Sneha BiswasManish PrasadMahesh MakhijaniPresented to :Prof. bibhas
INTRODUCTIONFounded by Mark Zuckerburg in 2004It focused on helping users connectand share informationFacebook developed Facebookplatform
ContinueRevenue was estimated to be $4.27billion in 201190% of revenue expected to comefrom advertisingFacebook faced many challenges
History of social networking sitesSocial networking sites allowed users toconstruct personal profiles , viewprofiles of others and communicate witheach otherOnline social networks had becomeleading internet destinationsFirst Modern online social network , sixdegrees , was founded in 1997
continueTwo years later new companyFriendster rolled out a new socialnetworking siteAttracted as many as seven millionusers
Continue2003 , Chris Dewolfe and Tom Anderson launched MyspaceEmerged as the market leaderMinimum membership age at 13
February 2004, Mark Zuckerbergand two of his roommates built theearliest version of FacebookIt was similar to other social networksitesPeople already have their friends ,acquaintances and businessconnectionsCreated trust amongst everyone
continueWithin a month three quarters students hadregisteredFacebook spread rapidly across collegecampusIt was serving about 30 college networksand 1,50,000 usersSite was expanded to more than 800college networks in U.S.
continueIn 2005 Facebook addedphoto sharing features whichallowed the company to signup 5.5 million users by theend of 2005
September 2006 , Facebook introduced newsfeed a timeline on the Facebook homepagethat displayed the recent activitiesChanged to include a feature called themini-feed , displayed the recent activitiesNews and mini-feed as Violations of someusers privacyFour months , the launch of feed featuresthe average minutes on Facebookincreased by nearly 30%
Why do people use Facebook? Facebook offers us that virtual sense of belonging. Facebook meets two basic social needs:(1) the need to belong and (2) the need for self-presentation. Females and ethnic minorities tended to use Facebook more than males. Facebook can serve as a support system for those people in collectivistcultures, who have frequent interactions and a close circle of Facebookfriends.
continue Chatting Sharing feelings and emotions because they get connected to those friendsto whom they cant meet in their day to day life or their close friends upload pictures and sharing of old memories Update status Deliver their message to their friends, relatives etc.
Success of advertising on Facebook 2007 Facebook announced its own advertising initiative, Facebook Ads
continue Advertisers could target their campaigns on the basis of gender , age ,geographical location etc. On basis of that Facebook recommend prices Ads then to Facebook for approval
Relevance: This ad was served on the Facebook homepage of a recent college grad.What better time for a vacation?!Value Proposition: In a world of social reviews,what better way to determine the perfect vacation destination than by viewing recommendationsfrom friends
Relevance: This ad was shown to an online marketer in their mid-20s,so the targeting could be a bit tighter perhaps by additionally targeting phone interests,but Samsung seems to be casting a wider net with this adValue Proposition: There is a great value proposition here,as not only will Samsung take your old phone off your hands for you,but they will also give you $300 toward the purchase of a new phone
Success of Facebook fan pages Networking with other platforms Creating a resource Creating contests that include participation Empowering pre-existing pages Targeting the proper demographic
Facebook platforms Facebook announced Facebook platform which enabled third party todevelop applications inside the Facebook environment Three months after the launch of Facebook platform over 3000 applicationshad been released Reached 11 million people by end of 2007 Application boom , help Facebook build greater user engagement Zynga followed up farm Ville and several other hits in December 2010
Facebook for websites Second generation platform called Facebook for websites Sites used at least three different types of functionalities in Facebook forwebsites Third party sites obtain significant amount of data on users who logged onusing their Facebook credentials The development of Facebook for websites did not go unnoticed byfacebooks biggest competitor which announced its competing programMyspace ID