, generates high quality magazines. Maga- social networks accounts Boards & Outboards, Jameslist... zines are generated by our platform as a making them live and al- special service to clients using our yachting waqys brigning new con- It uses the openmarine xml standard. solution. tent or images. (www.openmarine.org) Your social networks ac- The integration with social networks is42
  • 43. The Yacht Brokerage Solution is integrated eration of an xml file compatible with the“ through APIs with several social networks in order to maximize the exposure of the listings.” Indesign workflow. This integration provides the best solution to create and generate a magazine includ- ing articles and current yacht listings. It al- lows brokerage companies to provide on done through the Social Media Posting a regualr basis news and events as well as Scheduler. It allows to upload automatically the current yachts available for sale. the PDF magazines to scribd.com, docstoc. com, issuu.com, slideshare.net, box.net. The PDF magazines generated can be accessed Social Media Posting Scheduler is accessed through an online viewer directly on a cli- through a maintenance screen. (useful ent’s website. And at the same time, it is when you make frequent changes and posted in all the online documents sites need a revised copy immediately), or the maximizing the visibility and exposure. tasks scheduled can be run at regular inter- vals through an automated task (cronjob). By distributing electronic versions in PDF PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 format, you decrease dramatically produc- A monthly magazine (electronic or printede tion and printing costs while giving to po- version) allows to establish your brand by tential customers a format suitable to read providing to potential clients a document offline. they can read offline with all your listings and contacts. We generate several magazines in our stan- dard foramt every month in order to maxi- 0 Adobe inDesign Workflow inte- mize the exposure. We can as well design a gration specific format for customers who want to create their own corporate magazine while We are able to generate monthly maga- including all the yachts currently for sale. zines in Adobe Indesign through the gen- 43
  • 44. Latitude 26 media agency London, UK +44 (0)20 7078-4226 Miami, fl USA +1 (305) 394-9652 crans montana, switzerland +41 (0)27 483-1220 skype latitude26.ch Web www.latitude26.ch Contact sales@latitude26.ch
  • 45. yacht brokerageThe Yacht Brokerage Solution for joomla was designed to answer the needs of yacht brokerage or dealershipcompanies. It provides extensive features not found in the competition.The Yacht Brokerage solution includes lead request management to store all yacht requests.As well different request forms for financing, insurance, storage, transport, survey store all requests intables accesssible through maintenance screens in the administration panel.The Yacht Brokerage solution is integrated with 15 social networks through APIs and generates high qualityyacht PDF brochures and monthly magazines.We took great care of integrating our solutions with more than 15 social networks APIs in order to automati-cally distribute the listings information to your social networks accounts without extra work on your side.Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good market-ing strategy is to reach propects where they are most likely to be. brokerage - dealerships - social networks - Syndication - magazines - brochures - marketing
  • 46. PRINCESS yacht clubwww.princess-yachtclub.comYacht BrokerageYacht Charter
  • 47. TIPS THIS MONTHI Tips to n social media, generating prospects usually means driv- ing traffic to a website whereyou can collect lead information.01 One of the reason every com- pany should have a blog is be- find Prospectscause it adds text to the company web-site that attracts search engine traffic.Also, your blog can build a subscriberlist of people who read the contentregularly. Companies use blogs to haveconversations with potential clients orcustomers and build credibility withinthe industry.02 Facebook has a wide array of options for companies, includ-ing, groups, fan pages, applications, andFacebook Connect. Facebook fan pagesare similar to groups, except they areusually named after the company. Withfan pages, your company can importblog posts, videos, and fans are able toleave messages on the wall. One specialfeature of fan pages is that people whoare fans can recommend the fan pageto their entire friend list at once. This is friends and colleagues online. It’s all and such between friends and family.unlike almost every other Facebook fea- about finding something you like and Social networking sites, such as Face-ture, which only lets a user invite 20 of then letting others know about it. So- book and MySpace, offer media shar-his or her friends per day. cial bookmarking services are great ing features; in fact, Facebook is prob- ways to spread timely and interesting ably the number-one photo sharing At this point, your company has its content. site on the Web.lead list. Now, you can integrate this The most notable bookmarks on But there are lots of sites dedicat- PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011lead list with your current process and these sites quickly turn viral, as one ed solely to sharing specific types ofstart reaping the benefits of using so- user after another shares his or her media online. All of these sites workcial media as part of your company’s links with other users. Because of this, in a similar fashion. Users upload theirlead generation strategy. you want to make it easy for users to media photos, movies, whatever to bookmark content on your website the site. The uploaded media are0 Social bookmarking ser- and blog. made available either publicly to ev-vices eryone on the site or privately to se-Sometimes called social news sites 0 Social Sharing with Flickr lected lists of friends and family.represent a subset of features found and YouTube Other users, invited or otherwise,on a social network. A social book- One interesting aspect of the social then view the uploaded media asmarking service lets users save and Web is social sharing, the passing they wish.share their favorite web pages with around of pictures, movies, music, 47
  • 48. ONLINE PR
  • 49. UnderstandingOnline PRPublic relations has always been an interesting compo-nent of the marketing mix. It’s not like advertising be-cause you don’t pay for placement. And it’s not like directmail because you can’t directly track results. Like traditional PR, online PR is all about influencing peo- - Amateur contributors to various review and sharing web- ple It’s not about buying placement; it’s about generating sites word-of-mouth attention Of these influencers, only the first group writers, colum-. But who do you influence online—and how? That’s where nists, and reviewers are similar to your traditional media online PR differs from the traditional model. targets. After all, a paid reviewer for an online publication When we’re talking online PR, we’re talking about influenc- isn’t that much different from a reviewer for a print maga- ing a different group of people than you do with traditional zine or newspaper. PR. But the other influencers on this list are much, much differ- Old-school PR is about influence of traditional media news- ent from the people you’re used to dealing with. First of all, papers, magazines, radio, and television. most of them aren’t paid professionals. Now, you can still use online methods to influence the Your goals with online PR should be similar to what you’ve people in these traditional channels (which is discussed always tried to achieve with traditional PR. In fact, many of shortly), but there are a whole other group of people on- the activities are the same you write press releases, estab- PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 line to target. lish relationships with key contacts, and follow through to Online PR deals with another group of influencers. These see if your efforts bore fruit. are people who’ve become trend setters to their online fol- That said, one of the key differences between online and lowers; a mention or endorsement from one of these folks traditional PR is the interactive conversations that develop is as good as gold. online. Whereas traditional PR is pretty much a one-way ef- Who are these online influencers? It’s a diverse group, in- fort (you put the press release out there and that’s that), cluding the following: online PR is a two-way street. That’s because a significant - Professional writers, columnists, and reviewers for various portion of your online PR efforts are targeted at customers, websites encouraging them to contact your company directly. - Bloggers, both personal and professional - Twitterers with large and loyal followings - Facebookers with similarly large and loyal followings 49
  • 50. SOLUTIONS OLIVIER BAELDE by Editor Yacht Charter Solution Most advanced yacht charter marketing solution: In- tegrated social media posting and marketing, printed or electronic magazine version, xml feeds syndication, online availability calendar... T he Yacht charter reservation Solution for joom- to be. la was designed to answer the needs of yacht Extensive and powerful features are included in the charter companies. It provides extensive fea- Yacht Charter Reservation solution for joomla: Detailed tures not found in the competition. The Yacht Charter yacht information, crew presentation, amenities, avail- Reservation solution includes reservation requests and abilities maintenance screens, High quality PDFs genera- quotes management as well as online availability calen- tion, Social networks posting, RSS and XML feeds syndi- dars. cation, Web Services synchronization, CRM area. Also present, info request and reservation forms store The Yacht Charter Reservation solution allows a yacht all requests in tables accesssible through maintenance charter company to manage and promote online a char-PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 screens in the administration panel. ter fleet. The Yacht Charter Reservation solution is integrated with The Yacht Charter Reservation solution already includes 15 social networks through APIs and generates high custom templates for motor yachts and sailboats. quality yacht PDF brochures and monthly magazines. We took great care of integrating our solutions with more The Yacht Charter Reservation solution allows to present than 15 social networks APIs in order to automatically professionally the fleet while giving a very quick and easy distribute the listings information to your social networks management interface to the reservation agents and accounts without extra work on your side. fleet managers. Nowadays, publishing yacht listings on your web site is A request and quote management area gives the oppor- not enough to reach potential buyers. A good marketing tunity to reservation agents to manage quickly the re-50 strategy is to reach propects where they are most likely quests while keeping an history.
  • 51. mation. Offices location and contacts management is included for charter companies with several locations. 0 -Requests Management Different Online forms allow site visi- tors to request more information or reservation. All the requests are saved in tables. email notifications are sent to reservation agents. They can pro- cess the requests accordingly. Forms Builder: All Online forms are linked to a data dictionary allowing to add or change fields for a specific forms. 0 Bulk Images Upload Images are uploaded through a flash utility allowing for the bulk upload and resizing of the listing images without timeout. The mobile access is0 AdministrationFront-End and Back end adminis-tration. Allows multiple reservation rizes the requests and reservations: pending, waiting for signed contract, waiting for deposit, reservation con- firmed. “ becoming more and more the first mode of access to informationagents to manage the fleet and content. We couldand reservation requests in thefront end. not ignore this fact in the roadmap and0 Fleet Management development strategy ofFleet Management: Pre-loaded our solutions. Scheduled PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011templates for Sailboats, PowerYachts. Fields and tabs can for the end of the yearbe published or unpublished 2011, Our yachtingfrom the backend. Flexible lay- solutions will includeout. an iphone app and an ipad0 Validation Tables app in order to reachOver 110 validations pre-load- your potential clientsed: yacht make , engine make, 0 Reservation Agents wherever they are.electronic, electrical.... offering a turn-key solution. Reservation agetns and charter com-Charter Reservation Cycle: Built-in panies have an extended set of fieldsreservation cycle allowing to catego- in order to enter all their contact infor- 51
  • 52. Latitude 26 media agency London, UK +44 (0)20 7078-4226 Miami, fl USA +1 (305) 394-9652 crans montana, switzerland +41 (0)27 483-1220 skype latitude26.ch Web www.latitude26.ch Contact sales@latitude26.ch
  • 53. yacht CharterThe Yacht charter reservation Solutions for joomla was designed to answer the needs of yacht charter com-panies. It provides extensive features not found in the competition.The Yacht Charter Reservation solution includes reservation requests and quotes management as well asonline availability calendars.Also present, info request and reservation forms store all requests in tables accesssible through mainte-nance screens in the administration panel.The Yacht Charter Reservation solution is integrated with 15 social networks through APIs and generateshigh quality yacht PDF brochures and monthly magazines.We took great care of integrating our solutions with more than 15 social networks APIs in order to automati-cally distribute the listings information to your social networks accounts without extra work on your side.Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good market-ing strategy is to reach propects where they are most likely to be. charter - social networks - Syndication - magazines - brochures - marketing
  • 54. SOLUTIONS Docks & Slips Solution T he Docks & Slips Solution and monthly magazines. The Docks & Slips Solution “ is integrated through APIs with several social networks in order to for joomla was designed to answer the needs of real estate agencies specializing in the sale and rental of yacht slips. It provides extensive features not We took great care of integrating our solutions with more than 15 social networks APIs in order to au- tomatically distribute the listings maximize the exposure found in the competition. information to your social networks of the listings. A manual accounts without extra work on The Docks & Slips solution includes your side.PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 scheduler is accessible lead request management to store through the control all yacht slips requests. Nowadays, publishing yacht listings panel maintenance screen on your web site is not enough to As well different request forms reach potential buyers. A good mar- in order to post manually for financing, , slip rental, slip pur- keting strategy is to reach propects to social network or chase store all requests in tables where they are most likely to be. through a cronjob script accesssible through maintenance screens in the administration panel. in order to schedule Extensive and powerful features The Docks & Slips solution is in- are included in the Docks & Slips automatic postings at tegrated with 15 social networks solution for joomla: Detailed yacht regular intervals” through APIs and generates high listings maintenance screens, High quality yacht slips PDF brochures quality PDFs generation, Social net-54
  • 55. The Docks & Slips Companies using the The Ipad app version“ solution for joomla generates high quality PDF Brochures. All “ Docks & Slips solution can now present high quality brochures. “ has a scheduled release date of december 2011. The ipad flyers and brochures We can create custom app will include as include a qrcode design for the PDFs and well the access to the generated to offer a brochures matching full versions of the quick access to the the company’s graphic monthly magazines.” listing from mobile.” chart .”works posting, RSS and XML feeds ment is included for agencies withsyndication, Web Services synchro- 0 Listing Management several locations.nization, CRM area. Pre-loaded templates for slips pre- sented for sale or for rent. Fields 0 Lead ManagementThe Docks & Slips solution allows and tabs can be published or un- Different Online forms allow site vis-a real estate agency to manage published from the backend. Flex- itors to request more information, aand promote online an inventory ible layout. visit, financing... All the requests areof yacht slips fro sale or rental. The saved in tables. email notificationsDocks & Slips solution already in- 0 Validation tables are sent to agents and agents cancludes custom templates for slips Over 110 validations pre-loaded: process the request accordingly.for sale and for rent. length unit, draft unit.... offering a turnkey solution. 0 Forms Builder PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011The Docks & Slips solution allows All Online forms are linked to ato present professionally the inven- 0 Sales Cycle data dictionary allowing to add ortory while giving a very quick ad Built-in Sales cycle allowing to cat- change fields for a specific forms.easy management interface to the egorizes the slips : for rent/for sale/agents. A lead management area contract pending/sold. Sales cycle 0 Bulk Images Uploadgives the opportunity to agents to steps can be modified based on the Images are uploaded through amanage quickly the requests while company’s process. flash utility allowing for the bulkkeeping an history. upload and resizing of the listing 0 Agents Contact images without timeout.0 Administration Agents, agencies have an extend-Front-End and Back end administra- ed set of fields in order to enter alltion. Allows multiple agents man- their contact information. Officesaging their listings in the front end. location and contacts manage- 55
  • 56. Latitude 26 media agency London, UK +44 (0)20 7078-4226 Miami, fl USA +1 (305) 394-9652 crans montana, switzerland +41 (0)27 483-1220 skype latitude26.ch Web www.latitude26.ch Contact sales@latitude26.ch
  • 57. docks & slipsThe Docks & Slips Solution for joomla was designed to answer the needs of real estate agencies specializingin the sale and rental of yacht slips. It provides extensive features not found in the competition.The Docks & Slips solution includes lead request management to store all yacht slips requests.As well different request forms for financing, , slip rental, slip purchase store all requests in tables ac-cesssible through maintenance screens in the administration panel.The Docks & Slips solution is integrated with 15 social networks through APIs and generates high qualityyacht slips PDF brochures and monthly magazines.We took great care of integrating our solutions with more than 15 social networks APIs in order to automati-cally distribute the listings information to your social networks accounts without extra work on your side.Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good market-ing strategy is to reach propects where they are most likely to be. Slips for sale - slips for rent - social networks - syndication - magazines - brochures - marketing
  • 58. EVENTS 02 03 01 04PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 01 Baltic Yachts 02 Baron Trenck 03 Novurania 04 Feadship Sea trials success for Eurocraft has confirmed Novurania seeks new Feadship has launched Baltic’s 66.7 m Hetairos the delivery of its first distribution route in the fifth hull in its F45 explorer vessel Mediterranean range58
  • 59. EVENTS News around the world Abu Dhabi MAR acquires HDW Gaarden Abu Dhabi MAR has confirmed the acquisition of Kiel-based shipyard HDW Gaarden, formally part of ThyssenKrupp Marine Systems AG. The newly formed company, operating as Abu Dhabi MAR Kiel GmbH, will retain the existing infrastructure, including all 172 employees, and continue with its current projects. These include a 75m supery- acht that is currently under construction.Captain’s Holland Yachtforum ExperienceNew Zealand embraces superyacht Cannes first stop for Holland Yachtindustry with captains’ forum Experience PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011Delegates attending the Superyacht Cannes has been elected ‘home’ by a pioneering business that showcases MarinaCaptains Forum, which takes placefrom 15 to 16 September 2011, can the best of Dutch yacht building and marine services under one roof. Programmelook forward to a wealth of informa- The Holland Yacht Experience, which IGY marina programme partners withtion that will supplement the ex- opens in the middle of the Cannes Kornreich and Merril Lynch. Islandpected surge in superyacht business International Boat Show on 8 Sep- Global Yachting (IGY) has announcedin New Zealand in 2012, said Chair- tember, is an office complex in the a new strategic partnership for its re-man Garry Hassall. redeveloped harbour of Port Canto. launched marina loyalty programme. . 59
  • 60. DESIGN 02 03 01 04PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011 01 Tony Castro 02 Newcruise 03 Guido de Groot 04 Sunrise Tony Castro unveils Newcruise unveils Guido de Groot Design Sunrise Yachts designs for 35 metre superyacht project has unveiled a new introduce new 50 metre superyacht Rebel project, the Selene 128 Espen Oeino design60
  • 61. DESIGN Yacht Design News MCC goes neo classic MCC Design will display a model of this project at the Monaco Yacht Show. Stylistically The Neo Classic is a blend of modern minimalist simplicity coupled with classically efficient hull design. The classicism is at its strongest in a bow that goes beyond a simple vertical line to an even more graceful slightly curved one echoing the 19th century dreadnought bow.Ned Ship Pearl 75Group selected designStrand-Craft and the designer of the Pearl Motor Yachts, one of the UK’sSC 122 and SC 166 projects, Eduard leading luxury yacht builders, has PRINCESSYACHTCLUB • ISSUE SEPTEMBER 2011Gray, have selected NedShip Groupas their preferred shipyard, able to announced a special collabora- tion with a world renowned British Superyachtbuilt these designs to the highestpossible standards. The success of interior designer. Kelly Hoppen MBE is one of the most in-demand interior explorerthe project does not only rely on the designers in the country. Kelly has To spend leisure time with family andextraordinary look of these yachts, been brought on board to design the friends, as well as to explore the seabut also on the use of advanced light luxury interior of the flagship Pearl in an adventurous manner are de-weight composite materials as Epoxy 75, which will be launched in early mands that the new explorer shouldand Carbon. 2012. meet. 61
  • 62. Custom Luxury Real EstateFor advertising and promotional opportunities online and in our magazines:Latitude 26 Media Agency - www.latitude26.chCrans Montana: +41 (0)27 483 12 20 - London: +44 (0)20 7078-4226 - Miami: +1 (305) 394-9652Skype: latitude26.ch
  • 63. Yachting : Yacht Charter & Yacht BrokerageLuxury Niche media specialists - Connect your business to affluent and target-ed readers online, in print, in social networks or on ipad across the world.We manage The Yachting Network and The Realty Network as well as 10niche magazines in the luxury yachting and luxury real estate markets. Yourmessage will reach high net worth individuals.Welcome to Latitude 26 Luxury Niche Media and Vertical Markets AgencyWe specialize in coupled online and offline luxury marketing strategy and social mediamarketing campaigns.
  • 64. Yacht Brokerage & Charter Stay current with the yacht brokerage and yacht charter industry and subscribe to Princess Yacht CLub 12 issues a year with listings of yachts proposed for Brokerage or Charter. With a subscription you save up to 25% of the cover price and never miss an issue. Don’t miss this great oppor-tunity. Go on our website and fill in the form. We offer a printed version, an electronic version and an ipad version.
  • 65. You can purchase subscriptionsdirectly on our website or throughthe following online stores: Ama-zon.com, Issuu.com, Scribd.com.Our ipad version can be down-loaded from our website. PRINCESS YACHT CLUBYA C H T B R O K E R A G E & C H A R T E R
  • 66. www.longitude64.ch List your Yachts Yacht Marketing Services Yacht Registration BVIs Swiss Corporation & Yacht Registration Packages Swiss FinancingCrans Montana, VS - SwitzerlandPhone: +41 (027) 483 12 20