Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Why You Should Care About Social Media. A Discussion.

on

  • 992 views

 

Statistics

Views

Total Views
992
Views on SlideShare
992
Embed Views
0

Actions

Likes
0
Downloads
10
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Why You Should Care About Social Media. A Discussion. Why You Should Care About Social Media. A Discussion. Presentation Transcript

  • Why You Should Care About Social Media.A Discussion.
    Natascha.Thomson@sap.com
    Social Media Audience Marketing
    SAP
    @nathomson
  • Three Reasons Why You Should Care
    3
    • It’s happening with or without you
    • What are people saying about you?
    • You Don’t have to do it all on your own
    • SAP Community Network
    • “TechEd” example
    • It could help your bottom line
    • “Marketing” (ouch, the bad word) yourself
    • “Marketing”(ouch, still hurts) brand, products & services
  • What Are People Saying About You?
    3
  • Three Reasons Why You Should Care
    3
    • It’s happening with or without you
    • Do you know what people are saying about your company?
    • You Don’t have to do it all on your own
    • SAP Community Network
    • “TechEd” Example
    • It could help your bottom line
    • “Marketing” (ouch, the bad word) yourself
    • “Marketing”(ouch, still hurts) brand, products & services
  • Social Networks Make Life Easier
    3
  • The Power of Social Media (Twitter, IdeaPlace, SAP Mentors…)
    3
  • Three Reasons Why You Should Care
    3
    • It’s happening with or without you
    • Do you know what people are saying about your company?
    • You Don’t have to do it all on your own
    • SAP Community Network
    • “TechEd” Example
    • It could help your bottom line
    • “Marketing” (ouch, the bad word) Yourself
    • “Marketing”(ouch, still hurts) brand, products & services
  • Build Your Reputation
    3
  • Promote Your Business, Products, Events…
    3
  • More Details on Creating Social Media Campaigns
    3
    • APPENDIX
  • Question to Ask Before Starting A Social Media Campaign
    • What are the campaign goals & metrics?
    • How can social media support these goals?
    • Who is the target audience? Where to find this audience?
    • What are the existing relevant social media channels?
    • Are there other appropriate social media channels?
    • What are the goals and success metrics for each channel?
    • What resources are required to execute and what resources do I have?
    ?