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How To Be Awesome On Twitter

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Presentation I gave during the SM Secrets event in Antwerp, Belgium on February 23, 2011. Enjoy!

Presentation I gave during the SM Secrets event in Antwerp, Belgium on February 23, 2011. Enjoy!

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How To Be Awesome On Twitter How To Be Awesome On Twitter Presentation Transcript

  • @ _
  • WHY AM I HERE?@princess_misia
  • HOW TO BE ON TWITTER@princess_misia
  • WHAT IS ?@princess_misia
  • TWITTER IS WHAT MAKE OF IT!@princess_misia
  • YOU CAN BE THIS GUY…@princess_misia
  • Sun is shining. Birds are singing. A lovely blue sky…@princess_misia
  • OR INSTEAD…@princess_misia
  • Great song “Sun is shining” by Bob Marley http://youtu.be/pBDVarvFqYI . Latest report says that this spring birds are singing more than in the last 20 years. Read more http://bird.com/report. A lovely blue sky http://twitpic.com/p/76106@princess_misia
  • WHY IS TWITTER ?@princess_misia
  • FREE@princess_misia
  • EASY@princess_misia
  • BUT ALSO…@princess_misia
  • NETWORK BUILDING@princess_misia
  • CUSTOMER RELATIONSHIP MANAGEMENT@princess_misia
  • NEW CUSTOMERS@princess_misia
  • RECRUITMENT@princess_misia
  • RESEARCH@princess_misia
  • SEO@princess_misia
  • Google & Twitter sitting in a tree… K-I-S-S-I-N-G!@princess_misia
  • HOW CAN BE AWESOME?@princess_misia
  • CHOOSE YOUR FOCUS@princess_misia
  • HAVE A PROFILE!@princess_misia
  • FIRST IMPRESSION COUNTS@princess_misia
  • Name: REAL NAME PLEASE! Bio: One sentence to tell the world why YOU’RE AWESOME. Location: Makes you findable and relevant! URL: Where can the world find out more about you? Do you have a website? A blog? LinkedIn account?@princess_misia
  • Name: COMPANY OR BRAND OR SERVICE NAME! Bio: Tell the world WHAT YOU DO and WHO IS TWEETING ON COMPANY’S BEHALF. Location: Makes you findable and relevant! URL: Where can people find more about you?@princess_misia
  • @princess_misia
  • DO USE PROTECTION!@princess_misia
  • @princess_misia
  • GOD GAVE US TWO EARS AND ONE MOUTH TO USE IN PROPORTION@princess_misia
  • LISTENING@princess_misia
  • WHAT? • CHOOSE YOUR KEYWORDS –COMPANY (your company name, brand name, services you offer etc.) –COMPETITORS (competitive brands, services, campaigns etc.) –INDUSTRY (verticals you specialize in, industry related phrases & terms etc.)@princess_misia
  • HOW? • FREE: –TWEETDECK, SEESMIC –RSS – SEARCH.TWITTER.COM –NETVIBES.COM … • PAID: –RADIAN6, NIELSEN, SYSOMOS …@princess_misia
  • WHO? H/WEEK TRAINING SOCIAL MEDIA POLICY/ PRE-APPROVED GUIDELINES MESSAGE MAP@princess_misia
  • FIND & GROW YOUR FOLLOWERS BASE@princess_misia
  • • DIRECTORIES – WEFOLLOW.COM • TWITTER.COM - SEARCH ON A KEYWORD • TWITTER LISTS – LISTORIOUS.COM@princess_misia
  • GIVE SOME FOLLOW LOVE BACK!@princess_misia
  • DON’T FOLLOW TOO MANY PEOPLE AT ONCE!@princess_misia
  • CLEAN UP ONCE IN A WHILE@princess_misia
  • TWITTER RELATIONSHIP MANAGEMENT TOOLS •Tweepi.com •Refollow.com •…@princess_misia
  • NEVER EVER SEND AUTOMATIC DIRECT MESSAGES!@princess_misia I BEG YOU.
  • @princess_misia
  • FRIENDLY RESPECTFUL TRANSPARENT@princess_misia
  • ENGAGEMENT@princess_misia
  • 1/3 PROVIDE CONTENT 1/3 RETWEET 1/3 REPLY/PERSONAL@princess_misia
  • WHERE THE F*** DO I FIND THAT THING CALLED ?@princess_misia
  • • RSS GOOGLE NEWS/BLOGSEARCH • NETVIBES.COM • GOOGLE READER – ALLTOP.COM – TECHNORATI – STUMBLEUPON • TWEETDECK.COM – SEARCH COLUMNS@princess_misia
  • RETWEET!@princess_misia
  • BUT DON’T BE A THIEF!@princess_misia
  • GIVE CREDIT!@princess_misia
  • Great song “Sun is shining” by Bob Marley http://youtu.be/pBDVarvFqYI . RT @birdie: Great song “Sun is shining” by Bob Marley http://youtu.be/pBDVarvFqYI . Great song “Sun is shining” by Bob Marley http://youtu.be/pBDVarvFqYI RT @birdie Great song “Sun is shining” by Bob Marley http://youtu.be/pBDVarvFqYI via @birdie@princess_misia
  • REPLY!@princess_misia
  • AND SAY THANKS!@princess_misia
  • THE WORD@princess_misia
  • BUSINESS WEBSITE CARD EMAIL BLOG SIGNATURE@princess_misia
  • JUST A FEW MORE TIPS…@princess_misia
  • BE IN OR BE OUT!@princess_misia
  • TWEET OFTEN BUT NOT TOO OFTEN@princess_misia
  • MIND YOUR RETWEETABILITY KEEP YOUR TWEETS UNDER 120@princess_misia CHARACTERS
  • CAN’T SAY IT IN 140 WORDS? WRITE A BLOG POST AND SHARE IT ON TWITTER@princess_misia
  • WRITE KEYWORD-RICH TWEETS@princess_misia
  • NEVER REACT EMOTIONALLY!@princess_misia
  • AVOID NEGATIVITY! It will bite you in the ass!@princess_misia
  • AND PLEASE… DON’T DRUNK TWEET!@princess_misia
  • THANK YOU!@princess_misia